Media
The Social Makeup of Social Media: Income Breakdown
Source: http://blog.compete.com/2012/12/20/the-social-makeup-of-social-media-income-breakdown/
Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.
Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.
Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.
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Social Media Poised To Become A Stronger Force For Innovation
Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor [...]
Display Media Buyers Favor Combined Contextual and Audience Targeting
94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For [...]
Luxury Ad Dollars Moving From TV to Online Video
Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from [...]
90-9-1 or 1-9-90 Rule of Social Media Participation
90-9-1 or 1-9-90 Rule of Social Media Participation
90 readers 9 editors 1 creators
The Power of Social Media Illustrated Has Over 50,000 Views in 4 Days on Slideshare
Power of Social Media Illustrated – the power of consumers expressed through social media caused swift action by big companies.
March 2012 – Starbucks Frap Flap, using ground up bugs to color strawberry frappucinos
March 2012 – Kroger and Safeway pulled all “pink slime” beef products from shelves
Search and Social Media in Regulated Industries #SESNY
Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.
http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries
For more information and the full interview - http://www.youtube.com/watch?v=AXAh5jRVp_w
CPM (cost per thousand) compression YOY
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2009 to
2010
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2010 to
2011
|
||||||||||||||||
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|
Year ended December 31,
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%
Change
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%
Change
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||||||||||||||
|
|
2009
|
2010
|
2011
|
||||||||||||||
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Content & Media Metrics (1)
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|
|
|
|
||||||||||||
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Owned & operated
|
|
|
|
|
|
||||||||||||
|
Page views (in millions)
|
6,849
|
|
8,234
|
|
10,378
|
|
20
|
%
|
26
|
%
|
|||||||
|
RPM
|
$
|
10.69
|
|
$
|
13.45
|
|
$
|
15.14
|
|
26
|
%
|
13
|
%
|
||||
|
Network of customer websites
|
|
|
|
|
|||||||||||||
|
Page views (in millions)
|
10,009
|
|
13,155
|
|
17,436
|
|
31
|
%
|
33
|
%
|
|||||||
|
RPM
|
$
|
3.45
|
|
$
|
3.20
|
|
$
|
2.77
|
|
(7
|
)%
|
(13
|
)%
|
||||
|
RPM ex-TAC
|
$
|
2.39
|
|
$
|
2.28
|
|
$
|
2.06
|
|
(5
|
)%
|
(10
|
)%
|
||||
A Leak From The USA TODAY Shows How The Kindle Fire Is Blowing Away Other Android Tablets (AMZN, APPL)
Here’s an interesting look at how the platform wars are playing out across smartphones and tablets.
GeekWire landed an internal slide from USA Today that lists how many times its application has been downloaded. USA Today has a wider, more geographically diverse readership than most other newspapers, giving us insights into the ecosystem that we might not get from the typical measurement companies.
If USA Today’s internal statistics are any indication, the Kindle Fire is blowing other Android tablets out of the water. The slide shows 260,000 downloads of its app for Kindle Fire compared with only 130,000 for other Android tablets. That’s a two-to-one ratio.
The Kindle Fire still trails the iPad by some ~2.6 million downloads, but that’s unsurprising. What’s more impressive is how much headway the Kindle Fire has made in the short time since its release.
Further, you can see that the iPhone app is still beating the Android app in downloads. And Windows Phone has a lot of work to do.
Please follow SAI: Media on Twitter and Facebook.
Join the conversation about this story »
See Also:
- iPad Magazine App Zite Reportedly Selling For $20-$25 Million To CNN
- The NBC iPad App Finally Supports Streaming For Full Episodes
- Magazine Publishers Are Basically Just Stealing Cable’s Business Model For Their Tablet Plans
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