McDonald

The Closest Starbucks Is Never More Than 170 Miles Away

Source: http://www.businessinsider.com/starbucks-map-2012-10

starbucks map

Astronomer James R.A. Davenport posted this fantastic map on his blog If We Assume.

It shows every company-owned Starbucks in the U.S., which means all the franchised Starbucks locations are not shown. 

Davenport writes that the farthest you can ever get from a corporate Starbucks in the mainland U.S. is 170 miles. That’s a bit more than the 115-mile number posted by McDonald’s, points out Paula Forbes at Eater.

Another great stat from Davenport is the number of people that live quite close to a Starbucks.

He explains:

There are ~311 million people living in the USA, with 82% living in urbanized areas. One might define urbanization in the modern era as the distance to the nearest Starbucks. An “urban” environment would therefore be anyplace within a 20 mile radius. Yes, more than 80% of the USA (that’s 250,000,000 people) live within 20 miles of a Starbucks.

NOW SEE: 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Thursday, October 4th, 2012 news No Comments

Sony patent wants to make advertising more interactive

Source: http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/

Sony patents want to make advertising more interactive

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn’t just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or — more sinisterly — shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone’s guess, but we’re sure you’re smart enough to know they’re just tricks. So who’s up for a McDonald’s then?

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Sony patent wants to make advertising more interactive originally appeared on Engadget on Fri, 24 Aug 2012 13:04:00 EDT. Please see our terms for use of feeds.

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Saturday, August 25th, 2012 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/cijBW_CFp9E/mcdonalds-nickelodeon-and-more-are-collecting-online-data-on-kids-without-permission

Oh Good, a Bunch of Kid-Friendly Sites Are Taking Advantage of MinorsWhile internet seems like an untamed wilderness much of the time, there are actually a surprising number of measures in place to help your wee ones navigate it unharmed. Like, say, systems to keep big bad corporate wolves from gobbling up the personal information of kids under 13.

You know; the ones that McDonald’s, Nickelodeon, General Mills, Subway, and Cartoon Network have been outright ignoring on their kid-friendly online honeypots.

As the NY Times reports, nearly 20 children’s advocacy groups have banded together to accuse the aforementioned toddler tempters of violating the Children’s Online Privacy Protection Act. Specifically, the sites in question encourage minors to share the email addresses of their friends without parental consent. What’s worse is that it’s so clearly an intentional skirting of the law. According to one of the lawyers leading the charge:

“Under the law, they can’t just collect e-mail addresses from kids and send them marketing material directly. So they are embedding messages saying, ‘Play this game and share it with your friends,’ in order to target the friends.”

The technical legal term for this sort of thing is “icky,” so let’s hope this puts an end to it. There are enough predators online as it is without having to worry about HappyMeal.com’s intentions.

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Thursday, August 23rd, 2012 Uncategorized No Comments

A Greek Yogurt Company Is Winning The Ad Olympics Online

Source: http://www.businessinsider.com/addthis-a-greek-yogurt-company-is-winning-the-ad-olympics-online-2012-7

Jennie Finch Chobani

According to social media sharing and measurement company AddThis, the Chobani Champions campaign is currently winning the race online for most effective campaign amongst the official Olympic partners.

Over the course of a three-day period (July 19-July 22) AddThis measured mentions on social networks, articles and Twitter followers and determined the Greek yogurt brand is proving to have the greatest reach.

Chobani’s campaign features noted softball player Jennie Finch.

Rounding out the top five were United Airlines, Visa, Omega, and McDonald’s. According to AddThis—which claims to monitor more than 14 million websites and 1.3 billion users—McDonald’s is doing particularly well on Twitter.

AddThis Olympic Scorecard

Here’s the Chobani spot:

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Tuesday, July 24th, 2012 news No Comments

There’s A Valuable Lesson About Innovation You Can Learn By Flipping Burgers At McDonald’s

Source: http://www.businessinsider.com/what-a-campbells-soup-exec-learned-from-working-at-mcdonalds-2012-7

McDonalds Workers

Lydia Dishman at Fast Company interviewed Darren Serrao, VP of beverages and breakthrough innovation at Campbell’s Soup, and he revealed an interesting thing he learned on the job well before he was a big-time executive.

He was a teenager flipping burgers at McDonald’s. There, he learned about the value of a process-driven company.

Serrao says he learned the value of a “disciplined, repeatable process” thanks to McDonald’s “operations machine” which is timed down to the second.

Everything in a McDonald’s is a set process. All the tasks behind the counter are logically related, so you as long as everyone does their specific jobs, things get done efficiently. That’s what allows McDonald’s to get the food to its customers so quickly.

And all of this can be applied to innovation. Under CEO Denise Morrison, Serrao has independent innovation teams working on projects for Campbell’s. The structure lets them move more quickly.

“From an innovation standpoint it’s highly relevant, because you are able to move through the process time and again no matter who you are working with,” he told Fast Company.

NOW SEE: 27 Brilliant Insights About Creativity >

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Wednesday, July 11th, 2012 news No Comments

US Burger Market Share (2006 vs. 2011)

Source: http://www.businessinsider.com/chart-us-burger-market-shares-2006-vs-2011-2012-7

From Morgan Stanley, a chart of the US burger market share.

What’s remarkable is that McDonald’s is actually expanding market share. They took share from every other major chain over the last 5 years.

