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drag2share: Pinterest Still Drives Higher Value Orders On E-Commerce Sites Than Other Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/dGOZq-2yUuY/pinterest-drives-higher-order-values-2013-9

We recently looked at how customers referred by social media are making larger purchases, $87 on average or $11 more than a year before. Let’s take a closer look at which social media companies are driving this increase in average order values.

Pinterest drives the largest purchase orders among social media, with an average order value of $93 in the second quarter of this year (6% growth year-over-year), according to Monetate’s most recent quarterly report.

Customers referred by Twitter now average a $90 purchase, a 25% increase year-over-year. (That’s more than the average order value of $86 attributable to Facebook users.)

Still, the biggest spending e-commerce customers are those who were not referred by any channel. They went to the e-commerce site directly. Of course, those “no referrals” may have been influenced by a brand’s Facebook page, an ad they saw alongside Google search results, or some other form of marketing or advertising. One in three global consumers say social media has influenced their purchases, according to Ipsos OTX.

Pinterest doesn’t yet offer any paid advertising opportunities that brands and retailers might use to promote sales and offers, which probably explains Pinterest’s dramatic dip in average order value during the 2012 holiday quarter.

<i! mg src=” http://static2.businessinsider.com/image/523760b86bb3f77a58dca741-620-/bii-social-average-order-value-1.png” border=”0″ alt=”BII social average order value” width=”620″>

Although social media shows promise as an e-commerce referrer, the volume is still not there. Search and email still trump social media when it comes to conversion rates. Leading the charge is AOL Search with a 4% conversion rate.

Download the chart and data in Excel.

BII social companies conversion rates


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Wednesday, September 18th, 2013 news No Comments

drag2share: Why The $130 Billion Deal For Verizon Wireless Is Key To Verizon’s Fight For The Future Of Mobile And Media

source: http://feedproxy.google.com/~r/businessinsider/~3/cORDms6-N3I/verizon-wireless-and-mobiles-future-2013-9

CarrierDataRevenueData revenues: Another way to drive revenue growth is to encourage customers to consume large amounts of wireless data, by playing games and watching videos, and paying for it on their mobile bills. Telecommunications’ future will be won by the company that can foster a new culture of heavy data consumption and build the best 4G infrastructure to support it. It’s an expensive, risky game. Only the largest, most disciplined companies will win it.


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Monday, September 2nd, 2013 news No Comments

drag2share: How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/Ondy6msTAsM/social-media-for-brand-customer-service-2013-8

Customer Service I

Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened recently, instead of improving, as the chart shows. But a few companies are doing great things with social media, and helping to recast their companies as customer-centric organizations.

In several cases, companies facing crises or PR disasters actually came out looking better after using social media to tackle problems head-on.

In a new report from BI Intelligence, Business Insider’s paid research service, we explore how companies are interacting more effectively and serving customers better with a focus on social media, and recreating themselves in the process.

Gain instant access to this report by signing up for a free trial of BI Intelligence >

Here are a few examples of great social media customer focus that has created value for companies across industries:

  1. Dell: The computer technology corporation was an early adopter of social customer relationship management and in 2010, Dell opened up its soci! al media command center to all employees, regardless of their function. By 2011, Dell had trained over 25,000 employees of its employees in “social listening.” These employees now monitor over 25,000 social mentions of the company daily in 11 different languages. This means insights gleaned from social media are spread throughout the organization rather than being “hoarded,” or remaining undigested in one department.
  2. Domino’s: A disastrous YouTube video posted in 2009 showed two Domino’s employees mishandling a pizza. After the video went viral, the company launched a massive campaign to analyze public opinion across all social media. After receiving negative feedback, Domino’s made company-wide changes including altering their pizza recipe, aggressively reaching out to customers on social media, and launching a marketing campaign acknowledging mistakes and promising a better product. Domino’s saw a 14% increase in sales the quarter immediately following the campaign. The stock price took off, and Domino’s has never looked back.
  3. Best Buy: The electronics retailer unrolled a Twitter-focused marketing and customer service strategy built around “Twelpforce,” a system the company created to allow thousands of employees across departments to receive and respond to customer queries via Twitter. While Twelpforce has been a hit with customers, it also gave employees a channel and an incentive to collaborate internally and operate outside of silos (in order to handle customer requests it was often necessary to gather information from other employees.)
  4. American Airlines: Socialbakers recently began ranking industries and brands according to “social devotion,” or how attentive they are to customers on Twitter. Surprisingly, troubled America! n Airlin es ranks ninth among all U.S. brands (American has a response rate of 94%). Jan Reza, CEO of Socialbakers, believes this has to do with a lesson learned from Superstorm Sandy. Finding they had to deal with a system-wide near shutdown, American Airlines turned to social media to manage the crisis. They’ve remained faithful to social media channels ever since.


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Friday, August 30th, 2013 news No Comments

Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

How B2B Decision-Makers Are Using Social Media

source: http://www.marketingcharts.com/wp/interactive/how-b2b-decision-makers-are-using-social-media-35181/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-B2B-Decision-Maker-Use-Social-Media-July2013Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.

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Tuesday, July 23rd, 2013 news No Comments

drag2share: Companies Are More Successful With SEO If They Integrate Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/pAxXg2cL52c/when-brand-video-ads-go-viral-2013-7

BII seo socialCompanies Are More Successful With SEO If They Integrate Social Media (Ascend2)
38% of companies that rated their own SEO efforts as “very successful” are integrating social media into SEO tactics, compared to just 2% of the companies that felt their SEO efforts were largely “not successful.”


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Thursday, July 11th, 2013 news No Comments

Global Ad Spend Outlook Worsens for Most Media

source: http://www.marketingcharts.com/wp/television/global-ad-spend-outlook-worsens-for-most-media-30728/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Warc-Ad-Spend-Growth-Forecast-by-Medium-June2013Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The “Consensus Ad Forecast” is based on ad spend projections across 13 major markets gathered from a number of researchers, and this latest revision is particularly more pessimistic about the prospects of cinema and print. Specifically, cinema ad spend is now slated for just 1.6% growth, down 2.2% points from January, and from 6% growth predicted in August last year.

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Monday, July 1st, 2013 news No Comments

drag2share: Pinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/6jnT9CxubtU/linkedin-networking-made-effective-2013-5

Pinterest Order SizePinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media (Monetate)
Social media accounts for a dismal .71% of conversions on eCommerce websites. The verdict is still out on whether consumers will ever become big buyers on social media. However, there is one outlier in this new market. Pinterest sent more traffic to eCommerce websites in the first quarter of 2013 than it did in the retail-heavy fourth quarter. Moreover, Pinterest users referred to a shopping website spend $80.54 on average per order — the most of any social network


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Thursday, May 23rd, 2013 news No Comments

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media

Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/

 

Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul:

Click here to continue reading >

 

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Friday, March 2nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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