media tv

Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2

source: http://www.marketingcharts.com/wp/television/strong-quarter-for-tv-propels-us-ad-spend-to-a-3-5-increase-in-q2-36545/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The total spending figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says increased by 4.1% for the quarter. (Given the recent growth trajectory of online ad spending, it’s more likely that online ad spending growth was somewhere in the double digits.)

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Monday, September 9th, 2013 news No Comments

drag2share: How Social Media Is Being Used To Make TV Advertising More Efficient And Effective

source: http://feedproxy.google.com/~r/businessinsider/~3/g_PmK7cQsrU/social-media-tv-advertising-efficient-2013-6

Jun 14, 2013

bii_socialtv_whilewatchingResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, June 14th, 2013 news No Comments

You Won’t Believe How Big This Profitable 5-Person Startup Is

Source: http://www.businessinsider.com/you-wont-believe-how-big-this-profitable-5-person-startup-is-2011-11


adrian constantin tv links

We recently met with Adrian Constantin, the founder of video startup TV Links

TV Links is a video aggregator and search engine, serving up videos from hundreds of sites, similar to US startup Clicker.

It’s not the most innovative business in the world, but here’s what you should know about it: it’s bootstrapped, profitable, it claims 37 million monthly unique visitors, and it has only 5 employees

TV Links is not just impressive, it’s interesting because it’s a combination of two important trends: globalization, and the extreme capital efficiency of online businesses. 

Globalization: the company has developers in Romania, servers in Spain and in the US through Amazon, and most of its users coming from the US, UK and Canada. 

Extreme capital efficiency: the company basically outsources everything: hosting, advertising and even some development. 

TV Links’ one weak spot is that it gets the vast majority of its traffic from Google and so will live and die by SEO. But the company has ambitious plans; it’s even starting to produce its own original video. 

We once wrote that Instagram is the future of startups in part because of its extreme capital efficiency: it has over 10 million users and half a dozen staff (the other reason is distribution via app stores and social media). TV Links is another example of this extreme capital efficiency; unlike Instagram, it gets distribution through the more “traditional” medium of search engines, but unlike Instagram it’s also profitable. 

This new reality has broad implications beyond startups. If you’re wondering about the sky-high valuations of companies like LinkedIn or Twitter, part of your calculus should also take into account the fact that it’s now possible to build these very efficient businesses with huge global markets, something which wasn’t possible 10 years ago when “clouds” were still things in the sky and the internet population was counted in millions, not billions.

We will see many more of these ultra capital-efficient, globally-distributed online businesses in the future. 

MORE: Why Instagram Is The Future Of Startups →

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Join the conversation about this story »

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, December 7th, 2011 news No Comments

Evolution of Media

paid media – TV, print, radio – you pay to get your message in front of people

owned media – online content sites, destinations, social networks – you have an audience and you can target messages to them based on known activities, behaviors, and other info such as demographics

earned media – online chatter about your brand that could be positive or negative; free PR or exposure from blogs, tweets, etc. (see also “social amplification” )

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Wednesday, April 14th, 2010 digital No Comments

Notes from the Field: Made Up Words; Digital Jargonisms

web potato – the new couch potato

digital natives – the kids who dont know what newspapers are or what linear TV is

digital immigrants – old(er) ad execs who arrived on the island of digital, praying someone would save them from it help them figure it out

professional malpractice – preaching about digital when you’ve never tweeted or facebooked

obd – obsessive branding disorder

twinterns – interns who were hired to twitter

timeshifting – watching TV at whatever-the-hell-time they want

placeshifting – watching TV at whatever-the-hell-place they want

addressable audience – old(er) ad execs thinking digital gives them more tools to target (address) individual consumers with unwanted ad messages

niche-busters – blockbusters but for smaller (niche) audiences

analog dollars for digital dimes – with the greater efficiency and measurability of advertising in digital mediums, for every dollar taken out of analog mediums, only dimes need to be put back into digital to achieve similar or greater effect

I know I am wasting half of my ad dollars; I just don’t know which half — is more like “I know I am wasting 99% of my ad dollars” (banner ad click through rates are generously at 1%, which means the other 99% is known to be, for sure, wasted — no more guessing necessary).

measured media = TV, print, radio — which equals not really measurable at all

(old) branding – the process of systematically duping customers into buying inferior products by mis-information, dis-information, and lying

(new) branding – consistently delivering on the promise of superior products through rapid, customer-driven innovation

re-intermediation – re-insertion of a digital middleman whose job it is to filter, prioritize, and deliver only what is relevant and timely

click farms – banks of low-wage workers who click google ads to earn a living rather than do farming

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Saturday, June 27th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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