marketing analytics

US CMOs Report No Growth in Use, Influence of Marketing Analytics

source: http://www.marketingcharts.com/online/us-cmos-report-no-growth-in-use-influence-of-marketing-analytics-45799/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

DukeCMOSurvey-Percentage-Projects-Using-Marketing-Analytics-Sept2014Despite all the focus on analytics, fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time. That’s according to the latest installment of the CMO Survey [pdf] from Duke University’s Fuqua School of Business, which also finds the reported contribution of marketing analytics to f! irm perf ormance to be flat, and few companies to be formally evaluating the quality of their analytics. › Continue reading

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Thursday, September 11th, 2014 news No Comments

drag2share: Facebook Users Are Uploading 350 Million New Photos Each Day

source: http://feedproxy.google.com/~r/businessinsider/~3/bNr4jfa7b8M/facebook-350-million-photos-each-day-2013-9

Facebook revealed in a white paper that its users have uploaded more than 250 billion photos, and are uploading 350 million new photos each day. To put that into perspective, that would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece. These numbers do not include photo uploads on Instagram.

Facebook is the world’s largest photo-sharing site, and the acquisition of Instagram solidified its place at the top of all photo-sharing activity on the Web. However, Snapchat, despite being much smaller than Facebook, has proven to be a serious contender and drives incredible photo-sharing volume. Snapchat has also reported that its users share an average of 350 million photos daily. Read >

bii blog 2 Majority Of Brands Plan To Increase Social Media Spending (Socialbakers)
Socialbakers surveyed more than 1,000 marketers to find out how much their social media spending will increase over the next three years; 82% of respondents said their Facebook marketing budgets will increase. Read >

Facebook Testing New Marketing Analytics Tool For Retailers (Inside Facebook)
Facebook Marketing Lead Joshua Opoku says Facebook has developed a marketing analytics tool that lets retailers evaluate return on ad spend and volume per dollar spent on Facebook. Such a tool will provide advertisers with much-needed transparency about the performance of their ads on Facebook and help them determine how much of their marketing budget should be allocated to Facebook. Read >


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Wednesday, September 18th, 2013 news No Comments

CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality

source: http://www.marketingcharts.com/wp/topics/financial/cmos-using-marketing-analytics-sparingly-most-forgo-formal-evaluation-of-quality-36312/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Duke-CMO-Survey-Marketing-Analytics-Trends-Aug2013Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year, while two-thirds of CMOs now say their company doesn’t formally evaluate the quality of marketing analytics, up from 53.2% last year.

Another measure of marketing analytics’ influence is the degree to which its use contributes to company performance. And CMOs’ responses in this latest installment of the survey again show a declining trend: On a 7-point scale (with 7 being “very highly” and 1 “not at all”), CMOs gave analytics’ contribution a mean rating of 3.5, down from 3.7 in the February 2013 survey and 3.9 in the August 2012 survey.

Currently, analytics are most commonly being used to drive decision-making in the areas of customer acquisition (31.7%), digital marketing (28.5%) and customer retention (27.6%), per the study.

CMOs indicated that they infrequently leverage marketing analytics to answer their most challenging marketing questions. More than 1 in 8 said they weren’t leveraging analytics any of the time to answer such questions, compared to just 4.3% saying they do so all the time. (The mean rating was 3.7 on the 7-point scale, with 7 referring to use “all of the time.”)

Numerous studies (such as this one) have highlighted the difficulties marketers are facing when looking for the right talent for data analysis, and CMOs’ responses support those findings. On a 7-point scale (7=has the right talent), almost 4 in 10 respondents rated their company’s analytics talent as a 1 (12.9%) or 2 (25.4%).

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Friday, August 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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