media advertising

drag2share: Why Social Media Advertising Is Set To Explode

source: http://feedproxy.google.com/~r/businessinsider/~3/18A5frtsVAo/social-media-advertising-set-to-explode-2013-7

u.s. social ad forecast by ad formatIt’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Forecasts call for over $10 billion in annual social media ad spend globally by 2017.

In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Tw! itter, o ffer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.


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Thursday, August 8th, 2013 news No Comments

drag2share: The Facebook Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/OxhbpFjw9nU/facebook-advertising-ecosystem-2013-7

facebook ad revenue

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market! .


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Friday, July 12th, 2013 news No Comments

Social Media Not There Yet As An Advertising Platform For Luxury Goods

Source: https://intelligence.businessinsider.com/welcome

Social media advertising is less effective than traditional media for driving sales of luxury goods and services among wealthier U.S. consumers, according to the Shullman Research Center

Seventy percent of respondents with a household income of $75,000 or greater said they planned to purchase a luxury good or service this year as a result of seeing a social media ad. Magazines had more influence on this income bracket, with 79% of respondents saying print ads would lead them to splurge on a purchase.

But, as income increases, declining proportions of consumers say social media influences will drive their luxury purchases: 40% of consumers with a household income of $250,000, and only 34% of consumers who bring home $500,000 or more. 

The wealthiest consumers say they are most influenced by newspaper and radio ads. 

Why is traditional media more effective than new media? It’s likely due to two related factors:

  1. The highest median income per member of household was among people between the ages of 54 and 64, according to the U.S. Census. But analytics company Pingdom found that people ages 55 to 64 represented just 6% of total social media users in 2012
  2. As such, when brands target young users on social media, they are not necessarily finding the consumers with the deepest pockets, and may be missing opportunities to communicate with relevant older audiences. 

As time goes on, and older and wealthier demographics grow more accustomed to social media, these numbers may shift. For now, social media lags traditional media as a platform for luxury brands.  

Download this chart and data in Excel. 

BII social ad luxury

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Monday, June 24th, 2013 news No Comments

Facebook Ads Still Lag Paid Search In Click-Through Rates

Source: https://intelligence.businessinsider.com/welcome

The telecommunications and publishing industries enjoy the highest average click-through rates on their Facebook ads, according to a new report from Salesforce and Social.com.

Telecom had the best-performing Facebook ads with a CTR  of .92%. Ads from the publishing industry enjoyed a CTR of .8%.

The worst-performing ads came from deals, advertising, gaming, and at the bottom of the heap — dating service ads, which had a .027% CTR. The low numbers are a sign that consumers are leery of these industries, and may consider them spammy.

By comparison, paid search ads average CTRs of 1% to 5% for large consumer brands, according to research conducted by former Omnicom Chief Digital Officer Dr. Augustine Fou in March 2013.

The Salesforce and Social.com report on Facebook ads was based on 1 million ad units and 114 billion impressions shown in 25 countries between Jan. 1 and March 31, 2013.

BII_Social_FB_IndustryCTRS

 

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Wednesday, June 12th, 2013 news No Comments

drag2share: Why Social Media Advertising Is Set To Explode

source: http://feedproxy.google.com/~r/businessinsider/~3/fnHmxxBamJU/social-media-advertising-set-to-explode-2013-5

Why Social Media Advertising Is Set To Explode

May 22, 2013

u.s. social ad forecast by ad formatIt’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

In a new report from BI Intelligence , we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Wednesday, May 22nd, 2013 news No Comments

drag2share: CHART: Here’s How Mobile Social Networks Have Become

source: http://feedproxy.google.com/~r/businessinsider/~3/iU3AfHMz_60/how-mobile-social-networks-have-become-2013-5

CHART: Here’s How Mobile Social Networks Have Become

May 16, 2013

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.

In a new report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this chart that details how mobile social networks have become:

u.s. share of time spent by device

Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50% mobile usage mark


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Thursday, May 16th, 2013 news No Comments

Social Media Ad Buyers Still Skeptical About Effectiveness

Source: http://www.marketingcharts.com/wp/direct/social-media-ad-buyers-still-skeptical-about-effectiveness-26596/

A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that’s a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most […]

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Wednesday, January 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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