market research

Global Market Research Spending Exceeded $40B Last Year

source: http://www.marketingcharts.com/traditional/global-market-research-spending-exceeded-40b-last-year-45864/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ESOMAR-Global-Market-Research-Spending-Trends-in-2013-Sept2014Source: ESOMAR

    Notes: Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B, reports ESOMAR, with the broader “business intelligence” market growing by 50% to surpass $US 60B. Within the traditional market research sector, the North American market grew most rapidly on a inflation-adjusted basis for the first time since 2000, with a 2.9% increase to more than $15.7 billion in spending. At 39% share of global market research revenues, North America is now almost on par with Europe (40% share) in spending. › Continue reading

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    Thursday, September 11th, 2014 news No Comments

    Just How Popular Is YouTube? – eMarketer

    source: http://www.emarketer.com/Article/Just-How-Popular-YouTube/1009787

    Facebook is the No. 2 online video property, but doesn’t hold a candle to YouTube’s dominance

    When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

    A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.

    Perhaps most striking are the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform, and only 9% never did so.

    To put YouTube’s popularity into perspective, AYTM also looked at the frequency of internet users watching videos on sites other than YouTube. Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

    Although 16% watched on sites other than YouTube a few times per month, and 27% watched more than a few times per week, the amount of video consumed is likely dramatically lower than on Google properties. According to comScore data from December 2012, Google sites made up the vast majority of online vid! eo viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.

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    Thursday, August 22nd, 2013 news No Comments

    Two-Thirds Web Users Play Video Games But Mostly Solo

    source: http://www.emarketer.com/Article/Online-Gamers-Fly-Solo/1010063

    Two-thirds of web users play video games

    Although gamers now have a number of avenues through which to make their play social, they’re showing a preference for single-player games, according to a July 2013 survey of US internet users from AYTM Market Research. The poll found that 57.8% of those playing online games were on single-player games. That compared with 41.2% who played social networking games, 33.7% who played multiplayer games and 30.3% who played mobile games.

    Although online play would seem to lend itself to increased interaction among gamers, not all of them display a great need to chat with others while playing. The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players. Only 8.1% of respondents said they always interacted with other players while gaming, with 17.5% saying they did so most of the time.

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    Monday, July 22nd, 2013 news No Comments

    Market Research Evolves Towards the Quant Side

    Source: http://www.marketingcharts.com/wp/topics/measurement-analytics/market-research-evolve-towards-the-quant-side-27800/

    Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012, according to [pdf] the Winter 2013 GreenBook Research Industry Trends Report. Respondents were more likely to report strong growth in their use of quantitative rather than qualitative methods (10% vs. 8%), and less likely to report a decline (12% vs. 17%). Areas […]

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    Friday, March 15th, 2013 news No Comments

    Market Research Evolves Towards the

    Source: http://www.marketingcharts.com/wp/topics/measurement-analytics/market-research-evolve-towards-the-quant-side-27800/

    Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012, according to [pdf] the Winter 2013 GreenBook Research Industry Trends Report. Respondents were more likely to report strong growth in their use of quantitative rather than qualitative methods (10% vs. 8%), and less likely to report a decline (12% vs. 17%). Areas […]

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    Thursday, March 14th, 2013 news No Comments

    AdAge: Web-Tracking Research Emerging From Surveys’ Shadow

    As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers

    BATAVIA, Ohio (AdAge.com) — Replacing “asking” with “listening” has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they’re taking steps toward replacing surveys with web tracking.

    FULL ARTICLE

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    Wednesday, April 7th, 2010 news No Comments

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