mashable

drag2share: The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]

source: http://feedproxy.google.com/~r/businessinsider/~3/UxyETk53-YQ/chanel-is-the-most-pinned-brand-on-pinterest-2013-5

The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]

May 22, 2013

Chanel woman girl eye watchGood morning, AdLand. Here’s what you need to know today:

Chanel is the most pinned brand on Pinterest. It generates 400 pins and more than 3,600 repins per day, Mashable says. The brand does not have an active Pinterest page.


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Wednesday, May 22nd, 2013 news No Comments

Google Served 2B Video Ads in Feb 2013 Facebook Serves 120B Display Ads Per Month

Google Served 2.2B video ads in February 2013.
comScore-top-10-video-ad-properties-in-feb-mar2013
Facebook serves an estimated 114B display ad impressions per month
The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in the fourth quarter of 2010 and 15.6% in Q1 2010. At the current pace, Facebook will easily surpass 1 trillion impressions for the year.The total number of U.S. impressions was 1.1 trillion for the first quarter. Facebook’s closest competitor is Yahoo’s network of sites, which claimed 10.1% of the market.

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Friday, March 15th, 2013 news No Comments

drag2share: The Global Movement For Cheaper Smartphones Gathers Force

source: http://feedproxy.google.com/~r/businessinsider/~3/WMs8-gfln7M/the-movement-for-cheaper-smartphones-2013-2

How We Use Our Mobile Phones (Nielsen via Mashable)
In a new report entitled The Mobile Consumer: A Global Snapshot, Nielsen looks at consumer behavior, device preference and usage in 10 different countries. Here are the devices we use:

nielsen types of smartphone devices

Here are the types of apps we use:

nielsen types of apps


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Tuesday, February 26th, 2013 news No Comments

Facebook Testing Comments on Comments on Comments (Oh My God My Head)

Source: http://gizmodo.com/5959323/facebook-testing-comments-on-comments-on-comments-oh-my-god-my-head

Facebook Testing Comments on Comments on Comments (Oh My God My Head)The top secret labs at Facebook are in overtime right now: another experimental FB feature has been spotted in the wild. Soon we might be commenting on comments.

As it stands now, the best way to talk to someone else within a status comment thread (mouthful!) is to tag them in your reply. But according to Facebook, which confirmed the new feature to Mashable, we might soon be able to reply directly underneath someone, old-school blog style. This will make it a lot easier to see who’s talking to whom, but could also twist our Facebook statuses into complicated message boards instead of just… statuses. How deep will the comment comments go? It also opens a conceptual future for Liking a Like, which would in turn open a wormhole into hell. [Mashable]

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Friday, November 9th, 2012 news No Comments

Source: http://gizmodo.com/5948408/the-iphone-5-really-costs-1800

The iPhone 5 Really Costs You $1800Though you may think the iPhone 5 only costs $200, you’re forgetting about the contract that’s tied to it. Yep, that fatty two-year, soul-selling new contract you get when you buy a new iPhone. That’s the real cost of the iPhone 5 and it can get quite expensive.

And to be completely fair, $1800 is actually a low-end estimate. That just so happens to include the cheapest plan on AT&T, which gives you no free text messages and a laughable amount of data. If we’re being honest, you’re going to need a lot more. Anywhere from $200 more if you’re on AT&T to a couple thousand dollars more if you’re on Verizon. Over the lifetime of the iPhone 5’s contract, you’ll spend anywhere from $1800 to $4800. That’s a good chunk of change.

Marketing firm Avalaunch put together all the data and made the snazzy infographic below. It’s a pretty solid estimate of how much the iPhone 5 will cost you over two years (to be fair, most smartphones cost around this price too).

The iPhone 5 Really Costs You $1800

[Avalaunch via Mashable]

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Wednesday, October 3rd, 2012 Uncategorized No Comments

Surprise! Study finds internet worth a lot of money, is responsible for 4.7 percent of US economy

Source: http://www.engadget.com/2012/03/20/internet-responsible-4-7-percent-US-economy/

Image

Ever wondered how much the interwebs contribute to the Uncle Sam’s bottom line? Thanks to the Boston Consulting Group, now you don’t have to. It’s estimated the net contributes a cool $684 billion is to the US gross domestic product. That’s roughly 4.7 percent of US GDP, the same tranche as its effect on Japan’s economy, but less than the 5.5, 7.3 and 8.3 percent clocked in by China, South Korea and the United Kingdom, respectively. And per the report, the internet is just getting started, with future growth expected to hit eight percent on average by 2016 for developed countries, and well north of 20 percent in booming economies like those of Argentina and India. Hit the source for the full report.

