management
If You Use Any Of These 25 Passwords On Your Computer You Better Change Them Now
Remember how all those lazy Subway managers caused millions of dollars to be stolen from customers?
A band of hackers was able to guess the passwords to their point-of-sale systems and went to town nabbing credit and debit card numbers from everyone who walked into the restaurants.
Don’t let that happen to you, people.
The Internet Crime Complaint Center just released 25 of the most commonly hacked passwords of 2011.
It boggles the mind to think people are still using these everyday words [e.g.: Monkey, football, 123456) to protect devices that hold all their financial data – especially in the workplace.
Raise your virtual hand if your employer assigns workers a single password to access company databases, content management systems or email accounts. (See 11 ways to protect yourself when shopping online.)
“Sharing passwords among users in a workplace is becoming a common theme to continue the flow of operations,” the ICCC says, but “users have prioritized convenience over security when establishing passwords.”
Here’s the full list of passwords to avoid:
- password
- 123456
- 12345678
- qwerty
- abc123
- monkey
- 1234567
- letmein
- trustno1
- dragon
- baseball
- 111111
- iloveyou
- master
- sunshine
- ashley
- bailey
- passw0rd
- shadow
- 123123
- 654321
- superman
- qazwsx
- michael
- football
Now see the dirty dozen internet scams to watch out for this holiday season >
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Join the conversation about this story »
See Also:
- Eastern European Scammers Made Off With $4 Million In One Of The Shadiest Used Car Schemes Ever
- Can’t Afford A Dietitian? Here Are 2 Cheaper Alternatives
- TRUE CONFESSION: This Is My $600 New Year’s Eve Nightmare
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
If You Use Any Of These 25 Passwords On Your Computer You Better Change Them Now
Remember how all those lazy Subway managers caused millions of dollars to be stolen from customers?
A band of hackers was able to guess the passwords to their point-of-sale systems and went to town nabbing credit and debit card numbers from everyone who walked into the restaurants.
Don’t let that happen to you, people.
The Internet Crime Complaint Center just released 25 of the most commonly hacked passwords of 2011.
It boggles the mind to think people are still using these everyday words [e.g.: Monkey, football, 123456) to protect devices that hold all their financial data – especially in the workplace.
Raise your virtual hand if your employer assigns workers a single password to access company databases, content management systems or email accounts. (See 11 ways to protect yourself when shopping online.)
“Sharing passwords among users in a workplace is becoming a common theme to continue the flow of operations,” the ICCC says, but “users have prioritized convenience over security when establishing passwords.”
Here’s the full list of passwords to avoid:
- password
- 123456
- 12345678
- qwerty
- abc123
- monkey
- 1234567
- letmein
- trustno1
- dragon
- baseball
- 111111
- iloveyou
- master
- sunshine
- ashley
- bailey
- passw0rd
- shadow
- 123123
- 654321
- superman
- qazwsx
- michael
- football
Now see the dirty dozen internet scams to watch out for this holiday season >
Please follow Your Money on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Eastern European Scammers Made Off With $4 Million In One Of The Shadiest Used Car Schemes Ever
- Can’t Afford A Dietitian? Here Are 2 Cheaper Alternatives
- TRUE CONFESSION: This Is My $600 New Year’s Eve Nightmare
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
You Won’t Believe How Big This Profitable 5-Person Startup Is
Source: http://www.businessinsider.com/you-wont-believe-how-big-this-profitable-5-person-startup-is-2011-11
We recently met with Adrian Constantin, the founder of video startup TV Links.
TV Links is a video aggregator and search engine, serving up videos from hundreds of sites, similar to US startup Clicker.
It’s not the most innovative business in the world, but here’s what you should know about it: it’s bootstrapped, profitable, it claims 37 million monthly unique visitors, and it has only 5 employees.
TV Links is not just impressive, it’s interesting because it’s a combination of two important trends: globalization, and the extreme capital efficiency of online businesses.
Globalization: the company has developers in Romania, servers in Spain and in the US through Amazon, and most of its users coming from the US, UK and Canada.
Extreme capital efficiency: the company basically outsources everything: hosting, advertising and even some development.
TV Links’ one weak spot is that it gets the vast majority of its traffic from Google and so will live and die by SEO. But the company has ambitious plans; it’s even starting to produce its own original video.
We once wrote that Instagram is the future of startups in part because of its extreme capital efficiency: it has over 10 million users and half a dozen staff (the other reason is distribution via app stores and social media). TV Links is another example of this extreme capital efficiency; unlike Instagram, it gets distribution through the more “traditional” medium of search engines, but unlike Instagram it’s also profitable.
