May

Facebook Just Launched Its Next Billion-Dollar Business (FB)

Source: http://www.businessinsider.com/facebook-paid-app-installs-2012-10

mark zuckerberg

For months, Facebook has been testing a new kind of ad on mobile devices—ads for other apps.

Now it’s officially launched the app-ad program to all developers.

Here’s how it works: Developers place ads on Facebook’s website and its mobile apps. When users install their apps, developers pay a fee.

Because Facebook has a huge audience, and because its fast-growing base of mobile users have already shown they’re willing to download Facebook’s own app, it’s a natural audience for these ads. TinyCo, a mobile games maker, reported having 50 percent higher click-through rates. Companies like Zoosk, the online-dating service, and Fab, the e-commerce site, have also been running ads in tests.

Facebook has been swiftly laying the groundwork for this business, first launching its App Center, a centralized place for promoting apps, in May and rolling it out internationally.

Having proven it can drive traffic to apps through the App Center and through ads placed in Facebook users’ News Feeds, Facebook’s now seeking to make money off of that traffic.

Here’s a bonus: It keeps iPhone and Android developers, who might otherwise favor tools built into Apple and Google’s mobile platforms, loyal to Facebook, s! ince add ing Facebook’s social features to their apps is pretty much a requirement to get distribution—paid or unpaid—on Facebook.

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Wednesday, October 17th, 2012 news No Comments

Five Months Later, GM Still Isn’t Buying Facebook Ads (FB, GM)

Source: http://www.businessinsider.com/general-motors-facebook-ads-carolyn-everson-2012-10

Facebook Carolyn Everson

General Motors dealt a heavy blow to Facebook when it announced it would be pulling the $10 million a year it had been spending on ads with the social network days before Facebook’s IPO.

In July, the companies were talking about a rapprochement.

 It turns out that, five months later, GM still isn’t back on Facebook.

Inside Facebook reports that sales chief Carolyn Everson has reorganized her team around specific sectors, including a dedicated automotive team.

Facebook has also launched an ad exchange, which lets advertisers use third-party data to target users on the site—a feature General Motors wanted back in May.

But those efforts haven’t been enough, according to Inside Facebook:

When a reporter asked about GM pulling its ad spend, Everson confirmed that the auto company is still not advertising on Facebook but the two companies are “working incredibly closely.” She said Facebook has a team in Detroit meeting with GM every week. Until Facebook can deliver results for GM, Everson says, she doesn’t want them to spend money on advertising.

“When they spend, I want them shouting from the mountain tops that we’re their best marketing partners and they can’t live without us.”

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Wednesday, October 10th, 2012 news No Comments

Facebook Just Went Heavy Into E-Commerce (FB)

Source: http://www.businessinsider.com/facebook-just-went-heavy-into-e-commerce-2012-9

Holidays Gifts Wrapping

In May, Facebook spent $80 million on one of its largest acquisitions yet, Karma.

Karma was a gift buying startup that used Facebook to alert you of major upcoming dates in your friends’ lives (birthdays, weddings, graduations, etc).

Today, Facebook’s use for Karma was made clear as it dove head-first into e-commerce with a new feature, “Gifts.”

With Gifts, you can buy a friend everything from a bottle of champagne to a pair of glasses, while Facebook takes a percent of all sales.

It’s available in a few US cities beginning today on Facebook’s website and Android devices; it will roll out on iOS later. Gifts will either be physically sent or come in the form of gift cards to giftees. Some gifts, like Uber rides, can be redeemed instantly on the giftee’s phone.

Gift cards are a $100 billion industry and Facebook knows its up against steep competition from the likes of Amazon and eBay. “Our goal is to make this the best way to send a gift,” Karma’s co-founder Lee Linden tells TechCrunch. And once Facebook has all of our credit card information and addresses, it will be even more powerful. We already login to tons of other sites via Facebook, would it really be such a big stretch to pay on them with Facebook too? It’d be a lot easier than whipping out a credit card every time.

Here’s a picture of what Facebook Gifts look like (click to expand):

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Thursday, September 27th, 2012 news No Comments

Facebook Just Launched ANOTHER New Revenue Stream, Goes After Groupon (FB)

Source: http://www.businessinsider.com/facebook-offers-ads-are-no-longer-free-2012-9

mark zuckerberg, disrupt 2012,

Facebook Inc said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.

Facebook launched Facebook Offers earlier this year, letting retailers and other local merchants send deals to their Facebook fans.

Users claim the offers from their News Feeds and redeem the vouchers at stores to get discounts.

The service has been free, but in coming weeks Facebook will require merchants to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans. The cost will vary based on the size of a company’s Facebook pages.

Since Facebook went public in May, the company has been under pressure from Wall Street to show how it can turn its giant social network into a money machine. Facebook shares have lost about 40 percent of their value since the IPO.

