market share

drag2share: Android’s Mobile Devices Control 60% Of The Global Computing Platform Market

source: http://feedproxy.google.com/~r/businessinsider/~3/vZ4dbe7HTnw/androids-mobile-devices-control-60-of-the-global-computing-platform-market-2013-9

The increasing obsolescence of the PC couldn’t be more evident.

Android, which runs almost exclusively on mobile devices, was installed on 60% of computing devices — including all PCs, tablets, and smartphones — shipped globally during the second quarter of 2013.

That’s up from only 39% a year before.

Android’s mobile-powered rise, and the decline of PC-linked platforms, becomes increasingly clear when we compare the recent fate of Android and Windows.

One year ago, Windows held 34% market share next to Android’s 39%. Four quarters later, that small 5% gap has exploded to a massive 35% rift between the two platforms.

The Windows market share has fallen to 24%.

In a mobile-centric landscape, Windows remains tied to the moribund PC market. About 87% of Windows’s total unit sales last quarter were PCs. Meanwhile, tablet and smartphone-oriented Windows software simply hasn’t taken hold.

Apple also lost global computing market share over the 12 months through the end of the second quarter. Its share dropped five percentage points to 14%.

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GlobalComputing

Apple’s slippage is due to competitive dynamics within the mobile industry itself.

Android has been able to continue rising as a mobile platform, while Apple has clung to its strategy of selling high-end, premium devices and has lately succumbed to stasis. Over the last four quarters, Apple’s market share as a mobile platform has dropped from 26% to 16%.

That’s due to losses in the smartphone and tablet markets. With no new iPhones in the first eight months of 2013, Android climbed to take a record 80% share of the smartphone platform market in the second quarter.

On the tablet side, Apple has been unable to hold its own against the varied portfolio of fair quality, inexpensive Android tablets hitting the market. Android has a 64% share of that market.

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GlobalMobile


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Friday, September 13th, 2013 news No Comments

drag2share: Windows Phone Market Share Since Microsoft Partnered With Nokia (MSFT)

source: http://feedproxy.google.com/~r/businessinsider/~3/-SUiy4rCVwA/windows-phone-market-share-since-microsoft-partnered-with-nokia-2013-9

Microsoft is paying $7 billion for Nokia’s handset business.

The two companies have been in a partnership since 2011. The first product of their partnership, the Nokia Lumia 900, was out in November of 2011.

In this chart, you can see how Microsoft’s share of the smartphone market has fared since it released that phone.

Microsoft remains stuck in a distant third with just 3.7% of the market, though it’s up from 1.5% when the Lumia launched.

Microsoft reportedly acquired Nokia because it was unhappy with the partnership. CEO Steve Ballmer thought Microsoft needed to completely control the smartphone branding. He thought that Microsoft and Nokia were wasting energy with two marketing plans.

Those might be problems, but really, they seem very small. The big problem for Microsoft is that its platform is at a disadvantage because it has fewer applications than Apple’s iOS or Google’s Android. It doesn’t offer anything that’s significantly better than those other platforms to make up for the lack of apps.

Owning Nokia does nothing to change that.

chart of the day smartphone operating system


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Tuesday, September 3rd, 2013 news No Comments

Facebook Sees Big Gains in Global Mobile Ad Market Share

source: http://www.emarketer.com/Article/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share/1010171

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues at significant players in the mobile and digital ad markets.

The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, which was the first year that Facebook had any mobile ad offerings. eMarketer previously estimated Facebook’s share of mobile ad revenues worldwide would reach 12.9% this year.

eMarketer estimates that Google will grab 53.17% of the worldwide mobile ad market this year, up slightly over 2012—primarily a result of continued growth in mobile search usage and further mobile monetization of YouTube. The overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013, eMarketer estimates.

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Wednesday, August 28th, 2013 news No Comments

drag2share: Mobile Display Ad Market Share

source: http://feedproxy.google.com/~r/businessinsider/~3/aZBT5JGk9Ss/with-jumptap-acquisition-millennial-media-is-going-after-google-2013-8

USMobileDisplayAdMktShare

Here’s an alternative look at the data, showing full mobile display ad revenue figures and growth. In 2013, after the Jumptap acquisition, Google and Millennial Media will combine for over $700 million in U.S mobile display ad revenue.


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Thursday, August 15th, 2013 news No Comments

Android Continues To Crowd Apple Out Of The Global Smartphone Market

Source: https://intelligence.businessinsider.com/welcome

Updated global smartphone platform shipment numbers show that nearly 80% of the smartphones shipped during the last quarter run on Android.

That’s a significant climb from just under 70% a year ago.

