media consumption

Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


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Thursday, July 11th, 2013 news No Comments

drag2share: The Social Media Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/22ul3Z8om_Q/state-of-social-media-advertising-2013-7

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.


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Wednesday, July 10th, 2013 news No Comments

drag2share: Smartphones Are Most Frequently Used At Home

source: http://feedproxy.google.com/~r/businessinsider/~3/VWvKefW1BYc/smartphone-usage-stays-close-to-home-2013-6

workersmobiledevices

The prevalence of home usage might be seen as surprising, since cell phones were always seen as an on-the-go device. But it underscores the fact that smartphones have become media consumption devices, as well as communication and work tools.


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Thursday, June 27th, 2013 news No Comments

drag2share: Social Media Advertising The Massive Rise and Why It Will Continue

source: undefined

SOCIAL MEDIA ADVERTISING: Inside The Massive Rise, And Why It Will Continue

May 31, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Friday, May 31st, 2013 news No Comments

drag2share: The State of Social Media Advertising, And Where It’s Headed

source: http://feedproxy.google.com/~r/businessinsider/~3/_DyJ7J5snb8/state-of-social-media-advertising-2013-5

The State of Social Media Advertising, And Where It’s Headed

May 15, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media and where it is heading, offering a comprehensive guide and examination of the advertising ecosystem on! & nbsp;Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Wednesday, May 15th, 2013 news No Comments

How Annual Tablet Sales Will Explode To 450 Million By 2016

Source: http://www.businessinsider.com/bii-report-how-annual-tablet-sales-will-explode-to-450-million-by-2016-2012-11

tablet sales

In the two years since Apple launched the iPad,  the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.

Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries. 

In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts. 

Access the Full Reports By Signing Up For A Free Trial Today >>>

Here are some of the growth drivers:

The report is full of charts and data that can be downloaded and put to use. 

In full, the report:

For full access to our Tablet Market report, sign up for a free trial subscription today.

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Friday, November 2nd, 2012 news No Comments

Mobile Continues To Eat Up Media Consumption Share

Source: https://intelligence.businessinsider.com/welcome

Mobile has tripled its share of U.S. consumer’s media consumption since 2009. According to eMarketer, mobile’s share jumped from four percent in 2009 to 12 percent this year.

Mobile’s gains came at the expense of traditional mediums like TV, radio, and print. Online’s share held steady.

Meanwhile, mobile advertising revenues are only about 1 percent of U.S. ad spend. Many observers take this disparity as evidence that mobile ad revenues are set to skyrocket. However, mobile doesn’t need to gain parity for mobile ads to be a huge opportunity. Furthermore, the time-gap argument glosses over the real challenges: smaller screens, consumers’ resistance to mobile ads, and an incredibly complex ecosystem. 

Mobile Share Of Consumption

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Wednesday, October 24th, 2012 Uncategorized No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/XKH9hGo4bm8/file+sharers-buy-30-percent-more-music-than-non+sharers

File-Sharers Buy 30 Percent More Music Than Non-SharersA massive public policy study has revealed that on average file-sharers buy 30 percent more music than their non-sharing counterparts. That suggests that the record labels’ self-declared enemies are in fact their best customers.

The study, known as the Copy Culture Survey, was carried out by the non-partisan American Assembly, and the results were teased yesterday. It’s based on thousands of in-depth telephone interviews across the US, and it’s probably one of the most thorough reviews of media sharing habits to be undertaken.

The results, which seem to fly in the face of assumed record label wisdom, show that file-sharers buy 30 percent more music than their non-sharing counterparts. Interestingly, it also points out that offline copying is far more prevalent than online music piracy.

However, it’s also worth pointing out that self-confessed P2P file sharers reported having larger music collections. So, it might not be all too surprising that music lovers, with bigger music collections, also buy more music: a taste for media consumption encourages both file sharing and purchasing.

That, along with the news that offline piracy is a bigger concern, is something the record labels need to wrestle with. [American Assembly via Torrent Freak]

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Tuesday, October 16th, 2012 news No Comments

The Evolution Of How We Watch Online Video

Source: http://www.businessinsider.com/chart-of-the-day-mlbtv-subscriber-usage-by-platform-2012-8

It’s the ten-year anniversary of the launch of MLB.TV. The online-video site is produced by MLB Advanced Media, the tech arm of Major League Baseball. MLBAM sells subscriptions to live games of every single baseball team streamed online. As a result, it has a unique look at how people’s media consumption habits are evolving online.

On the occasion of the anniversary, we asked MLBAM for a chart that shows how viewing habits have evolved over the years. Rather than give us years of data, MLBAM gave us this year as compared to last year. And you can see there’s been a major shift in consumption over the last year.

People who watched games only on their desktop have fallen by almost half on a year over year basis. While people who watched games on desktop, smartphone, and connected devices like Xboxs nearly doubled.

The take away to us is that people want to watch video wherever they can on any device that’s available.

chart of the day, mlb.tv subscriber usage by platform, august 2012

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Monday, August 27th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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