Surprise! Study finds internet worth a lot of money, is responsible for 4.7 percent of US economy originally appeared on Engadget on Tue, 20 Mar 2012 19:41:00 EDT. Please see our terms for use of feeds.

Permalink Mashable

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Wednesday, March 21st, 2012 news No Comments

When NOT to use Groupon (as an advertiser)

UPDATE: Groupon/Gap ended up selling over 440,000 “$50 for $25 Groupons” by the end of the day. That’s $22 million of merchandise that consumers bought for $11 million. From this net, Gap would split some portion to Groupon, which means Gap “took home” something south of $11 million (could be as little as $5.5 million if Groupon’s typical 50/50 split held true). So the bottom line is both Gap and Groupon got huge publicity from the promotion and they got sales — indeed “cash in hand” — but if these sales were breakeven or negative in profitability, would Gap have been better off NOT running the promo? Even if these sales got people into the stores that would not have normally gone to the stores, Gap just bought the traffic by paying off customers; will they ever come back and spend any more?

Groupon is great … and a great success story.  But there are certain times when an advertiser should NOT use Groupon — unless they are in the business of losing money. One such example below…   as of 4:15 pm on the day of the deal 10,648 Groupons purchased (NY stats) — which translates into $266k lost revenue (multiplied by the $25 they gave away free).

Then again, this is still way cheaper (less money lost) than the millions wasted on TV ads — so I’ll take my statement back IF the advertising manager at GAP took dollars out of TV budget to spend on this.

P.S.  no, the free publicity they are getting from this is NOT worth it because the more publicity they get, the more money they lose.

P.P.S.  no, “breakage” (people forgetting to use the groupon they paid for) is NOT a business model

P.P.S.  no, the “halo” effect (that people may end up buying more) is unpredictable and may be better for some products and brands and worse for others


http://mashable.com/2010/08/19/gap-groupon/

http://www.zdnet.com/blog/btl/groupons-11-million-gap-day-a-business-winner-or-loser/38259

http://inventorspot.com/articles/social_media_coupons_cautionary_tale_be_careful_what_you_wish#comment-30256

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Thursday, August 19th, 2010 news 7 Comments

Stop paying Kim Kardashian $10,000 per tweet – She’s NOT Influential if no one re-tweets

Source:  AdAge.com

Yahoo Scientist Questions ROI of Kardashian’s Sponsored TweetsDuncan Watts Explains His Model for Predicting Value of Influencers on Twitter

Ad Age Digital Conference

NEW YORK (AdAge.com) — Stop paying Kim Kardashian $10,000 per tweet. That’s the recommendation based on the work of Yahoo’s principal research scientist Duncan Watts, who presented his findings at Advertising Age’s DigitalConference.

“If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”

But in looking at influencers, Mr. Watts found that it’s incredibly hard to predict who will be a major factor on Twitter, a conclusion that runs counter to the prevailing wisdom of social epidemics popularized by the book “The Tipping Point.” While he acknowledges there are certain personalities such as Kim Kardashian who can potentially trigger a larger cascade of re-tweets given her large amount of “followers” (“Tipping Point” enthusiasts call her a connector), close studies of social platforms reveal that influence is spread more efficiently and more reliably when done through many-to-many connections, rather than through a few highly connected individuals.

“Most of them will send tweets, and no one else re-tweets,” Mr. Watts said. “A lot of times, not that many people are listening on Twitter.”

More supporting details here: http://www.marketingcharts.com/direct/celeb-twitter-followers-have-low-authority-13297

Celeb Twitter Followers Have Low Authority

While celebrities have high numbers of Twitter followers, those followers usually have minimal reach and influence, according to social media consulting firm Sysomos.

Celebrity Followers Offer More Quantity than Quality
Celebrities seem to have large amounts of followers with low Twitter authority levels (see “About the Data” for more information on how authority levels are determined). Of five celebrities examined, the average follower of President Barack Obama had the highest authority rating on a scale of 0 to 10, 2.4. The most common authority score among Obama’s roughly 4.2 million followers is 1, held by 20%.

sysomos-twitter-celeb-june-2010.jpg

Interestingly, the celebrity whose fans had the second-highest authority score of 2.1, pop singer Lady Gaga, had the second-lowest following of about 4.5 million. The most common authority score of followers of all celebrities except Obama was 0.