This new reality has broad implications beyond startups. If you’re wondering about the sky-high valuations of companies like LinkedIn or Twitter, part of your calculus should also take into account the fact that it’s now possible to build these very efficient businesses with huge global markets, something which wasn’t possible 10 years ago when “clouds” were still things in the sky and the internet population was counted in millions, not billions.
We will see many more of these ultra capital-efficient, globally-distributed online businesses in the future.
MORE: Why Instagram Is The Future Of Startups →
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- VEVO Will Expand Beyond Music Videos — Just Like MTV Did 20 Years Ago
- Watch Sheryl Sandberg Dance Around The Facebook Phone Question
- Here’s What Facebook’s Management Is Constantly Thinking About
—
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Spending Tons Of Money To Attract New Customers Is A Stupid Idea
If you’ve ever tried to explain the concept of “make new friends but keep your old ones” to a five-year-old, you have a pretty good perspective on how many high-growth businesses approach customer acquisition and retention. Growing businesses tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base.
One of our clients has more than 90 percent of its resources–people, marketing budget, etc.–focused on creating millions of new customers a year. Their business model is based on monthly recurring feeds, much like the cable or wireless industries. Customers come in and they stay…until they don’t. An analysis of the client’s historical data shows that the average customer stays for an average of 2.5 years. Because their customer acquisition cost is lower than their expected customer lifetime revenue, they reach a break-even point in less than two years. So it’s a great business, as long as they keep generating new customers, right?
Wrong. The problem is that as the management team’s growth expectations increase, it gets increasingly harder to acquire more customers. As a result, customer acquisition costs go up and the quality of customers, in terms of how long they stick around, goes down.
To solve this growth dilemma, the client needs to ask three key questions:
- What revenue growth will we achieve if we keep our existing customers for just one additional month, on average?
- What will it cost us to do this by, say, improving customer service or adding customer benefits?
- How does this growth compare, both in magnitude and cost, to acquiring new customers?
The answer for our client will be the same as it is in almost all businesses. It’s cheaper, easier, and more effective to retain current customers than it is to acquire new ones. In fact, if this business can retain all of its customers by just one additional month on average, they can achieve an additional 3 percent of annual growth. If they can retain their customer base for four additional months, they can create double-digit growth–without adding a single customer.
It’s simple math–something that even a five-year-old might understand.
This post originally appeared on Inc.
Please follow War Room on Twitter and Facebook.
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See Also:
- 11 Entrepreneurs Reveal How They Turned Former Employers Into Clients
- How To Run A Business When You’re The Only Employee
- The Story Behind A Guy’s $14 Million Tofurky Business
—
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John Bell, Managing Director, Oglivy 360
Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/
At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from “experimentation into operationalizing” social media. It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:
1. Challenge: The Curse of the Channel Mindset
Solution: Plan around owned, earned and paid ‘engagement’
____________________________________________________________
2. Challenge: Understanding what to value
Solution: Adopt a new model that values behavior
____________________________________________________________
3. Challenge: Uncontrolled growth
Solution: Social Brand Management
____________________________________________________________
4. Challenge: What do I do with my Web site
Solution: Develop a content strategy
____________________________________________________________
5. Challenge: Assigning the right roles
Solution: Form a “center for excellence”
____________________________________________________________
6. Challenge: Building knowledge and capacity
Solution: Train, train, train
____________________________________________________________
7. Challenge: How else does social media drive value?
Solution: Develop a social business strategy
____________________________________________________________
Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.
About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Groupon’s Future Is Groupon Now
Source: http://www.businessinsider.com/chart-of-the-day-groupon-now-2011-10
Groupon Now is a mobile app that shows users all the deals surrounding them on a map.
Because it allows Groupon to offer more deals than one per day, Groupon Now is the future of Groupon’s business.
As Groupon’s margins compress, Groupon Now is supposed to save the company by bringing in a huge volume of sales.
Also, because the deals are offered in “real-time” Groupon Now is an important part of Groupon’s plan to become a “yield management platform for small businesses” – as one source recently described the vision to us.
Unfortunately, according to Yipit, Groupon Now isn’t growing very fast.
Go read Yipit’s whole, careful breakdown of Groupon Now’s slowing growth for more >>
Follow the Chart Of The Day on Twitter: @chartoftheday
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See Also:
- CHART OF THE DAY: Groupon’s Massive Losses Aren’t So Massive Anymore
- Groupon IPO Road Show Scheduled For Next Week
- CHART OF THE DAY: The Scariest Chart For Apple Investors
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
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