media professionals

Social Media Ad Buyers Still Skeptical About Effectiveness

Source: http://www.marketingcharts.com/wp/direct/social-media-ad-buyers-still-skeptical-about-effectiveness-26596/

A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that’s a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most […]

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Wednesday, January 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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