Actor Ashton Kutcher had the highest number of followers (about 5.1 million), and the third-highest average authority score (1.8). Pop singer Britney Spears had the lowest average follower authority score (1.3) and second-highest number of followers (about 4.8 million).

Celebrities seem to have large amounts of followers with low Twitter authority levels. This could be because they attract everyone from all walks of life. Some people may only be on Twitter to see what their favorite stars have to tweet about. In addition, most celebrity followers tracked by Sysomos had few followers themselves, pushing down their authority scores.

Social Media Heavyweight Followers Have Most Authority
Social media heavyweights, private citizens who have made a name for themselves on Twitter, had the fewest followers but the highest average authority scores for their followers. Following the pattern seen with celebrity tweeters, the social media heavyweight with the fewest followers, Jason Falls (27,195), had the highest average follower authority score (4.8).

sysomos-twitter-heavyweights-june-2010.jpg

Conversely, the two social media heavyweights with the most followers, Chris Brogan (139,693) and Jeremiah Owyang (64,775), tied for the lowest average follower authority score of 4. The most common authority score for all social media heavyweight followers was either 4 or 5.

Online Media Beats Traditional Media
On the whole, the five news/media sources tracked by Sysomos show more variety among their scores than the celebrities or social media heavyweights. However, online media sources attracted fewer followers with higher average authority scores than traditional media sources.

sysomos-twitter-newsmedia-june-2010.jpg

Online media source Read Write Web, with about 1 million followers, had an average follower authority score of 3, which was also its most common follower authority score (19%). This tied online media source Mashable in average authority score, most common authority score and percentage of followers with the most common authority score. Mashable has more followers with about 2 million.

Online media source Tech Crunch ties traditional media source Time.com with an average follower authority of 2.4 and most common follower authority score of 2, at virtually the same percentage. However, Time.com has significantly more total followers (2.1 million) than Tech Crunch (1.4 million).

Traditional media source New York Times has the highest total number of followers (about 2.5 million) and lowest average authority score (2.2). It also has by far the lowest most common authority score of 0 (22%). Not surprisingly, sources that specialize in social media attract users that are more active on Twitter.

Facebook Fans More Valuable Customers
While there is variation in the value of different types of Twitter followers, on the whole Facebook fans of a brand provide more value as customers than non-fans, according to a new study from digital consulting firm Syncapse Corp.

The average value a Facebook fan provides a brand is $136.38, but it can swing to $270.77 in the best case or go down to $0 in the worst. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity and earned media value.

On average, a Facebook fan participates with a brand 10 times a year and will make one recommendation. Value can differ significantly by individual brand. For example, in the case of Coca- Cola, the best case for fan value reaches $316.78 but is $137.84 for an average fan. In the worse case scenario, a fan is worth $0.

About the Data: Using its social media monitoring and analytics platform, Sysomos looked at the authority rankings of five celebrities, five social media heavyweights and five media organizations. Rankings were based on the kind of Twitter users following these celebrities, social media heavyweights and media organizations. Each Twitter user is assigned an authority ranking between 0 to 10 – with 10 signifying someone with very high reach and influence. This authority ranking is based on the number of followers, following, updates, retweets and several similar measures used by Sysomos.

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Tuesday, May 4th, 2010 analytics 1 Comment

#whentwitterwasdown – Twitter crippled by massive #ddos (distributed denial of service) attack

As many of you may have noticed, Twitter was down for many hours starting Thursday morning August 6 and remained intermittent even when it was brought back up. The theory is that this was caused by a massive DDOS attack on their servers including the services that other web applications depended on — that means that outside services (twitter applications) were also taken down.

For an explanation of denial-of-service attack or distributed-denial-of-service, this is the wikipedia entry. It basically is an attacker using a large number of “zombie” computers to “hit” the victim’s site at the same time, thus overloading it, and causing it to not be able to respond to legitimate traffic.

ddos-diagram

Full Coverage of the Social Media DDoS (Source: Mashable)


Is Cyber Warfare to Blame for Twitter Meltdown?

Denial of Service Attacks Being Investigated by Google, Twitter, Facebook

Facebook Problems Also the Result of DDoS Attack

Twitter Outage Explained: What’s a Distributed Denial of Service Attack (DDoS)?

Twitter Down Due to Denial of Service Attack (DDoS)

Facebook Down. Twitter Down. Social Media Meltdown.

Twitter Down: Twitter Doesn’t Know Why

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Friday, August 7th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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