measures

Agencies Use Content, Case Studies to Generate Leads – eMarketer

source: http://www.emarketer.com/Article/Agencies-Use-Content-Case-Studies-Generate-Leads/1010213

LinkedIn leads as best social network for recruiting new business

For agencies targeting new business opportunities, the best tactics are a mix of traditional and new media—with a heavy emphasis on digital. According to a July 2013 survey of US agency executives from RSW/US, a business development firm, client case studies and content marketing posted on the agency website were the top two promotional tactics used to generate leads, cited by 62.6% of respondents each. The agency blog was also seen as effective, even slightly more so than social media outreach. And half of respondents cited press releases and publicity as a useful means of getting the names of potential new clients.

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

Unsurprisingly, when rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents, followed by a company blog, with a 24.1% share of total responses. Facebook and Twitter were tied for a lesser 13.8% of respondents.

But when ranking networks independently, rather than against each other, based on their effectiveness for driving new business, LinkedIn’s lead substantially diminished. Asked by RSW/US in April 2013 about social platform use vs. effectiveness for generating new business, LinkedIn and Facebook were tied by both measures. Twenty-one percent used each network to get leads, and 19% of users rated each as effective—defined as deserving a seven to 10 on a scale of 10. Twitter also showed a comparable amount of value. Twenty p! ercent used the microblog, and 17% of agency execs considered it effective.

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Friday, September 13th, 2013 news No Comments

White House proposes formation of a cybersecurity insurance market

Source: http://www.engadget.com/2013/08/06/white-house-cybersecurity-insurance-market/

Back in February, President Obama signed an executive order aimed at beefing up cybersecurity measures and established a 240 day deadline for the administration to hammer out the details. Today, the White House took to its blog to put forth a rather loosely defined set of incentives designed to convince private companies to adopt the voluntary aspects of its so-called “Cybersecurity Framework.” At the top of the list is a proposed cybersecurity insurance market, which calls for the adoption of risk-reducing measures and risk-based pricing models. Beyond those broad brushstrokes, the White House has provided few details, stating that specifics would be developed in the coming months. Also included in the incentives are federal grants for companies taking part in the program, preferential treatment for some existing government services, liability limitations and public recognition. Essentially, the blog post acts mainly as a preview for the Voluntary Program set to launch in early 2014. The details are more than a bit fuzzy at the moment, but we’ll keep you updated as we learn more.

 

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Wednesday, August 7th, 2013 news No Comments

drag2share: People Share GEICO’s ‘Hump Day’ Ad 2,500 Times More Wednesdays Than Other Days

source: http://feedproxy.google.com/~r/businessinsider/~3/8Jvwfuxwn3s/people-share-geicos-camel-ad-on-wednesday-2013-7

hump day geico camel

People get into weekly rituals. And it looks like one of those rituals is sharing GEICO’s hilarious “Hump Day” ad (starring an overeager camel) on Wednesdays.

Unruly Media measures not only how much people watch ads, but how much they share ads.

“Hump Day” was released May 22 but is already is the eighth most shared ad of 2013. But an overwhelming number of those shares happen (unsurprisingly) in the middle of the week.

According to Unruly’s figures, the spot is shared 400 times more on Wednesdays than it is on Thursdays, and 2,500 times more than it is on Mondays.

Note the humps below:unruly hump day chart

Numbers were as follows:

  • Monday – 2.6%
  • Tuesday – 3.5%
  • Wednesday – 67.3%
  • Thursday – 16.7%
  • Friday – 4.0%
  • Saturday – 3.1%
  • Sunday – 2.8%

Unruly, which recently released its Q2 social video report, notes that similar sharing trends have occurred in the past.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, July 24th, 2013 news No Comments

drag2share: How Marketers Can Take Advantage Of Facebook’s Graph Search (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/v27sdLqvQ3M/facebooks-graph-search-for-advertisers-2013-5

We asked Simply Measured, a social media analytics company, to walk us through a test case, using its own Facebook page as an example.

Graph Search prioritizes engagement from fans. So you need to identify the posts that get most engagement. This chart looks at the number of posts made on the Page, and the number of audience reactions (“stories”) to them. The more reactions — likes, comments, etc. — the more likely a post is to show up in Graph Search.

“People Talking About This” measures any type of engagement from people who’ve liked your page. “Stories” are any type of post that would show up in a fan’s News Feed where it can be seen by their friends. (Stories need not be reactions to your posts.) The more fans (and friends of fans) who like a page’s content, the higher the ranking on Graph Search, and the easier it is to target your content more effectively.

Demographics give you an idea of who’s reading you. In this case, the marketer should favor content targeted at women in the Northwestern states. Simply Measured is based in Seattle, so this makes sense.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, May 30th, 2013 news No Comments

Android Bounces Back From U.S. Market Share Declines

Source: https://intelligence.businessinsider.com/welcome

Android gained in the U.S. market in March after three months of consecutive declines, increasing its market share slightly to 52%, according to comScore.

That’s still down nearly 2 percentage points from Android’s market share peak in November and is only up 1 percentage point from a year ago.

