marketing
OMMA Social 2013 Panel on Social Media ROI
MODERATOR
Dr. Augustine Fou, Digital Consigliere, Marketing Science Consulting Group, Inc. @acfou
PANELISTS
Ben Arnon, Head of Global Brand Partnerships, Wildfire a division of Google @benarnon
Thomas C. Kwon, CEO, DotBox
Trish Nettleship, Director, Social Media & Influence, UCB @trishnet
Thomas Panchak, Sr. Director/Digital Marketing, LifeScan division of Johnson & Johnson/Diabetes Care Franchise
Flash Sale Sites Have A Social Media Problem
Source: http://www.businessinsider.com/flash-sale-sites-are-losing-customers-2013-5
Flash sale sites are reaching the end of their growth trajectory, and might start consolidating soon.
Many analysts have blamed the problem on an inability to get designer labels.
But a recent study shows that various customer service issues could be responsible for the decline of sites like Fab, HauteLook, ideeli, and RueLaLa.
About 44% of social network commentary related to flash sale sites is negative, according to the study by Dotcom Distribution.
Consumers’ biggest complaints are related to shipping, log-in, marketing, and customer service.
According to the survey, BeyondTheRack, HauteLook, and ZuLily had the worst consumer feedback for shipping issues.
Fab’s site forces users to log in, which infuriated many customers.
Customers also expressed frustrations with “misleading” email marketing, according to the study.
One woman wrote that she was frustrated with TheFoundary.com because it sent out an email advertising free shipping when in reality the promotion only applied to purchases greater than $75.
These problems hurt the sites two-fold, according to the study: Customer service complaints on Facebook and other social media sites drive away both existing customers and potential new ones.
Flash sale sites can solve their social problem by responding to customer complaints regularly, and advertising promotions accurately, according to Dot! com Dist ribution.
The sites represent a $2 billion business, according to Reuters.
But to keep customers and attract new ones, flash sale sites are going to have to focus on the customer experience.
Reduce Waste in Advertising and Marketing
drag2share: Google+ An Overlooked Marketing Goldmine
source: http://feedproxy.google.com/~r/businessinsider/~3/iaAP5jTOm8s/facebook-partners-with-rovi-2013-4
Despite being the most popular search engine in the world, many businesses are still not utilizing Google or its properties efficiently. Google Plus —
2 in 3 Global Execs Say Use of Social Tech Increases Marketing Effectiveness
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011, per results [pdf] from a new McKinsey survey. Of those, 9 in 10 reported some measurable business benefit with employees, customers, and business partners. 65% said their use of social tech increases marketing [...]
The Marketing Continuum from Traditional to Digital
All tactics have their place:
- traditional advertising is great at awareness
- digital and “second screen” are great in the middle of the “purchase funnel” during consideration
- mobile and “the third screen” are great in the bottom part of the funnel for loaylty and advocacy
all tactics have their place from traditional to digital along continuum
drag2share: These Victoria’s Secret Panties Have Parents Freaking Out
source: http://feedproxy.google.com/~r/businessinsider/~3/-c_YUQurgKU/victorias-secret-teen-panties-2013-3
These Victoria’s Secret Panties Have Parents Freaking Out
Mar 26, 2013
Parents protesting the Victoria’s Secret‘s Pink line and its marketing toward teens have taken over the internet.
While most of Pink’s merchandise includes sweatpants, t-shirts, and hoodies, one item of clothing in particular has parents incensed.
T-Mobile details its no-contract Simple Choice plans: starting at $50/month for unlimited talk, text and 500MB unthrottled data
Source: http://www.engadget.com/2013/03/26/t-mobile-details-its-no-contract-simple-choice-plans-starting-a/
T-Mobile already let its new “UnCarrier” plans loose on its website without much fanfare this past weekend, but it’s now finally talking a bit more about them at its big launch event in NYC. Dubbed Simple Choice, the new plans all of course do away with the traditional two-year contracts, and they all start with both unlimited talk and text. The differences come with the data options: the basic $50 a month plan will get you 500MB of high-speed data with rates throttled down to 2G speeds after you hit that limit. Heavier data users can opt for 2GB of unthrottled data for an extra $10 per month, while fully unlimited 4G data will set you back an extra $20 a month (or $70 total). A second line will run another $30 on top of that, with each additional line costing $10 apiece. Not surprisingly, the carrier is also making a big marketing push to promote its new approach. You see its first commercial after the break, and find a full breakdown of the plans at the source link below.
Source: T-Mobile
Google Served 2B Video Ads in Feb 2013 Facebook Serves 120B Display Ads Per Month
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
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