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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

How Much Physical Space Does the Internet Take Up?

Source: http://gizmodo.com/5965798/how-much-physical-space-does-the-internet-take-up

How Much Physical Space Does the Internet Take Up?The internet is one of the most ethereal concepts in tech: it’s nowhere and everywhere, all at once. But if you could measure the thing, how much physical space would it take up?

Fortunately Randall Munroe of XKCD fame has answered the question in a fun way over on his What If? site. He explains:

There are a lot of ways to estimate the amount of information stored on the internet, but we can put an interesting upper bound on the number just by looking at how much storage space we (as a species) have purchased.

The storage industry produces in the neighborhood of 650 million hard drives per year. If most of them are 3.5″ drives, then that’s eight liters (two gallons) of hard drive per second.

This means the last few years of hard drive production-which, thanks to increasing size, represent a large chunk of global storage capacity-would just about fill an oil tanker. So, by that measure, the internet is smaller than an oil tanker.

In fact, this answer is just a snippet from a series of short “What if?” questions answered in a single post on his site. Go read the rest. [What If?]

Image by nrkbeta under Creative Commons license

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Wednesday, December 5th, 2012 news No Comments

I Really Want a Credit Card with a LCD Screen and Touchscreen Keypad

Source: http://gizmodo.com/5958721/i-really-want-a-credit-card-with-a-lcd-screen-and-touchscreen-keypad

I Really Want a Credit Card with a LCD Screen and Touchscreen KeypadYou can have your black card and your credit card carved out of adamantium (just kidding, I would really like that), the only credit card I want is MasterCard’s Display Card. MasterCard has been testing the card that comes with a LCD and touchscreen keypad, for some time and has now introduced it in Singapore. They say the added tech is for security: users can generate a one-time password as an authentication security measure.

Here’s MasterCard:

At present, banking institutions that necessitate a higher level of security for their online banking services require the use of a separate authentication token or device. The innovative 2-in-1 device, which combines the functionality of a standard payment card with a state-of-the-art security token, currently reflects the customer’s OTP. In future, this card could incorporate additional functionalities and be able to indicate other real time information such as available credit balance, loyalty or reward points, recent transactions, and other interactive information.

I’m in the camp of throwing a LCD screen and touchscreen keypad on as much things as you can. I don’t even really care about the security function, I just like staring at screens. [Mastercard via CNET]

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Wednesday, November 7th, 2012 news No Comments

Social Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last Night

Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10

Taykey, an advertising company that monitors social media volume and tone, passed along some of the most compelling graphs that show just how significantly Mitt Romney trounced Barack Obama in last night’s debate — at least in a social-media context.

The graphs measure volume — or how many tweets are going out about a candidate — and sentiment, which gauges how positive the tweets are. 

Here’s how Obama fared over the course of the evening:

Obama Debate Social Media

Contrast that with what people were saying — and how much people were saying — about Romney:

Romney Debate Social Media

That’s a pretty significant difference, only enunciated more by this chart laying one graph over the other.

Pay attention especially to sentiment, where it’s clear that people weren’t just talking about Romney the whole time — they were also saying better things about him, too:

Romney Obama Debate Social Media

Now see Romney’s whole economic plan >

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Thursday, October 4th, 2012 charts No Comments

WOOHOO! A Giant Magazine Publisher Just Dropped $10 Million On This Startup

Source: http://www.businessinsider.com/unified-advance-publications-funding-2012-6

Advertising Shot 400x218

Unified, whose software is used by brands and ad agencies to buy, manage, and measure how ads perform on social networks, just raised $10 million from Advance Publications, the owner of magazine publisher Condé Nast.

The startup also pulled in another $4 million from Silicon Valley Bank, for a total of $14 million.

CEO Sheldon Owen’s reaction on signing up Advance: “Woohoo!”

“They own an incredible amount of media properties and understand social is the future of advertising,” said Dave Donahue, Unified’s head of communications.

Andrew Siegel, a former Yahoo dealmaker who joined Advance in 2010, is joining Unified’s board.

Unified has been around for a little over a year. Its revenues are already in the double-digit millions, Donahue said. Microsoft, BMW, and GE are among its 200 clients.

