Mar
ClickZ articles by Augustine Fou, PhD
Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.
Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.
Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.
He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.
Recent articles by Augustine Fou
The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010
The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010
The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010
10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010
Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009
What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009
How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009
A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009
Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009
Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009
Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009
Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009
Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009
The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009
How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009
Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009
Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009
Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008
Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008
Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008
Chrome brings Flash Player into the fold, trains it to kill iPads?
Source: http://www.engadget.com/2010/03/30/chrome-brings-flash-player-into-the-fold-trains-it-to-kill-ipad/
If Apple had its way, we expect that the iPad would go down in history as the device that nearly single-handedly destroyed Adobe’s empire of Flash. While HTML5 has been in development for years, content providers like the Wall Street Journal, NPR, CBS and more have only begun transitioning video services to the new standard (and subsequently, away from Flash) now that it’s time for Cupertino’s big release. But this week, Adobe has found an ally in Google, which has just announced that the Chrome browser — and more importantly, Chrome OS — will not merely support but natively integrate the technology. In the short run, what this means is that the Chrome browser won’t require you to download Adobe Flash Player or spend time updating it before back-to-back YouTube viewings and marathon Newgrounds sessions. In the long run, Google explains that it intends Flash to become an integral, seamless part of web design up there with HTML and Javascript — and if we extrapolate, an integral part of its new Chrome OS as well. Pardon us for thinking out loud, but it sounds like Google’s found an exclusive feature to highly tout, when it inevitably brings a Chrome OS tablet to! market.
[Thanks, Adam]
Chrome brings Flash Player into the fold, trains it to kill iPads? originally appeared on Engadget on Tue, 30 Mar 2010 20:19:00 EST. Please see our terms for use of feeds.
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iPhone OS is still king of the mobile web space, but Android is nipping at its heels
Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.
Survey finds people eager to ‘work on the go’ with iPad, we wonder what line of ‘work’ they’re in
Source: http://www.engadget.com/2010/03/24/survey-finds-people-eager-to-work-on-the-go-with-ipad-we-wond/
So, give this a listen — a survey from the lairs of Sybase has found that among smartphone-owning respondents, some 52.3 percent of them “would use a tablet device such as the Apple iPad is for working on the go.” We fully understand that this phrase leaves open the possibility of using tablets not Designed in Cupertino, but the mere fact that it’s highlighted gave us pause. We’re still trying to figure out how exactly Apple’s forthcoming tablet is going to fit between our daily laptop and workhorse-of-a-smartphone, and without a major overhaul of the iPhone OS, we definitely can’t visualize ourselves using it for “work.” ‘Course, maybe they’re into something that doesn’t require the use of multiple applications at once, and maybe the dearth of a real keyboard isn’t much of a productivity killer, but we’re just not sold on the iPad being a bona fide work machine as-is. So, what say you? Are you one of those 52.3 percenters? Or do you relate more with the vocal minority?
Survey finds people eager to ‘work on the go’ with iPad, we wonder what line of ‘work’ they’re in originally appeared on Engadget on Wed, 24 Mar 2010 17:21:00 EST. Please see our terms for use of feeds.
Early reports show IE not faring well in the post-ballot screen days
Source: http://www.engadget.com/2010/03/22/early-reports-show-ie-not-faring-well-in-the-post-ballot-screen/
Most PC users hit the web using Internet Explorer by default, simply because that’s what came along with Windows. Now, after antitrust investigations, European users get a choice of browser to install via ballot screen, and initial reports are not good for ‘ol IE. According to Statcounter, IE use in France has dropped 2.5 percent since last month’s implementation of the ballot, 1.3 percent in Italy, and 1 percent in Britain. It’s still early days, and it’ll take more than this to chip away from IE’s 62 percent lead in the browser war, but it’s certainly not a good trend for Microsoft. With that in mind, we’re going to have to ask you to place your bets now.
Early reports show IE not faring well in the post-ballot screen days originally appeared on Engadget on Mon, 22 Mar 2010 08:31:00 EST. Please see our terms for use of feeds.
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Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps
Source: http://www.engadget.com/2010/03/17/google-issues-statement-on-nexus-one-sales-touts-android-market/
Numbers released by Flurry Analytics yesterday suggested that Google’s Nexus One had sold around 135,000 units in 74 days (the same amount of time it took the iPhone to hit a million) — not a staggering number by any measure. Now, we don’t really have any way to assess the accuracy of Flurry’s data, but we spoke with Google’s team about a few things, and here’s what they had to say. For starters, Google wanted to assert the idea that selling lots of a single handset isn’t the company’s primary goal, an idea which makes sense considering how many handsets are currently available with Android. In our conversation, Google actually called out the sales figures for the Droid and seemed eager to make the point that their game is more of a war of attrition fought on a variety of fronts. Read their statement — and lots more — after the break…
Continue reading Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps
Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps originally appeared on Engadget on Wed, 17 Mar 2010 13:39:00 EST. Please see our terms for use of feeds.
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