In the case of smartphone makers, a rising tide does not lift all boats equally.
According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world’s largest smartphone manufacturer, shipping 56.3 million units in the third quarter.
Apple is in an increasingly distant, but still formidable, second place.
Apple’s consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung.
The rest of the industry is grouped around five to nine million quarterly smartphone shipments.
One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time large! st manuf acturer of smartphones is to halt its tailspin.
Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government’s support. Those close ties, however, have drawn scrutiny from regulators in some markets.
ComScore’s three-month report on mobile subscribers (ending in November) is out.
Apple did see its smartphone market share grow a bit, from 27.3% to 28.7% in the last three months. But Google’s Android platform is still crushing it with 46.9% of the smartphone market in the U.S.
Here’s the chart:
When it comes to hardware manufacturers, Samsung now has more than a quarter of the market in all mobile phones, including non-smartphones. Apple made a nice jump in the last three months, with the iPhone now accounting for 11.2% of the mobile phones in the U.S.
Here’s the manufacturer breakdown:
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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