media platform

drag2share: Social Media Demographics: The Surprising Identity Of Each Major Social Network

source: http://feedproxy.google.com/~r/businessinsider/~3/EM4i6JLlHt4/a-primer-on-social-media-demographics-2013-9

BII social income bracketEach social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.

We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.

In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.

Access the Full Report By Signing Up For A Free Trial Today > > !

Here are some of our surprising findings:

  • Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.
  • Instagram: Sixty-eight percent of Instagram’s users are women.
  • Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
  • LinkedIn is international and skews toward male users.
  • Google+ is the most male-oriented of the major social networks. It’s 70% male.
  • Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
  • Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.


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Monday, September 23rd, 2013 news No Comments

drag2share: Facebook’s Audience Is More Global Than Yahoo’s

source: http://feedproxy.google.com/~r/businessinsider/~3/oJoePZtVSnU/facebook-is-more-globalized-than-yahoo-2013-9

Over 85% of Facebook’s monthly active users (MAUs) live outside the U.S.

During the TechCrunch Disrupt conference, CEO Mark Zuckerberg said that Facebook now has 1.15 billion MAUs worldwide. Putting that number together with recent comScore data on the number of U.S.-based Facebook users, we can say that approximately one-seventh of Facebook’s users are logging in from the United States.

That’s a far cry from the days when Facebook was a network solely for American students.

BII facebook US users

Yahoo serves as a useful comparison. One-quarter of Yahoo’s users are located in the U.S. At the same conference, CEO Marissa Mayer said Yahoo now has 800 million MAUs worldwide (an increase of 20% since she took over in July 2012), and that doesn’t include its newly acquired social media platform Tumblr, which had 300 million MAUs in May 2013.

Despite this growth, Yahoo’s ad business is dwarfed by Google’s and it’s also surpassed by the ad revenues at AOL, and Facebook.

Facebook’s global character makes it a prime platform for multi-national brand advertisers. Large brands, such as Coca-Cola, already enjoy incredibly massive followings on their Facebook pages, and paid media buys are a natural step in order to leverage that audience more effectively. This global growth is happening hand-in-hand with Facebook’s mobile growth, and both are signals that the platform isn’t yet close to its peak

Download the charts and data in Excel.

BII yahoo US users


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Friday, September 13th, 2013 news No Comments

15% Of Facebook Users Would Pay A Monthly Fee To See No Ads (FB)

Source: http://www.businessinsider.com/15-of-facebook-users-would-pay-a-monthly-fee-to-see-no-ads-2013-7

facebook money

Facebook’s ad business might be doing well but according to a new poll by Greenlight, the social media platform is missing out on an untapped revenue stream.

Fifteen percent of Facebook users said they would pay a monthly fee to see no ads. And 8% asked even offered to dole out between $5 and $10.

With 1.15 billion active users a month, that’s a pretty big segment.

This survey comes after Twitter co-founder Biz Stone suggested that the competitor launches Facebook Premium, an ad-free network that would charge $10 a month. That would bring in about $1 billion in revenue.

Facebook, however, has consistently assured users that it would never charge for its service.

Furthermore, Facebook’s Q2 2013 earnings exceeded expectations with its mobile ad revenue skyrocketing to $656 million, up from $375 million in Q1. It probably won’t be jeopardizing its ad business any time soon.

 

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Thursday, July 25th, 2013 news No Comments

drag2share: Facebook Remains The Largest Social Media Crowd Draw On iOS, But It May Be Slipping

source: http://feedproxy.google.com/~r/businessinsider/~3/xrORsJ2JT6w/facebook-sees-a-decline-in-ios-users-2013-7

Facebook remains by far the most popular social media platform on Apple’s mobile operating system. But recent data indicates Facebook’s app may be losing some of its grip on iOS users.

In June 2013, 73% of U.S. iOS users opened the Facebook app at least once on their tablets or smartphones. That’s an impressive number, since it means that three-fourths of the iOS population can be counted as Facebook monthly active users.

But that figure was actually a six percentage point decline from July 2012, when 79% of iOS users opened the Facebook app.

The findings were in U.S. data provided by Onavo Insights. Onavo’s data is aggregated from users of its data management apps such as Onavo Count and Onavo Extend, and does not include Android usage.

Also since the data is from users of a single company’s apps, it’s necessary to take it with a grain of salt. (Onavo’s data-conscious iOS customer base may have different habits than the general mobile population.)

However, Onavo does offer a rare glimpse across a large swath of the U.S. iOS user base. The company’s apps have “hundreds of thousands of U.S. users” on iOS, including iPad users, Onavo said.

Meanwhile, some of the smaller social media platforms have been growing or maintaining their penetration into the iOS user base.

  • Twitter has kept its numbers steady, with 25% to 27% of iOS users over the previous 12-month period.
  • Pinterest’s mobile app was opened at least once by 11.4% of U.S. iOS users during June 2013, compared to 7.7% who did so in July 2012.
  • LinkedIn’s mobile app was opened at least once by 9.7% of! U.S. iO S users during June 2013, compared to 5.1% who did so in July 2012. The company launched a redesigned iOS app in April of this year, which could be helping to draw in more iOS users.

As a large, multi-featured social media service, Facebook may be experiencing the first signs of user loss to more focused competitors, such as social photo messaging app, SnapChat.

Download the chart and data in Excel.

BII_Social_iOSPenetration


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Wednesday, July 24th, 2013 news No Comments

Google+ Surpasses Twitter On PCs, But Can It Catch LinkedIn?

Source: https://intelligence.businessinsider.com/welcome

LinkedIn is consolidating its position as the second-largest social media platform among U.S. PC users.

The latest data, from comScore for June 2013, puts the site’s unique monthly visitors at 50.6 million.

In the 12 months to June 2013, this audience grew 28%.

Google+ grew 26.1% in the same period, surpassing Twitter as the third-largest social media platform.

All these numbers are impressive considering that they are desktop-only. It may be that some or all of these networks would be growing even faster once mobile users are accounted for.

But, will Google+ catch LinkedIn on the desktop? Based on its current trajectory, it appears not.

Google+ experienced rapid adoption and growth early in its existence, but it slowed down dramatically in the middle of 2012.

Google+ saw 173% PC-based growth from its July 2011 launch through December 2011, and 61% growth in the first six months of 2012. But then it had only 6% growth in the last six months of 2012, and 7% growth from January 2013 through June 2013

Unless Google+ growth speeds up again, it’s not going to get within reach of LinkedIn.

Download the chart and data in Excel. 

BII social desktop visitors comscore

 

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Monday, July 22nd, 2013 news No Comments

drag2share: Brand Presence: How To Choose The Right Social Media Platform For Your Brand

source: http://feedproxy.google.com/~r/businessinsider/~3/8Y57YRGI7C4/choose-right-social-media-platform-2013-7

top10brands

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social mediaSocial media is one of the largest time buckets on mobile.

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn’t clear-cut.

The first step ! is choos ing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.


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Thursday, July 11th, 2013 news No Comments

drag2share: How To Choose The Right Social Media Platform For Your Brand

source: http://feedproxy.google.com/~r/businessinsider/~3/kwr9_6xKDUo/choose-the-right-social-media-platform-2013-6

whyfollow

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social mediaSocial media is one of the largest time buckets on mobile.

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn’t clear-cut.

The first s! tep is c hoosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.


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Friday, June 28th, 2013 news No Comments

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.

It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.

Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.

See the rest of the story at Business Insider

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Sunday, September 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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