The strong jump can be attributed to the immediate success of Samsung’s flagship device, the Galaxy S4. But the predominantly Android-centric Chinese manufacturers — Huawei, ZTE, and Lenovo — also helped spur growth. Each manufacturer shipped around 11 million units last quarter, according to the latest data from IDC.

The pace of Android’s expansion far exceeded Apple’s, resulting in Apple ceding six percentage points in market share year-over-year.

It should be noted that no new Apple devices have been launched since September 2012. When the iPhone 5 launched, it helped boost quarterly shipments 23% year-over-year.

Android is not the only platform growing, however. Windows Phone grabbed a percentage point to reach 3.7% market share.

It has firmly entrenched itself in third place in the smartphone wars. BlackBerry’s market share continues to decline, despite the release of its BlackBerry 10 OS.

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SmartphoneMarketShare

Here’s another look at the shipments data in volume terms. Android is dictating global smartphone market growth.

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SmartphoneShipmentsPlatform

 

 

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Friday, August 9th, 2013 news No Comments

drag2share: Android Tablets Zoom Past The iPad (AAPL, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/SKolZAmRqqM/chart-of-the-day-android-tablet-market-share-2013-7

t appears Google’s Android is blowing past Apple not just in smartphone market share, but also tablet market share.

According to Strategy Analytics, Android tablets now make up 67% of all devices in the category. Apple’s iOS, which powers the iPad, accounted for 28% of tablets. Other operating systems like Microsoft’s Windows 8 still barely register, but they’re gaining a little momentum.

This mirrors what we’ve seen with smartphone operating systems. Since Google gives its Android OS away for free, manufacturers are able to pump out as many devices running it as they can. As a result, it’s pretty easy for Android to flood the market.

But what’s really interesting is how the gap in tablet platform market share has widened over the past year. Here’s the breakdown.

Chart of the day shows iOS and Android tablet marketshare for Q2 '12 and Q2 '13, july 2013


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Monday, July 29th, 2013 news No Comments

drag2share: Android Grabs 70 Percent Share In Major European markets

source: http://feedproxy.google.com/~r/businessinsider/~3/RXMXZhpVW3A/android-takes-lions-share-of-europe-sales-2013-7

Android Extends Market Share Lead In Europe (Kantar Worldpanel ComTech)
Android grabbed a 70% market share of smartphone sales that took place during the three months ending May 31, in Europe’s five largest markets, up from 61% of sales in the same period a year prior. It also has a commanding lead in China, the world’s largest smartphone market. Because Kantar only counts China’s richer urban areas, this data may actually be understating its lead there. Read >

screen shot 2013 07 01 at 09 35 10


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Tuesday, July 2nd, 2013 news No Comments

drag2share: Android Users Spend Significantly Less Time On Apps

source: http://feedproxy.google.com/~r/businessinsider/~3/nsCgMWp8zQE/android-users-spend-less-time-on-apps-2013-6

new project startsAndroid Has Market Share Edge, But Lags in App Usage (Flurry)
New research from Flurry confirms that Android does have the edge in active device market share, but iOS encourages app power usage. Flurry states that there were 564 million active Android devices globally at the end of April (versus 900 million total activations). However, despite the edge in market share, the average Android users only spend approximately 70% of the time in apps as an iOS user. No wonder most developers prefer to start projects for iOS. (See chart, above.


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Friday, June 7th, 2013 news No Comments

Netflix Still Dominates TV Show Consumption via SVOD, but Market Share Dips

source: http://www.marketingcharts.com/wp/television/netflix-still-dominates-tv-show-consumption-via-svod-but-market-share-dips-30114/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

NPDGroup-SVOD-Market-Share-Q12012-Q12013-June2013There’s a reason Netflix accounts for almost one-third of North American peak downstream internet traffic. According to new data released by the NPD Group, TV programming accounts for 80% of subscription video-on-demand (SVOD) streams, and Netflix Watch Instantly dominates that market to the tune of 89% market share in Q1.

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Thursday, June 6th, 2013 news No Comments

drag2share: iPads Still Dominate North American Tablet Usage

source: http://feedproxy.google.com/~r/businessinsider/~3/Pt11Aqenf88/ipads-dominate-tablet-usage-in-the-us-2013-5

tablet market shareiPads Account For More Than 80 Percent Of Tablet Use (Chitika)
The iPad family accounted for 81% of tablet use in the U.S. and Canada during April, up slightly from a few months ago. Kindle Fires accounted for the second largest share, followed by Samsung Galaxy tablets. In other words, even though Android took its first lead in global tablet market share last quarter (see chart, right), that’s not showing up in North American usage patterns. It’s likely that Android tablets are filling out the low-end of the tablet market in the emerging world. Read >


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Friday, May 31st, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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