The commerce potential of Facebook, known as f-commerce, has yet to materialize, partly because retailers have been able to feast on a host of free tools on the social network to attract customers.

Tying Facebook Offers to a paid ad service suggests the company is working to change this.

“We think this aligns incentives nicely,” said Gokul Rajaram, director of product management for Facebook’s advertising and Pages businesses. “The best results on Facebook Offers will come from organic distribution plus paid distribution.”

In the past, some Facebook Offers have not been relevant to all users, partly because some people saw deals in their News Feeds from merchants located far away from where they live, Rajaram ad! ded.

“The requirement to pay for related ads will focus merchants on who and where they want the offer to reach,” he said.

Facebook is also expanding Offers to online-only businesses, he added. Before, the service was available only to merchants with physical locations.

Facebook is also adding barcodes for offers, so customers can redeem offers more easily. The barcodes work globally, Rajaram noted.

The executive declined to disclose how many Facebook Offers have been run so far, how many merchants have taken part, or how many deals have been claimed and redeemed by consumers.

However, he said Facebook is “very happy” with the success of its Offers business.

“That’s why we’re expanding and investing more in it,” Rajaram said.

(Reporting by Alistair Barr and Alexei Oreskovic; Editing by Phil Berlowitz)

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Thursday, September 20th, 2012 news No Comments

Google Chrome Now Has A Third Of The Browser Market Worldwide (GOOG)

Source: http://www.businessinsider.com/google-chrome-now-has-a-third-of-the-browser-market-worldwide-2012-8

Google Chrome lead in the browser market continues to grow.

Chrome accounted for 33.8% of the global browser market in July, an increase of more than ten percentage points from the year before, according to the latest data from StatCounter. Internet Explorer, the second most popular browser, had 32% of the market.

Google’s browser first passed Internet Explorer for a full week back in May and then took the top spot for the entire month of June.

While Chrome’s share of the market has been increasing, Internet Explorer and Firefox have been on the decline. Apple’s Safari browser has remained relatively stagnant at about 7% market share.Google Chrome Market Share

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Monday, August 6th, 2012 news No Comments

Knight Capital’s Clients Are Completely Abandoning Them (KCG)

Source: http://www.businessinsider.com/traders-knight-capitals-clients-have-completely-abandoned-them-2012-8

Volatile Trading Nanex

Knight Capital’s clients have completely flown the coop after a software error in the company’s trading software caused the company to stomach $440 million in losses, according to three different traders consulted by Business Insider.

Wall Street institutions large and small no longer feel comfortable using the market making firm to execute their trades in the wake of the snafu, essentially cutting of its business.

An equities trader explained that Knight was the “last place” he would go to execute a trade. Others expressed befuddlement and the firm’s inability to rectify the trading error for a full 45 minutes.

Wall Streeters’ abandonment of the firm bodes ill for the company’s ability to recoup losses. In May, the company had a daily trading volume of about $21 billion.

Shares of Knight Capital Group fell 63 percent during trading yesterday, and many predict the firm will go under without outside aid.

NOW READ: 10 Technical SNAFUS That Have Wreaked Havoc With The Markets >

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Friday, August 3rd, 2012 news No Comments

Android May Have Peaked In The U.S. — It Lost 4% Of Its Market Share Last Quarter (GOOG, AAPL)

Source: http://www.businessinsider.com/android-market-share-in-the-us-2012-7

screen

Google’s Android market share may have peaked in the U.S., according to a Strategy Analytics report via TechCrunch.

Last quarter Android’s U.S. smartphone share was 56.3% of all sales, down from 60.6% a year prior. Meanwhile, the iPhone’s share came in at 33.2%, up from 23.2% the year prior.

This is an impressive gain for Apple, especially considering the company sold fewer iPhones than expected.

When Apple releases the newly redesigned iPhone, we expect it to take even more share.

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Monday, July 30th, 2012 news No Comments

Google Completely Dominates Mobile Search

Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).

Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.

The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.

Mobile Search Market Share

 

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Friday, June 15th, 2012 news No Comments

Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser

Source: http://www.businessinsider.com/google-overtakes-internet-explorer-as-most-popular-browser-2012-5

Eric Schmidt at Chrome intro

After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide.

Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet Explorer’s share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.

Google’s browser had previously topped Explorer for a single day back in March.

Mozilla’s Firefox is the third most popular browser with just more than a 25% of the market.

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Monday, May 21st, 2012 news No Comments

Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser

Source: http://www.businessinsider.com/google-overtakes-internet-explorer-as-most-popular-browser-2012-5

Eric Schmidt at Chrome intro

After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide.

Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet Explorer’s share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.

Google’s browser had previously topped Explorer for a single day back in March.

Mozilla’s Firefox is the third most popular browser with just more than a 25% of the market.

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Monday, May 21st, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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