marketing-social-media

Which Types of Product Offers Will Consumers Share on Social Media?

source: http://www.marketingcharts.com/online/which-types-of-product-offers-will-consumers-share-on-social-media-47104/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. › Continue reading

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Friday, October 10th, 2014 news No Comments

drag2share: Strong Performance And Soaring Prices Explain The Explosion In Spending On Social Media Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/3s-O-IZN8Rg/social-media-advertising-spending-explodes-2014-10

SocialMediaAdvertisingRevenueGrowth

The social media ad industry is having a record year, with spending on social ads that appear on mobile devices exploding over 70% in annual terms, according to BI Intelligence estimates

What’s behind this surge? The story comes down to two factors, prices (which are tripling) and performance. 

Consider: 

Our new data finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. The report gives a five-year CAGR for the industry. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, October 7th, 2014 news No Comments

How Consumers Form Their Impressions of Companies

source: http://www.marketingcharts.com/traditional/how-consumers-form-their-impressions-of-companies-46426/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

SNCR-How-Consumers-For-Impressions-Companies-Sept2014The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question. › Continue reading

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Thursday, October 2nd, 2014 news No Comments

When Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Millennials-Content-Sharing-by-Time-of-Day-Sept2014

Indeed, Millennials in general tend to experience 2 peaks in sharing activity – one in the early afternoon, and one around primetime. For those with kids, however, the 11AM-3PM range has by far the highest concentration of sharing activity.

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Monday, September 29th, 2014 news No Comments

What Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ShareThis-Millennials-Content-Sharing-by-Category-Channel-Sept2014Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks – and the time of day in which most of their sharing occurs. › Continue reading

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Monday, September 29th, 2014 news No Comments

drag2share: THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending

source: http://feedproxy.google.com/~r/businessinsider/~3/pcDQabp4RiY/social-media-advertising-industry-growth-2014-9

FORECAST SocialMediaAdvertisingSpendShareByDevice

A convergence of three high-tech trends — precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps — means social media is becoming one of the major ad platforms of the future. 

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads and search ads. 

In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers for this fast-growing ad industry and explores the drivers of social ad adoption.

Access The Full Report And Downloads By Signing Up For A Free Trial »

Here are some of the key takeaways:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, September 29th, 2014 news No Comments

Small Businesses Spend More on Social Than Any Other Media | Digital – Advertising Age

source: http://adage.com/article/digital/small-businesses-spend-social-media/294988/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage&ttl=1411588320

Strategies and Solutions from Real ! Marketer s’ Case Studies.Featuring case studies from Bank of America, Volkswagen, Express, Neutrogena, and more.

Learn more

Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.

The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.

Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.

“Social has been on a tear for about five years now, and it has gotten to the point where it is now the most-used category in terms of reach, and it also now commands the largest share of budget of all categories,” said Steve Marshall, director of research at BIA/Kelsey. “Social is No. 1 in both reach and spend — that is a first.”

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Wednesday, September 17th, 2014 news No Comments

Services Most In Demand From Local SEOs

source: http://www.marketingcharts.com/online/services-most-in-demand-from-local-seos-45905/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

BrightLocal-Local-SEOs-Most-In-Demand-Services-Sept2014Source: BrightLocal

    Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the next-most in demand, per the survey, with citation building taking a step up from last year’s results. Separately, 39% of respondents believe that social media is a very powerful marketing channel ! for loca l businesses and 49% believe it works for some. Those figures compare with 25% and 57%, respectively, last year.

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    Saturday, September 13th, 2014 news No Comments

    Retailers Say Customer Retention Will be Key Revenue Growth Driver

    source: http://www.marketingcharts.com/traditional/retailers-say-customer-retention-will-be-key-revenue-growth-driver-45664/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    KPMG-Most-Significant-Retail-Revenue-Drivers-Sept2014While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [pdf] believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years. That reflects waning customer loyalty in the retail sector, and is likely a driver of retailers’ increased customer-centric focus. › Continue reading

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    Tuesday, September 9th, 2014 news No Comments

    What Would Prompt Consumers to Engage More in Social Commerce?

    source: http://www.marketingcharts.com/online/social-commerce-enablers-45723/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    DigitasLBi-Social-Commerce-Enablers-Sept2014Source: DigitasLBi / Harris Interactive

      Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.

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      Tuesday, September 9th, 2014 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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