Rival Apple continues to pick up market share on the back of a strong iPhone 5 release. At the end of March, Apple accounted for 39% of U.S. smartphone users, up from 31% a year ago.

comScore measures market share by installed base, not shipments. It looks at U.S. smartphone subscribers over the age of 13.

Given the healthy growth of the overall smartphone market, however, Android still has 17 million more net users in the U.S. than a year ago. Apple picked up 21 million net users in the same period.

Microsoft‘s Windows Phone 8 operating system has yet to gain traction. Its market share fell slightly to 3% last month, which means it actually shed 200,000 net users in March.

Since its introduction in late October, Windows Phone has only added 400,000 net American users. Nokia is expected to release the Lumia 928 this week in the U.S. market! , which may help Windows Phone a bit, but we don’t see evidence of a turnaround yet.

Meanwhile, the overall U.S. market continues to see robust penetration growth. Smartphone penetration is now 58 percent, a 13 percentage point increase over a year prior, and an acceleration of growth. However, we don’t believe the acceleration is sustainable. Eventually, penetration growth will slow.

It is important to remember that with the rapid emergence of China, the U.S. is no longer as central to the global smartphone market as it previously was.

Click here to view a larger version of this chart.

bii u.s. smartphone market share by platform

Here’s a look at U.S. smartphone penetration growth:

Click here for a larger version of this chart.

U.S. smartphone penetration

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Join the conversation about this story »

    

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Tuesday, May 21st, 2013 news No Comments

Native Ads Seen Outperforming Banner Ads Across Several Measures

IPGSharethrough-Native-and-Banner-Ads-Compared-May2013
A study pitting native ads against banner ads has found the former attracting more attention and generating more lift. The study, conducted by IPG Media Lab and Sharethrough, leveraged both eye tracking technology and surveys to come to its conclusions, using leading brands across travel, CPG and entertainment verticals as test cases. Among the findings, consumers were 25% more likely to see native ads than banner ads (25% vs. 20%), looking at the native ads 52% more frequently (4.1 times per session, compared to 2.7). Notably, consumers looked at native ads at a slightly higher rate than the original editorial content, spending almost the same amount of time doing so.

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Monday, May 6th, 2013 news No Comments

Native Ads Seen Outperforming Banner Ads Across Several Measures

Source: http://www.marketingcharts.com/wp/topics/branding/native-ads-seen-outperforming-banner-ads-across-several-measures-29298/

A study pitting native ads against banner ads has found the former attracting more attention and generating more lift. The study, conducted by IPG Media Lab and Sharethrough, leveraged both eye tracking technology and surveys to come to its conclusions, using leading brands across travel, CPG and entertainment verticals as test cases. Among the findings, […]

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Monday, May 6th, 2013 news No Comments

Barnes & Noble’s Retail Business Might Be Worth ‘Virtually Nothing’ (BKS)

Source: http://www.businessinsider.com/barnes-and-nobles-retail-worth-2013-2

bookstore, shopping, Barnes & Noble

Leonard Riggio, the founder of Barnes & Noble, wants to buy back a slice of the bookseller he founded more than 40 years ago.

But he doesn’t want anything to do with the Nook — just the stores and website.

So, what’s the Barnes & Noble retail arm actually worth?

By some measures, Barnes & Noble’s retail business may be worth “virtually nothing,”

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Monday, February 25th, 2013 news No Comments

IDC and Gartner award smartphone growth prizes to Apple and Google

Source: http://www.engadget.com/2010/05/19/idc-and-gartner-award-smartphone-growth-prizes-to-apple-and-goog/

Get ready to rumble, the latest Gartner and IDC smartphone numbers are out to give us a pretty good idea of how things shape up globally. Remember, IDC measures vendor shipments while Gartner measures actual handset sales to end users. So what does the data tell us? Well, to start with, in terms of smartphone devices, Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 — IDC pegs growth at 56.7% on 54.7 million units for the same period. Both estimates easily outpace the 17% or 21.7% growth in worldwide units of mobile phones moved according to Gartner and IDC, respectively.

IDC’s list of top 5 smartphone device makers (pictured above) has Nokia at the number one spot repeating its 39.3% share as it did in Q1 of 2009 while RIM is down slightly from 20.9% in 2009 to a 19.4% market share in 2010. Apple (up from 10.9% to 16.1%) more than doubled its device shipments in the last year as HTC (up from 4.3% to 4.8%) and Motorola (up from 3.4% to 4.2%) all managed to increase their shares on higher volumes.

Regarding smartphone OS market share, Android’s global numbers echo its success in the US jumping from a 1.6% market share to 9.6% in just one year. Gartner claims that sales of Android-based phones increased 707% year-on-year to displace Windows Mobile in the top 5 for the first time. Apple’s iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 as both RIM (down from 20.1% to 19.4%) and Symbian (down from 48.8% to 44.3%) dropped. See the OS numbers broken down into a no-nonsense table after the break.

Continue reading IDC and Gartner award smartphone growth prizes to Apple and Google

IDC and Gartner award smartphone growth prizes to Apple and Google originally appeared on Engadget on Wed, 19 May 2010 04:44:00 EST. Please see our terms for use of feeds.

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Wednesday, May 19th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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