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Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)

Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2

 

Ferrari F12berlinetta CarIntel Capital announced today a $100 million fund devoted to cars.

So what’s a chip company doing betting on technology in cars?

Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.

As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”

The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.

But there’s no mention of self-driving cars just yet. That is all Google for now.

 

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Wednesday, February 29th, 2012 news No Comments

The Best Proof We’ve Seen Yet That Being On Twitter Can Make You Money

Source: http://www.businessinsider.com/the-best-proof-weve-seen-yet-that-being-on-twitter-can-make-you-money-2012-2


This morning, news broke that the Greeks had a reform deal. The Euro shot up on the news.

But if you were on twitter, you could have profited early.

Trader @pawelmorski just posted this annotated chart.

chart

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BeachmintJosh Berman Diego BerdakinTwitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next. 

Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.

“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.

Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.

Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.

Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.

See also: Facebook Reorg May Pave The Way For More Acquisitions

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Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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