The company plans on using the funds to grow sales, ramp up its tech by doubling the engineering team in the next four months, and invest in marketing.

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Thursday, June 7th, 2012 news No Comments

Microsoft sets ‘do not track’ as default on IE10, ruffles feathers

Source: http://www.engadget.com/2012/06/01/do-not-track-is-default-on-ie10/

Microsoft sets 'do not track' as default on IE10, ruffles feathers

Internet Explorer 10 on Windows 8 won’t be the first major browser to pack a “do not track” component, but it’ll be the first to have it switched on by default. Though Microsoft doesn’t yet support the feature on its own websites, it plans to help hammer out the protocols by cooperating with industry, government and standards organizations in the months ahead. With Twitter’s support for the measure, the crew in Redmond isn’t the only one kicking the privacy ball forward. The Digital Advertising Alliance, however, isn’t pleased with the development, in no small part because it struck a deal with the White House to honor “do not track” so long as it’s not a default setting. Despite the move, Microsoft said it hopes users will choose to share their data with advertisers to receive more relevant advertising. Hit the more coverage links for added details on Microsoft’s feather ruffling.

[Image credit: Tomas Fano, Flickr]

Microsoft sets ‘do not track’ as default on IE10, ruffles feathers originally appeared on Engadget on Fri, 01 Jun 2012 06:42:00 EDT. Please see our terms for use of feeds.

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Friday, June 1st, 2012 news No Comments

The Scariest Thing About Google’s Earnings (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-cost-per-click-change-2012-4

On Google’s earnings call yesterday, some analysts honed in on a particular trend: declining cost-per-click rates, or CPCs.

Google’s ad revenue is determined largely by two factors: the number of clicks on ads (“paid clicks”) and how much advertisers pay for each click (“CPC”). The first number has been rising fast — it was up 39% in Q1 of 2012, compared with the previous year.

But the second number has started to decline, and was down for the second consecutive quarter (as compared with a year ago).

Google said that the factors driving CPC are very complicated, and include foreign exchange rates, rising mobile usage of Google (where advertisers pay lower prices per click), faster growth in developing countries (where prices are lower), and changes in ad quality all have an effect.

Most analysts seem to agree that CPCs, taken in isolation, are not the best measure of Google’s business. But if you’re looking for a reason why the stock went down today, other than the new class of stock the company announced, this might be it.

chart of the day, google cost-per-click change, april 2012

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Friday, April 13th, 2012 news No Comments

On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee

Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6

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In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.

On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.

Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting. 

As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.

chart of the day, suggested bids to reach facebook users employees of companies, june 2010

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Monday, July 5th, 2010 news 1 Comment

Android Phones Surpass iPhone in Web Traffic

Source: http://lifehacker.com/5525578/android-phones-surpass-iphone-in-web-traffic

Android Phones Surpass iPhone in Web TrafficAccording to data collected by mobile advertising network AdMob, Android phones have surpassed the iPhone in mobile traffic—at least in terms of ads served to the devices, which is a pretty good measure for overall traffic. As mobile browsers account for more and more of our online time, it’ll be interesting to see how the OS distribution works out. [TechCrunch]

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Wednesday, April 28th, 2010 statistics No Comments

Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps

Source: http://www.engadget.com/2010/03/17/google-issues-statement-on-nexus-one-sales-touts-android-market/

Numbers released by Flurry Analytics yesterday suggested that Google’s Nexus One had sold around 135,000 units in 74 days (the same amount of time it took the iPhone to hit a million) — not a staggering number by any measure. Now, we don’t really have any way to assess the accuracy of Flurry’s data, but we spoke with Google’s team about a few things, and here’s what they had to say. For starters, Google wanted to assert the idea that selling lots of a single handset isn’t the company’s primary goal, an idea which makes sense considering how many handsets are currently available with Android. In our conversation, Google actually called out the sales figures for the Droid and seemed eager to make the point that their game is more of a war of attrition fought on a variety of fronts. Read their statement — and lots more — after the break…

Continue reading Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps

Google issues statement on Nexus One sales, touts Android Market’s 30,000 apps originally appeared on Engadget on Wed, 17 Mar 2010 13:39:00 EST. Please see our terms for use of feeds.

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Wednesday, March 17th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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