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Meet Nestle’s Squadron of Internet Comment Warriors

Source: http://gizmodo.com/5955484/meet-nestles-squadron-of-internet-comment-warriors

Meet Nestle's Squadron of Internet Comment Warriors Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk.

The Digital Acceleration Team, comprised of over two dozen people, is located in Nestle’s HQ in Switzerland where they man a control room outfitted with all manner of displays, keeping a close eye on the words of commenters across the globe, and deciding when to intervene.

From Reuters:

Pete Blackshaw, 47-year old head of digital marketing and global media, is in charge. On a recent weekday, the American and his staff of 30 to 40-year-olds were monitoring the online action on such topics as the latest cute dog photo on the Purina pet food website, or who was drinking Nescafe.

…”If there is a negative issue emerging, it turns red,” says Blackshaw, indicating a screen powered by software from Salesforce.com Inc., which is also used by such brands as Dell computers and delivery company UPS. It captures millions of posts each day on topics of interest to Nestle.

Nestle insists that it neither pays pro-Nestle bloggers nor buys fake fans and followers. Instead, it merely supports a group of professional browsers to comb over the most mundane references to the company day after day, week after week. Historically, Nestle has had some serious enemies, so the lengths to which they’re going might not be too far out, but it’s still wild to imagine the control room devoted to this monitoring, and knowing it actually exists.

You can read more about how this team works over at Reuters, and even see pictures of their super serious-looking office. Commenting about Nestle is serious business. [Reuters]

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Sunday, October 28th, 2012 news No Comments

Why It Doesn’t Matter That You Thought of it First

Source: http://gizmodo.com/5901680/why-it-definitely-doesnt-matter-that-you-thought-of-it-first

Why It Definitely Doesn't Matter That You Thought of It FirstOh, man, the iPad? I totally thought of that back in 1998. And good for you! Here’s a handy flow chart that explains exactly why no one cares. Which I totally thought of drawing up myself last fall. [Doghouse Diaries]

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Friday, April 13th, 2012 digital No Comments

Source: http://gizmodo.com/5882888/new-man-in-the-browser-attack-bypasses-banks-two+factor-authentication-systems

New "Man in the Browser" Attack Bypasses Banks' Two-Factor Authentication SystemsThe banking industry often employs two-step security measures—similar to Google Authenticator—as an added layer of protection against password theft and fraud. Unfortunately, those systems have just been rendered moot by a highly-advanced hack.

The attack, know as the Man in the Browser method, works like this. Malicious code is first introduced onto the victim’s computer where it resides in the web browser. It will lay dormant until the victim visits a specific website—in this case, his bank’s secure website. Once the user attempts to log in, the malware activates and runs between the victim and the actual website. Often the malware will request that the victim enter his password or other security pass into an unauthorized field, in order to “train a new security system.” Once that happens, the attacker has full access to the account.

Luckily, the method is only a single-shot attack. That is, the attacker is only able to infiltrate the site once with the user-supplied pass code. But, once in, the attacker can hide records of money transfers, spoof balances and change payment details. “The man in the browser attack is a very focused, very specific, advanced threat, specifically focused against banking,” Daniel Brett, of malware testing lab S21sec, told the BBC.

Since this attack has shown that the two-factor system is no longer a viable defense, the banking industry may have to adopt more advanced fraud-detection methods similar to what secure credit cards. When compared to having your account silently drained, standing in line for the teller suddenly doesn’t seem like that much of a hassle. [BBC News via Technology Review]

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Tuesday, February 7th, 2012 news No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

You Probably Can’t Tell the Difference Between This and a Theater Projector [Video]

Source: http://gizmodo.com/5875000/sonys-4k-home-projector-eyes+on-you-probably-cant-tell-the-difference-between-this-and-a-theater-projector

Sony's 4K Home Projector Eyes-On: You Probably Can't Tell the Difference Between This and a Theater ProjectorSony’s 4K projector was first announced last year, but they have the thing on display at CES this year. After getting to zone out in a pitch black room where the projector blasted the new Spider Man trailer at full resolution on a 182-inch screen, I’m sold on the idea.

What makes 4K exciting for the home is that it provides a sharp image for large display sizes. 1080p video is great on a 60-inch TV, but it’s not quite as amazing when you try to project a 100-inch image on a wall. But 4K is made for screens exceeding 100 inches. So how did it look? While watching the trailer, I swore I had just paid $75 for a movie ticket and a small popcorn.

Colors were rich and bright. Nothing was washed out. Small details, like wrinkles on people’s faces or textures on a building were sharply defined. I go watch movies because I love the large screen experience. If I had one of these things, I probably wouldn’t go to the movies anymore.


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Wednesday, January 11th, 2012 news No Comments

The Packers Are An Offensive Juggernaut Thanks To The iPad

Source: http://www.businessinsider.com/packers-are-an-offensive-juggernaut-thanks-to-the-ipad-2012-1


aaron rodgers ipad

Aaron Rodgers is the leading candidate to be this year’s MVP in the NFL. And when he gives his acceptance speech, he might want to thank Steve Jobs for the iPad.

According to the Packers, the iPad has made it easier to learn the weaknesses of the opposing team.

The Packers issued iPads to players this season that come with an app designed to watch game film. Each week, the team uploads game film to each player’s iPad for that week’s opponent.

Tyler Dunne of the Milwaukee Journal Sentinel spoke with Packers wide receiver James Jones about how his team-issued iPad has helped this season…

“On the plane. At the hotel. Wherever you go, you’re taking this iPad with you,” Jones said. “Wherever you go, you have game film with you. Even if it’s before the game and A-Rod says, ‘Man, did you see this play? Did you see that play?’ And we can say, ‘What play? Let’s look at it.’ It’s a lot easier.”

Of course, the iPads don’t guarantee success. Prior to the season, the Tampa Bay Bucs replaced each player’s playbook with an iPad. The Bucs finished 4-12, and Raheem Morris, who came up with the idea to use iPads, was fired.

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Tuesday, January 10th, 2012 news No Comments

Facebook Owns 95% Of Social Networking Time

Source: http://www.businessinsider.com/chart-of-the-day-facebook-owns-95-of-social-networking-time-2011-12


Facebook accounts for 95% of social networking time on the web in the U.S. according to an analysis of comScore data provided to us by web publisher Ben Elowitz of Wetpaint.

(We would think this holds for mobile, but it’s possible Twitter has more of a hold there than on the desktop.)

Elowitz’s takeaway from the data: “There’s now no question that ‘social’ means ‘Facebook.'” And if you want to be in front of consumers, you have to figure out a way to be in their Facebook news feed.

This is important for Facebook, since it just announced plans to insert ads into users news feeds. If publishers agree with Elowitz, then it could be the big revenue generator Facebook needs to sustain itself for the next ten years.

chart of the day, minutes spent on social newtworking sites, dec 20 2011

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Tuesday, December 20th, 2011 news No Comments

Learn Everything You Need to Know About Meat with Meat Master Pat LaFrieda’s Big App for Meat [Video]

Source: http://gizmodo.com/5866062/learn-everything-you-need-to-know-about-meat-from-meat-master-pat-lafriedas-big-app-for-meat

Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.

LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.

What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]


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Thursday, December 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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