marketing campaigns

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

source: http://feedproxy.google.com/~r/businessinsider/~3/8voB7-wX6LE/most-effective-local-mobile-targeting-2013-77

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:
ctrtarget


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , ,

Tuesday, July 30th, 2013 news No Comments

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

source: http://feedproxy.google.com/~r/businessinsider/~3/lldYK3WqoX0/most-effective-local-mobile-targeting-2013-6

CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

Jun 10, 2013

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at k! ey stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:


ctrtarget


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , ,

Monday, June 10th, 2013 news No Comments

Here’s What Smartphone Users Are Doing With Their Phones

Source: http://feedproxy.google.com/~r/businessinsider/~3/hphx3YX_aDs/bii-report-heres-what-smartphone-users-are-doing-with-their-phones-2012-8

mobile content usage

A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.

Smartphones and tablets have changed these habits dramatically. But how, exactly?

In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments. 

To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>

Here’s a brief breakdown of the most important mobile usage trends:

  • Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat. 
  • And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago. 
  • The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments. 
  • And, of course, users are consuming more content than ever before:
    Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in telligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&utm_medium=Edit&utm_term=MU5&utm_content=link&utm_campaign=BIIMobile”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth.
  • There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S. 

In full, the report looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

 

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, August 23rd, 2012 news No Comments

skittles.com #skittles twitter, facebook, flickr, myspace

the brilliance of its simplicity has irked social media pundits and experts – “why didn’t I think of that first?”

And if marketing campaigns are supposed to drive traffic, it drove traffic.

If viral campaigns are supposed to drive chatter and discussion, it did.

If social marketing is supposed to drive social actions (like friending or becoming a fan on Facebook) it did.

and on top of all that, they are getting free consulting from all social marketing experts, gurus, pundits, specialists, etc.

pro or con, this experiment will tell Skittles and their agency what worked and what didn’t and next-up, they’ll do more of what worked, thank you very much.

skittles-twitter1

google-trends-skittles

Tags: , , , , , , , , , , , , , , , , , , ,

Tuesday, March 3rd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing