68% of consumers with minimum household income of $150,000 (“wealthy shoppers”) are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity, with three-quarters of those saying they do so only to complete a transaction. That’s according to survey results from the Luxury Institute, which also found that [...]
Amazon’s got a new way to buy stuff for anyone who has a Kindle Fire. Amazon Coins are a virtual currency that will come out in May, and work for all app and in-app purchases on the Kindle Fire.
The Coins will function exactly the same as real money, and developers will still get their standard cut. Amazon thinks it will help drive more business, and that makes some sense. Especially with apps and games for kids, it seems like a nice addition where you can maybe set up a Coins purse without allowing access to another payment method. And since Amazon will obviously never stop accepting real money—unlike virtual currency-only merchants like Xbox Live—you don’t have quite the locked-in headache here, either. [Amazon]
Image from: Holiday Shopping / Shutterstock
As we reach the end of October, more consumers are focusing their sights on December. As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks. In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping.
While more consumers got into the holiday spirit last week, they did not favor any one particular category. Shopping was up across almost all product categories. One of the most noticeable changes that occurred over the past few weeks was the decrease in gift card shopping and the increase in photo gift shopping. Perhaps consumers shop for generic stocking stuffers early and are now focusing on more personalized gifts.
Mass merchants continue to be the preferred destination for early holiday shoppers. Both in store and online shopping at these retailers increased last week compared to the first week of October. It is interesting to note that while Walmart in store purchases increased more than Target in store purchases, the opposite is true online. Target.com purchasing increased 150 percent whereas Walmart.com shopping only increased 58 percent.
The Compete Holiday Intelligence™ survey is your source for holiday insights. Be sure to check back in the coming months as we continue to track consumer shopping.
US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus [...]
Grabbing the best prices is all about where and when you shop. Retailer reporting service SumAll has identified the best (and worst) days and months to find online deals and packed it all in this handy calendar infographic.
The data is compiled from over 3,000 merchants and almost half a billion transactions over four years.
It probably won’t surprise you that November offers the biggest discounts (an average of 5.99%), followed by post-holiday January (4.95%), but the calendar also warns you that March is a dismal time to shop if you’re looking for sales (2.76%).
The best days to buy are Tuesday and Thursday. Forget big savings on Sunday.
And new companies (just opened or under two years old) offer the biggest deals versus established ones. So don’t wait to shop at a new site.
Keep in mind that there are specific days and months that are best for particular shopping categories (see our best time to buy anything guide or this handy infographic). If you’re just planning your shopping in general, though, consider waiting until the days and months with the highest discounts.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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