match

Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent?

source: http://www.marketingcharts.com/wp/television/youth-new-living-arrangements-and-pay-tv-does-behavior-match-intent-36131/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

TDG-Millennials-Pay-TV-After-Moving-Out-Aug2013Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own. Those results were an interesting potential lead indicator of pay-TV penetration trends, particularly given the increasing number of Millennials living at home. Now TDG has released some follow-up data suggesting that these Millennials’ stated intentions may not translate into actual behavior.

The first data set suggested that fully 1 in 4 18-24-year-olds living with their parents were “highly disinclined” to get pay-TV when moving out. But, in its survey of 18-24-year-old broadband users who had moved into a non-college residence, TDG found that only 10.6% said they had never signed up for a cable or satellite service since moving out on their own for the first time.

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Monday, August 26th, 2013 news No Comments

Comcast’s extra ads ruin NFC championship game conclusion in some areas

Source: http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/

It wasn’t just RIM that had designs on the limelight during the football action last night. Comcast commercials appeared over the NFC Championship game last night, thoughtfully playing over the climax of the match ‘twixt the Giants and the 49ers. Frustrated fans who missed out on parts of the fourth quarter and overtime promptly began voicing dissent on the company’s support forums. The Washington Post has a quote from spokesperson Amiee Metrick indicating the problems were due to a possible “equipment failure” at a local Fox affiliate, WTTG, resulting in the ill-timed ads reported in Washington D.C. We’ve heard that of customers receiving a $10 credit and an apology, but it seems unlikely to soothe the brow of those — like the person who recorded video of the incident you can see after the break — thinking of switching to FiOS.

Update: We’ve received a response from Comcast (included after the break), and updated the post to clarify the apparent breakdown was at local Fox affiliate WTTG.

[Thanks, John]

Continue reading Comcast’s extra ads ruin NFC championship game conclusion in some areas

Comcast’s extra ads ruin NFC championship game conclusion in some areas originally appeared on Engadget on Mon, 23 Jan 2012 15:22:00 EDT. P! lease se e our terms for use of feeds.

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Tuesday, January 24th, 2012 news No Comments

Twitter Just Acquired A Huge Anti-Spam Startup

Source: http://www.businessinsider.com/twitter-dasient-2012-1


Dasient

Twitter has acquired security startup Dasient, a company that specializes in fighting spam and malware.

The Dasient team will be plugged into Twitter’s “revenue engineering” group as Twitter monetizes with self-serve ads, reports TechCrunch.

In terms of the size of the team this acquisition was a large one, said TechCrunch’s sources.

It could be a match made in heaven — the most likely scenario seems that Twitter wants to protect its self-serve ad product from being used as a vehicle for spam.

With Dasient being well-versed in anti-spam and anti-malware efforts, it could be just what Twitter needs to maintain the product.

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Tuesday, January 24th, 2012 news No Comments

Hulu’s 2011 Revenue Comes In At $420 Million (NWS, CMCSA, DIS)

Source: http://www.businessinsider.com/hulu-revenue-2012-1


Hulu revenues

Hulu CEO Jason Kilar just revealed some big numbers from 2011 on the company’s blog.

The web video startup generated $420 million in revenue, up 60% from the year prior.

Other key stats from Kilar:

  • Hulu Plus has 1.5 million paying subscribers and is gaining at double the rate it was last year. It reached 1.5 million faster than any other video subscription service.
  • Since 2010, Hulu’s content offering has grown 40% and Hulu Plus’ has grown 105%.
  • Hulu’s business model allows them to compensate content providers 50% more per subscriber in licensing fees than its competitors.
  • The service plans to invest $500 million in content in 2012.

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Thursday, January 12th, 2012 news No Comments

Fading Stars, Hit Driven Stars, Flatliners, Rising Stars

search volume of various movie and television celebrities is driven by movie or television show; some are hit drive, others have sustaining power

Increasing and sustaining search volume – Megan Fox

megan-fox-search-volume

Hit Driven – Emma Watson search volume goes with Harry Potter movie search volume, exactly

emma-watson-harry-potter-search-volume

Spider Man Movie, Kirsten Dunst and Toby Maguire stars – search volume match exactly

kirsten-dunst-toby-maguire-

Fading Stars – Jessica Alba has some search volume spikes around the time when movies come out, but there is an overall decline in baseline search volume over time.

jessica-alba-search-volume


Fading TV Show – in January of 2006 and 07 there was still significant search volume around the star of Fox’s 24. In 2008 and 09 there was not. Kim Bauer (Elisha Cuthbert)

jack-bauer-keifer-sutherland-search-volume

Flatliners – Angelina Jolie and Brad Pitt search volume

brad-pitt-angelina-jolie-search-volume


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Monday, July 6th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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