marketing-social-media
Which Types of Product Offers Will Consumers Share on Social Media?
source: http://www.marketingcharts.com/online/which-types-of-product-offers-will-consumers-share-on-social-media-47104/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. › Continue reading
drag2share: Strong Performance And Soaring Prices Explain The Explosion In Spending On Social Media Ads
source: http://feedproxy.google.com/~r/businessinsider/~3/3s-O-IZN8Rg/social-media-advertising-spending-explodes-2014-10
The social media ad industry is having a record year, with spending on social ads that appear on mobile devices exploding over 70% in annual terms, according to BI Intelligence estimates.
What’s behind this surge? The story comes down to two factors, prices (which are tripling) and performance.
Consider:
- Advertising performance is improving. During the second quarter, click-through rates (CTRs) on Facebook averaged 0.36% globally during the second quarter of 2014, rising from 0.14% one year earlier, based on a selection of advertisers studied by Nanigans.
- Mobile-social ad formats are proving to be particularly effective, particularly mobile app-install ad units, which analysts suggest could account for anywhere from one-quarter to more than one-half of Facebook’s mobile ad revenues.
- Prices are rising to reflect that performance boost, according to data gathered by BI Intelligence. Just as an example, Facebook’s mobile app-install ads sell for as much as $20 per ad on Facebook, according to The Wall Street Journal.
- Average price per thousand impressions (CPM) on Facebook has tripled from the same quarter last year, according to Nanigans.
- Brands and businesses are realizing that paid promotion works best on content that’s already popular. For instance, Facebook posts with more than 5,000 interactions (likes, shares, comments) saw an average of 86.6-times higher number of impressions when promoted using paid ads, a much higher “multiplier” than posts with poor organic performance.
Our new data finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. The report gives a five-year CAGR for the industry.
How Consumers Form Their Impressions of Companies
source: http://www.marketingcharts.com/traditional/how-consumers-form-their-impressions-of-companies-46426/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question. › Continue reading
When Millennials Share on Social Media
source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Indeed, Millennials in general tend to experience 2 peaks in sharing activity – one in the early afternoon, and one around primetime. For those with kids, however, the 11AM-3PM range has by far the highest concentration of sharing activity.
What Millennials Share on Social Media
source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks – and the time of day in which most of their sharing occurs. › Continue reading
drag2share: THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending
source: http://feedproxy.google.com/~r/businessinsider/~3/pcDQabp4RiY/social-media-advertising-industry-growth-2014-9
A convergence of three high-tech trends — precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps — means social media is becoming one of the major ad platforms of the future.
New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads and search ads.
In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers for this fast-growing ad industry and explores the drivers of social ad adoption.
Access The Full Report And Downloads By Signing Up For A Free Trial »
Here are some of the key takeaways:
- Social-media advertising spend will grow rapidly through 2018. It’s up 40% this year and will top $8.5 billion, growing to nearly $14 billion in 2018, a five-year compound annual growth rate (CAGR) of 18%.
- Social media ad spend has reached the mobile-tipping point. Spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US. In 2018, two-thirds of social-media ad spend will go to mobile, creating a $9.1 billion social-mobile market.
- Mobile app-install ads and programmatic buying are also growth drivers. Analyses suggest that mobile app-install ads could account for anywhere from one-quarter to more than one-half of Facebook’s mobile ad revenues.
- Social programmatic ad platforms are also growth engines. Spending on FBX, Facebook’s programmatic platform, increased by 150% year-over-year globally during the second quarter of 2014, based on a sample of advertisers compiled by Ignition One.
- Prices are increasing as performance and targeting improve, even as ad loads stay steady on the established platforms. Facebook, for example, is not likely to increase the amount of in-feed native ads an average user will see.
- The market is expanding with the introduction of paid ad units at Pinterest and Instagram.
Small Businesses Spend More on Social Than Any Other Media | Digital – Advertising Age
Strategies and Solutions from Real ! Marketer s’ Case Studies.Featuring case studies from Bank of America, Volkswagen, Express, Neutrogena, and more.
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Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.
The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.
Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.
“Social has been on a tear for about five years now, and it has gotten to the point where it is now the most-used category in terms of reach, and it also now commands the largest share of budget of all categories,” said Steve Marshall, director of research at BIA/Kelsey. “Social is No. 1 in both reach and spend — that is a first.”
Services Most In Demand From Local SEOs
source: http://www.marketingcharts.com/online/services-most-in-demand-from-local-seos-45905/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Source: BrightLocal
Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the next-most in demand, per the survey, with citation building taking a step up from last year’s results. Separately, 39% of respondents believe that social media is a very powerful marketing channel ! for loca l businesses and 49% believe it works for some. Those figures compare with 25% and 57%, respectively, last year.
Retailers Say Customer Retention Will be Key Revenue Growth Driver
source: http://www.marketingcharts.com/traditional/retailers-say-customer-retention-will-be-key-revenue-growth-driver-45664/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [pdf] believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years. That reflects waning customer loyalty in the retail sector, and is likely a driver of retailers’ increased customer-centric focus. › Continue reading
What Would Prompt Consumers to Engage More in Social Commerce?
source: http://www.marketingcharts.com/online/social-commerce-enablers-45723/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Source: DigitasLBi / Harris Interactive
Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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