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drag2share: Android’s Mobile Devices Control 60% Of The Global Computing Platform Market
The increasing obsolescence of the PC couldn’t be more evident.
Android, which runs almost exclusively on mobile devices, was installed on 60% of computing devices — including all PCs, tablets, and smartphones — shipped globally during the second quarter of 2013.
That’s up from only 39% a year before.
Android’s mobile-powered rise, and the decline of PC-linked platforms, becomes increasingly clear when we compare the recent fate of Android and Windows.
One year ago, Windows held 34% market share next to Android’s 39%. Four quarters later, that small 5% gap has exploded to a massive 35% rift between the two platforms.
The Windows market share has fallen to 24%.
In a mobile-centric landscape, Windows remains tied to the moribund PC market. About 87% of Windows’s total unit sales last quarter were PCs. Meanwhile, tablet and smartphone-oriented Windows software simply hasn’t taken hold.
Apple also lost global computing market share over the 12 months through the end of the second quarter. Its share dropped five percentage points to 14%.
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Apple’s slippage is due to competitive dynamics within the mobile industry itself.
Android has been able to continue rising as a mobile platform, while Apple has clung to its strategy of selling high-end, premium devices and has lately succumbed to stasis. Over the last four quarters, Apple’s market share as a mobile platform has dropped from 26% to 16%.
That’s due to losses in the smartphone and tablet markets. With no new iPhones in the first eight months of 2013, Android climbed to take a record 80% share of the smartphone platform market in the second quarter.
On the tablet side, Apple has been unable to hold its own against the varied portfolio of fair quality, inexpensive Android tablets hitting the market. Android has a 64% share of that market.
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LinkedIn’s Massive Opportunity In The Social Recruiting Market
Source: https://intelligence.businessinsider.com/welcome
LinkedIn’s revenue from Talent Solutions is growing at a faster rate than Premium Subscriptions and Marketing Solutions, according to quarterly earnings.
Talent Solutions — which are hiring tools that LinkedIn sells to recruiters — accounted for 48% (or $58.6 million) of the company’s total revenue in the second quarter of 2011. In the second quarter of 2013, Talent Solutions brought in 56% (or $205.1 million) of total revenue.
For comparison, Marketing Solutions — which includes ad space sold by LinkedIn — accounted for 32% (or $38.6 million) of total revenue two years ago, but just 23.5% (or $85.6 million) today.
Meanwhile, Facebook just reported its best quarter yet in terms of ad revenue.
LinkedIn stated in one of its investor presentations that the addressable market size for worldwide talent acquisition and staffing services is $27 billion. Keep in mind, this number includes revenues from recruitment agencies, but if LinkedIn’s Talent Solutions become ubiquitous in that industry, it gives you a sense of the demand for social media-based recruiting tools.
Revenue generated from Premium Subscriptions has grown steadily, but has not fluctuated from its 20% stake in total revenue.
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Android Continues To Crowd Apple Out Of The Global Smartphone Market
Source: https://intelligence.businessinsider.com/welcome
Updated global smartphone platform shipment numbers show that nearly 80% of the smartphones shipped during the last quarter run on Android.
That’s a significant climb from just under 70% a year ago.
The strong jump can be attributed to the immediate success of Samsung’s flagship device, the Galaxy S4. But the predominantly Android-centric Chinese manufacturers — Huawei, ZTE, and Lenovo — also helped spur growth. Each manufacturer shipped around 11 million units last quarter, according to the latest data from IDC.
The pace of Android’s expansion far exceeded Apple’s, resulting in Apple ceding six percentage points in market share year-over-year.
It should be noted that no new Apple devices have been launched since September 2012. When the iPhone 5 launched, it helped boost quarterly shipments 23% year-over-year.
Android is not the only platform growing, however. Windows Phone grabbed a percentage point to reach 3.7% market share.
It has firmly entrenched itself in third place in the smartphone wars. BlackBerry’s market share continues to decline, despite the release of its BlackBerry 10 OS.
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Here’s another look at the shipments data in volume terms. Android is dictating global smartphone market growth.
