MANUFACTURED

The Top 10 Manufactured Products In America’s $2 Trillion Export Industry

Source: http://www.businessinsider.com/usa-manufactured-products-exports-america-2012-3


general electric locomotive

According to the Bureau of Economic Analysis, the U.S. exported $2.1 trillion worth of goods in 2011.

And a according to a new study by the Brookings titled Export Nation 2012, exports played a major role in pulling the U.S. economy out of recession, even as jobs were vanishing.

Exports jumped by over 11 percent in 2010–the first year of the recovery.  This represented the fastest growth rate since 1997.

Jobs supported by exports grew by 6 percent during that same period.

“Exports are helping to lead us out of the recession and into recovery,” says Emilia Istrate, lead author of the new report.

“Manufacturing industries accounted for about 61 percent of U.S. exports and produced three-quarters of the nation’s additional sales abroad between 2009 and 2010.”

What follows are the top 10 U.S. manufactured exports in 2010, which helped carry us out of the recession.

Electrical Equipment

Share of U.S. manufacturing exports:
3.4%

Share of manufacturing export growth:
3.4%

Total growth rate:
14.7%

Total revenue:
$32.2 billion

Source: Brookings

 

Fabricated Metal Products

Share of U.S. manufacturing exports:
3.4%

Share of manufacturing export growth:
3.9%

Total growth rate:
16.8%

Total revenue:
$32.6 billion

Source: Brookings

Medical Equipment, Sporting Goods & Miscellaneous

Share of U.S. manufacturing exports:
4.1%

Share of manufacturing export growth:
2.9%

Total growth rate:
9.6%

Total revenue:
$39.4 billion

Source: Brookings

See the rest of the story at Business Insider

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    Like I said… viral videos can be made

    Take a home video like this one (posted January 24, 2007) – 1.1 million views

    make it more extreme like this (posted August 03, 2009) – 2.7 million views

    Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

    Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

    The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

    How to manufacture a viral video sensation and make viral profits – Post 2 of 2

    Here are a few more funny videos for your entertainment.



    and an external link

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    Monday, August 3rd, 2009 digital No Comments

    How to manufacture a viral video sensation and make viral profits – Post 2 of 2

    Related: The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

    It was originally discovered and reported that while the jkwedding dance video was real, the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations poeple.

    Chris Brown and Sony PR made an unconventional, but really really good, decision to promote a home video on YouTube to drive massive increase in sales and also polish Chris Brown’s tarnished image in the process.

    See ReadWriteWeb’s initial article — http://bit.ly/KA3HI

    The video of JKWeddingDance was funny and it used Chris Brown’s “Forever” song. Instead of suing them and issuing a take-down order, Sony’s PR department promoted it instead and added an overlay ad to purchase the single from Amazon MP3 or iTunes.


    jkwedding-video-ad-overlay-itunes

    http://www.youtube.com/watch?v=4-94JhLEiN0

    jkwedding-video-ad-overlay-amazon

    This case reads like a how-to guide to create a successful viral video that drives sales.  They (Chris Brown) did everything right.

    By promoting the video (instead of suing to get it taken down), they got the video past the first tipping point of  X thousand views, after which the video remained on the front page of YouTube which gets about 30 million unique users in a day.  Most people don’t look through the ocean of videos on YouTube. Instead, they start with the ones listed on the front page as “most popular, top favorited, or most viewed.”

    Then real people continued to amplify the snowball effect — social amplification — and passed along to their friends. This added a viral halo on top of the original promoted views. The viral halo is low to no cost to the advertiser so any profits derived from it is pure viral profit.

    For a step-by-step guide to creating a viral video, see

    http://go-digital.net/blog/2009/08/how-to-make-a-viral-video-a-5-step-guide

    Viral hits can be manufactured. A group which has done this successfully and reproducibly is ImprovEverywhere (see their YouTube channel below). They have MANY YouTube videos which have hundreds of thousands of views, and their latest hit — No Pants Subway Ride – achieved 8 million views in 3 months.

    http://www.youtube.com/user/ImprovEverywhere

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    Sunday, August 2nd, 2009 digital 4 Comments

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