marketing program

Free #FAIL – another example where “free” does not work

Duane Reade grand opening of a store — had guys offering free coffee — from a BACKPACK dispenser!  Let’s just say Duane Reade is not known for its coffee. And even if people stopped for coffee, they didn’t even get the person to enter the store.  Anyway, I am sure all of this was thought through when the marketing campaign was planned.

When planning a marketing campaign, ask the hard (or easy) questions — what does the brand stand for? Does the marketing program reinforce the brand? Does it drive desirable actions (like people actually going into the store, not to mention drives sales). And definitely don’t do stuff that will make people go “huh?” and then run away even faster.

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Monday, June 7th, 2010 marketing 1 Comment

Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.

2-million-google-results-bestbuy-samsung-hdtv

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#jetblue #all-you-can-jet

31 million search results and about 10 million blog posts in 7 hours

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jetblue-all-you-can-jet-blog-results

google-trends-jetblue-all-you-can-jet

original @Jetblue tweet that started it all

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Related:

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

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Wednesday, August 12th, 2009 digital 2 Comments

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

Buy Link at the bottom of the post

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Click for product page: Samsung – 52″ Class / 1080p / 120Hz / LCD HDTV LN52A650 SKU: 8749287

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Order is still good as of 12:23 pm EST August 12, 2009.

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BestBuy knows digital and social media. CMO Barry Judge tells it like it is.

Related:

http://blogs.moneycentral.msn.com/smartspending/archive/2009/08/12/customers-irate-about-10-hdtv-ad.aspx

http://abcnews.go.com/Business/story?id=8311580&page=1

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html

http://adage.com/article?article_id=138469

http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html

http://blogs.zdnet.com/gadgetreviews/?p=6697

http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html

http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

http://www.kktv.com/home/headlines/53067682.html

http://www.wftv.com/countybycounty/20371068/detail.html

http://www.shoppingblog.com/blog/8120912

http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/

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Wednesday, August 12th, 2009 digital 2 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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