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White House proposes formation of a cybersecurity insurance market
Source: http://www.engadget.com/2013/08/06/white-house-cybersecurity-insurance-market/
Back in February, President Obama signed an executive order aimed at beefing up cybersecurity measures and established a 240 day deadline for the administration to hammer out the details. Today, the White House took to its blog to put forth a rather loosely defined set of incentives designed to convince private companies to adopt the voluntary aspects of its so-called “Cybersecurity Framework.” At the top of the list is a proposed cybersecurity insurance market, which calls for the adoption of risk-reducing measures and risk-based pricing models. Beyond those broad brushstrokes, the White House has provided few details, stating that specifics would be developed in the coming months. Also included in the incentives are federal grants for companies taking part in the program, preferential treatment for some existing government services, liability limitations and public recognition. Essentially, the blog post acts mainly as a preview for the Voluntary Program set to launch in early 2014. The details are more than a bit fuzzy at the moment, but we’ll keep you updated as we learn more.
Android Halts iPhone’s Advance In The U.S. Smartphone Market
Source: https://intelligence.businessinsider.com/welcome
For the first time since October 2012, the iPhone failed to notch a monthly gain in U.S. smartphone market share, standing unchanged at 39% at the end of May, according to comScore. That’s up from 32% a year prior.
Android eked out a minor gain, finishing May with a 52% share of the U.S. smartphone market, up slightly from 51% a year prior.
Despite the relatively flat market share growth, the broader expansion of the U.S. smartphone market means Android still has 17 million more U.S. users than it did a year before. The iPhone picked up 19 million users in the 12-month period.
Windows Phone continues to show no growth in the U.S. market, with only a 3% share. It actually has less users than it did a year ago, and that was before the release of Windows Phone 8, Microsoft’s latest attempt to launch a popular mobile operating system.
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Overall, U.S. smartphone penetration tipped past 60% for the first time, with 141 million Americans owning smartphone at the end of May.
Major Players Consolidate Share in US Mobile Ad Market
Source: http://www.emarketer.com/Article/Major-Players-Consolidate-Share-US-Mobile-Ad-Market/1009967
A new eMarketer forecast breaks out US mobile ad revenues by company, and projects that Google will take in more than half of all dollars this year. Facebook and Twitter have also increased their share of the market since beginning to offer mobile ads last year.
CHART OF THE DAY: Here’s Who Owns The Stock Market
Source: http://www.businessinsider.com/chart-stock-market-ownership-2013-3
Believe it or not, hedge funds do not run the stock market.
See The 10 Worst Brand Extensions Currently On The Market
Source: http://www.businessinsider.com/the-10-worst-brand-extensions-2013-2
cheese dip product.Some brands, like Virgin, have done a great job extending their brand. It’s gone from music, to airlines, to trains.
Not all companies are that good at starting new lines, however.
The iced tea company Arizona, for example, should probably have stuck to its delicious beverages instead of dabbling in the dip market.
Android Completely Owns The Chinese Smartphone Market
Source: https://intelligence.businessinsider.com/welcome
Android’s share of the Chinese smartphone market ended the third quarter at 90 percent.
According to Analysys International, Android’s share is up from 83 percent a quarter prior and 58 percent a year ago.
With the Chinese market now accounting for a quarter of global smartphone shipments, Android’s dominance there is driving its widening lead in global smartphone platform market share.
In China, Android’s gain has mostly come at the expense of Symbian, Nokia’s antiquated platform that will eventually disappear as Nokia shifts its product offerings on to Windows Phone.
Interestingly, despite its dominance, Google only offers limited support for Google Play in China and Android apps are usually downloaded in third-party app markets.
Apple, meanwhile, has never really gained traction after a weak market entry on only on! e of the country’s major providers. The iPhone 5 will be available on two carriers, but as of now will not be distributed by the largest carrier, China Mobile. Additionally, while many Chinese consumers may fawn over iPhones, they are simply out of reach financially for a substantial part of the market.
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Why Android Phones, And Not The iPhone, Will Capture The Business Market
Source: http://www.businessinsider.com/the-financial-times-on-google-android-2012-12
There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.
The Financial Times recently switched their emailing system to Gmail, and managing director Rob Grimshaw gave up his Blackberry for an Android device that let him seamlessly transition his workflow.
During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.
“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”
He goes on to explain how this impacts the mobile market for publishers:
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SEE ALSO: Former AOL CEO Tells Us What Working With Rupert Murdoch Is Really Like
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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