media giant

Facebook kills physical Gifts in favor of digital redemption codes

Source: http://www.engadget.com/2013/08/24/facebook-kills-physical-gifts/

Facebook kills physical Gifts in favor of ecodes, pokes sigh in relief

Not even a year after its inception, Facebook is killing physical Gifts. According to TechCrunch, the social media giant is ending its intermediary role for sending teddy bears, wine and chocolate (sounds romantic, no?) from its partners. Instead, it’s focusing on its own gift card, as well as redemption codes for iTunes credits and the like. Why? Well, aside from the cash the company will save, users simply weren’t buying physical Gifts all that much. The new Gift page will begin rolling out to ten percent of the site’s US userbase over the weekend, and the entire stateside population should see it within two weeks. It’s a little less personal, sure, but at least you won’t have to worry about getting your loved ones gift receipts.

 

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Sunday, August 25th, 2013 news No Comments

Why Facebook Has Banned Some People From Seeing The ‘Want’ Button

Source: http://feedproxy.google.com/~r/businessinsider/~3/omBVf-XY-vA/heres-why-facebook-isnt-letting-some-people-see-the-want-button-yet-2012-10

Even though Facebook is actively and openly testing a “Want” button, chances are you won’t be able to see it.

Intrigued since rumors flooded the internet earlier this summer, I wanted to see what the highly anticipated button looked like for myself.

I wanted to “Want” something.

Facebook is currently testing the feature with seven different retailers, so I went to Victoria Secret’s web page to check it out. This is what I found:Facebook want button

Collect? But, I didn’t want to collect, I wanted to want!

Confused, I went to the other six testing retailers (including Pottery Barn, Fab.com, and Michael Kors), but they all would only let me collect, too.

I called a Facebook spokesperson, wondering if it was something I was doing. But when I explained my wantless condition, she said, unsurprised, “Oh, that probably means you’re in the Collect group.”

You see, although everyone’s eyes went to the “Want” button in Facebook’s testing announcement, many overlooked that the social media giant is testing a “Collect” and a “Like” (yes, another “Like,” for products not people) button, too.

Users are pre-selected to only be able to do one action.

“We’re testing to see what does the best,” she said. “Who’s to say what we’re going to do in the future.” Facebook won’t say whether it will launch just one, two, all three … or none.

“As the test progresses you might be able to change, but they act exactly the same. It’s just the actual word is just differ! ent.”

Still determined to see a want button, I forced a healthy chunk of the office to go to the Victoria’s Secret page to see what button popped up. Ten people I approached in a row were also in the “Collect” group, followed by two with “Like.” (Yawn).

It wasn’t until I got to Ashley Lutz, our retail reporter (appropriately enough), that I found someone in the “Want” group.facebook want

So chances are, if you’re desperate to click the “Want” button, you’re going to have to go through a handful of friends before you find it. And enjoy it while you can, because it could easily be scrapped if the other two actions yield a better performance.

Although, the “Collect” button actually appears to offer more features than “Want” or “Like.” Taking a page out of Pinterest’s e-book, you can place the products you’re interested in in different categories like fashion, home, and shoes.

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Sunday, October 14th, 2012 news No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

Please follow Advertising on Twitter and Facebook.

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Thursday, October 4th, 2012 Uncategorized No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

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Thursday, October 4th, 2012 Uncategorized No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

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Thursday, October 4th, 2012 Uncategorized No Comments

Bloomberg Didn’t Sell Enough Terminals So Now Everyone’s Bonuses Are Getting Whacked

Source: http://www.businessinsider.com/bloomberg-didnt-sell-enough-terminals-so-now-everyones-bonuses-are-getting-whacked-2012-1


Bloomberg Terminal

The lower bonus situation on Wall Street isn’t just for the bankers, but for the companies that service the bankers as well.

Since Bloomberg LP failed to meet its quota for selling its famous terminals, everyone at the financial media giant will receive lower bonus payouts, the New York Post reported citing an internal memo.

That means your favorite Bloomberg News reporters and Bloomberg TV anchors will take home a lower paycheck, according to the report.

If you’re not already familiar with the Bloomberg terminal, it’s basically a computer that’s targeted toward financial professionals so they can message other users, obtain real-time market data, news and stock quotes among many other functions.

They’re really awesome.

According to the Post, there are currently 310,000 terminals that are being used worldwide.  However, the company only added 13,672 in 2011, which was short of its internal sales goal of 15,000.

So if they sold 1,328 more they wouldn’t be having this lower payout problem.  Of course, it’s not exactly the best environment out there on Wall Street.

On a side note, revenue at Bloomberg climbed $720 million, or 10.5%, to $7.59 billion, the Post reported.

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Thursday, January 26th, 2012 news No Comments

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