McKinsey

Most Important Factor for Digital Outcomes? Senior Management Buy-In

source: http://www.marketingcharts.com/wp/interactive/most-important-factor-for-digital-outcomes-senior-management-buy-in-36412/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Considering that respondents separately indicated that CEOs are taking a more active role in new digital initiatives, that’s a positive sign for future efforts.

After senior management buy-in (32%), the most commonly-cited factors of success also were managerial: internal leadership (30%); alignment between organizational structure and initiative’s goals (21%); and good management of and sufficient organizational support for the initiative (also 21%).

By contrast, the leading factors of failure (after senior management buy-in – 23%) were the lack of technology infrastructure and IT systems (22%) and quality data (21%), although the absence of internal leadership also ranked relatively highly (17%). Those results imply that not only is senior management buy-in necessary to avoid failure, but so is cooperation with the IT department. But, a recent study from Accenture suggest that such collaboration is fraught with obstacles, with 44% of CMOs surveyed saying there is no need for alignment with the CIO, indicating that there’s more work to be done on this end.

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Friday, September 6th, 2013 news No Comments

drag2share: America’s Talent Gap Could Cost $1.7 Trillion A Year By 2030

source: http://feedproxy.google.com/~r/businessinsider/~3/MRkMwIxalPg/mckinsey-report-on-american-talent-2013-7

mckinsey education chartFixing America’s ailing education system could boost GDP by $1.7 trillion a year by 2030, according to McKinsey’s “Game Changers: Five Opportunities Five Opportunities For US Growth And Renewal.”


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, July 19th, 2013 news No Comments

drag2share: Negative Buzz On Social Media Can Cause Sales To Plummet

source: http://feedproxy.google.com/~r/businessinsider/~3/HrA-7wV6Cpk/negative-social-media-sentiment-hurts-sales-2013-6

McKinsey: Negative Social Media Buzz Can Affect Sales (AdAge)
The consulting firm McKinsey & Co. discovered that bad buzz for an unnamed telecom client hurt sales by 8%. Initially the firm couldn’t find any correlation between social media buzz and sales when analyzing overall data changes, or by applying an algorithm to define sentiment. However, when the firm “hand tabulated” sentiment in social media comments — in other words, once humans read through social media comments — the insights surfaced


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, June 12th, 2013 news No Comments

2 in 3 Global Execs Say Use of Social Tech Increases Marketing Effectiveness

Source: http://www.marketingcharts.com/wp/interactive/2-in-3-global-execs-say-use-of-social-tech-increases-marketing-effectiveness-28165/

83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011, per results [pdf] from a new McKinsey survey. Of those, 9 in 10 reported some measurable business benefit with employees, customers, and business partners. 65% said their use of social tech increases marketing […]

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Friday, March 29th, 2013 news No Comments

It’s Incredible How Much Reputation Matters For Brands

Source: http://www.businessinsider.com/its-incredible-how-much-reputation-matters-for-brands-2012-12

In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.

This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation: 

McKinsey

Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:

McKinsey reputation

One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.

That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:

Social trust

NOW READ: McK insey Predicts The War For Talent Will Go Nuts By 2020

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Monday, December 17th, 2012 news No Comments

online reputation management – augustine fou

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Digital Strategist - Augustine Fou

Digital Strategist

online reputation management for brands — see “digital footprint score

augustine fou social media strategist

Social Media Strategist

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Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant

Not only did the shift towards digital communication cause a continuing decline in revenues, the lack of innovation caused the U.S. Postal Service to fall far behind able competitors like FedEx, UPS, etc. (lowering prices is not innovation; and delivering 3 days a week is not innovation either.) We are at a point now where if the USPS disappeared, consumers will shift their remaining habits towards digital and existing delivery competitors will (gladly) absorb the incremental business (because they already work the routes anyway, and can even lower prices due to extra volume).

Source: http://bit.ly/9RHDtQ (BusinessWeek)

March 4 (Bloomberg) — The U.S. Postal Service, facing a $238 billion budget deficit by 2020, should consider cutting delivery to as few as three days a week as the agency attempts to pare costs, a consulting firm said.

Those cuts are among changes McKinsey & Co. presented in a report this week at a postal conference in Washington. Options also included expanding business lines and restructuring retiree health benefits.

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Friday, March 5th, 2010 digital No Comments

brands are no longer what advertisers say they are

brands are now what consumers say they are and what they tell their friends

•78.2% of Germans are irritated by advertising, only 24% actually still watches it (GfK Marktforschung)

•54% of US consumers avoids products & services which “overwhelm” with advertising (Yankelovich Partners)

•85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while the rest do housework, eat, chat or use the bathroom. (McKinsey & Co.)

• 91% of consumers are likely to buy on reccomendation (source: http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm

Creating Buzz – Kameran Ahari Napa Consulting Group)

• Most influential information sources in purchasing electronic goods:WOM from friends & family 33%, newspaper coupons 25% magazines 4%, TV 4%, radio 3% (Source: CMO Council’s Retail Fluency Report, 2005)

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Friday, July 31st, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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