Note that the chart is a little unusual, as 2011 is to the left of 2006, etc.

image

 

SEE ALSO: 19 facts about McDonald’s that will blow your mind >

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Sunday, July 1st, 2012 Uncategorized No Comments

People Are Relentlessly Mocking Shell Over Greenpeace’s Social Media Take Down*

Source: http://www.businessinsider.com/people-are-relentlessly-mocking-shell-over-this-massive-social-media-fail-2012-6

shell crowd source fail

UPDATE: Greenpeace did such a good job with this social media campaign—prompting people to create their own memes about Shell drilling in the Arctic—that they had us fooled. If it’s any consolation, at least we weren’t the only advertising site to be tricked.

Check out the hilarious memes users have made mocking shells new campaign.

Here are the memes>

ORIGINAL POST: In one of the worst examples of marketer-prompted crowdsourcing gone wrong, Shell has asked the people of the internet to create their own meme about the oil company (featuring cute, soon-to-be-endangered or extinct animals of the Arctic).

Obama recently “granted Shell unrivaled access to drill the vast snowy wastes of the North” (yes, it really says that) and the oil company is super “pumped” to have people express how excited they are about the project to, you know, “free much-needed Arctic resources.”

 In perhaps the most predictable move of all time, thousands of people have created “ads” (featuring Shell’s “Let’s Go” slogan) that tear the company to shreds over its impact on global warming and wildlife. It ranges from absolutely hilarious to completely nasty. Virtually no one took Shell’s lead in creating heartwarming, “thanks for saving the day!” copy.

“But why?” some naive Shell social media manager is surely asking as he packs up his desk. Well, wanna know the kind of people who love snarky memes? The kind of people who don’t love Shell. Shell, meet the internet.

Remember the time McDonald’s had the horrible idea to have people tweet their experiences at McDonald’s under the #McDStories hashtag only to be inundated with graphic tales of food poisoning or how the stench of Type 2 Diabetes wafts through the restaurant? This is debatably worse.

We would have asked Shell to comment, but it hadn’t set up the voicemail of its media contact number at the time of publication. Oy.

See the rest of the story at Business Insider

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Saturday, June 23rd, 2012 news No Comments

How Burger King Went From McDonald’s Greatest Rival To Total Train Wreck

Source: http://www.businessinsider.com/how-burger-king-went-from-mcdonalds-greatest-rival-to-total-train-wreck-2012-4

burger king

After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.

The chain has struggled with a decline in sales since 2008. It lost its No. 2 spot to Wendy’s in March.

The new branding is supposed to be a fresh start. But just as things were looking up, a spot featuring Mary J. Blige outraged consumers with its racial stereotypes.

Most brands can move past controversies like this with a heartfelt apology and a donation to charity. For Burger King, however, this is just the latest is a string of marketing blunders it’s committed over the past four years. Coupled with the recession and the growing success of McDonald’s and Wendy’s, Burger King couldn’t be in more trouble.

2003: Burger King gets new management and reactivates “The King.”

Things had been bad at Burger King for a long time: through the late 1990’s, revenues were declining, market share was down, and the company was tied with Wendy’s for the No. 2 fast-feeder spot. So when then-owner Diageo sold Burger King in 2002 to TPG Capital for $1.5 billion, the company looked at the deal as a clean slate.

In 2003, Burger King’s then-chief marketer Russ Klein hired Crispin Porter + Bogusky as the chain’s ad agency. CP+B, under charismatic chief creative Alex Bogusky, was the hottest, hippest ad agency in the U.S. The stage was set for a comeback.

One of CP+B’s first major decisions to was to resurrect “The King,” a brand icon the company had ditched in the 1980s.

The decision would prove fateful.

2008: Burger King started selling absurdly expensive burgers.

In the U.K., a Burger King started selling a gourmet burger for $190.

“The idea is to change perceptions by pushing the envelope to raise awareness of our ambitions,” Mark Dowding, Burger King’s head of product and innovation for Europe, the Middle East and Africa, told Ad Age. “We have emphasized the quality to create noise and interest in the market.”

The recession was in full swing and the PR stunt made BK look out of touch.

The brand hit its peak between 2004 and 2007 with campaigns like “Subservient Chicken” and “Whopper Freakout”

CP+B revived the brand by bringing back the company’s mascot, “The King,” and reverting to the tried-and-true slogan “Have it your way.”

As an extension of that slogan, the agency created “Subservient Chicken,” a website where consumers could type commands and watch a giant chicken act them out. The website had 20 million hits in the first week.

The “Whopper Freakout” campaign saw Burger King employees telling customers the famous sandwich had been discontinued and recording their reactions. The campaign resulted in double-digit increases in quarterly sales that year.

See the rest of the story at Business Insider

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Sunday, April 15th, 2012 news No Comments

RIM’s Twitter Campaign Goes Horribly Wrong #BeBold

Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1


RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

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Tuesday, January 31st, 2012 news No Comments

This ‘SHCOOL X-ING’ Sign Has Been Posted Outside A New York School For Months

Source: http://www.businessinsider.com/this-shcool-x-ing-sign-has-been-posted-outside-a-new-york-school-for-months-2012-1


School Crossing

There are many signs that America’s schools are crappy — and now, thanks to a spelling gaffe outside a Lower East Side high school, we are seeing that trend physically manifest itself on the sidewalks of New York City.

Yesterday, The Lo-Down’s Erin Rodriguez spotted a crossing sign outside Marta Valle High School incorrectly spelled “SHCOOL X-NG.”

Jennifer Bain and Jeane Macintosh of The New York Post picked up the story about the embarrassing spelling error, which has apparently gone unnoticed by school officials for months. 

The Post says Marte Valle officials could not be reached, but a spokesman from the Department of Transportation told the publication that the error was made by a utility provider—not the city—after construction was done on the street over the summer.  

The DOT says it is now working on correcting the mistake. 

Don’t miss: What’s Wrong With Education In America?

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Tuesday, January 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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