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Facebook Testing Comments on Comments on Comments (Oh My God My Head)

Source: http://gizmodo.com/5959323/facebook-testing-comments-on-comments-on-comments-oh-my-god-my-head

medium Facebook Testing Comments on Comments on Comments (Oh My God My Head)The top secret labs at Facebook are in overtime right now: another experimental FB feature has been spotted in the wild. Soon we might be commenting on comments.

As it stands now, the best way to talk to someone else within a status comment thread (mouthful!) is to tag them in your reply. But according to Facebook, which confirmed the new feature to Mashable, we might soon be able to reply directly underneath someone, old-school blog style. This will make it a lot easier to see who’s talking to whom, but could also twist our Facebook statuses into complicated message boards instead of just… statuses. How deep will the comment comments go? It also opens a conceptual future for Liking a Like, which would in turn open a wormhole into hell. [Mashable]

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Friday, November 9th, 2012 news No Comments

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The [...]

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Thursday, October 4th, 2012 news No Comments

Twitter Brags To Advertisers That 55% Of Its Audience Is Mobile

Source: http://www.businessinsider.com/chart-of-the-day-twitter-mobile-advantage-2012-7

Here’s a slide from the deck Twitter is sending to advertisers, which Peter Kafka at All Things D got his hands on.

The message here is pretty clear: Twitter is a mobile company, and Facebook is not. If you want to reach people using mobile phones, Twitter is the way to go.

chart of the day twitter mobile advantage july 2012 Twitter Brags To Advertisers That 55% Of Its Audience Is Mobile

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Wednesday, July 11th, 2012 news No Comments

Bloomberg Didn’t Sell Enough Terminals So Now Everyone’s Bonuses Are Getting Whacked

Source: http://www.businessinsider.com/bloomberg-didnt-sell-enough-terminals-so-now-everyones-bonuses-are-getting-whacked-2012-1


bloomberg terminal Bloomberg Didnt Sell Enough Terminals So Now Everyones Bonuses Are Getting Whacked

The lower bonus situation on Wall Street isn’t just for the bankers, but for the companies that service the bankers as well.

Since Bloomberg LP failed to meet its quota for selling its famous terminals, everyone at the financial media giant will receive lower bonus payouts, the New York Post reported citing an internal memo.

That means your favorite Bloomberg News reporters and Bloomberg TV anchors will take home a lower paycheck, according to the report.

If you’re not already familiar with the Bloomberg terminal, it’s basically a computer that’s targeted toward financial professionals so they can message other users, obtain real-time market data, news and stock quotes among many other functions.

They’re really awesome.

According to the Post, there are currently 310,000 terminals that are being used worldwide.  However, the company only added 13,672 in 2011, which was short of its internal sales goal of 15,000.

So if they sold 1,328 more they wouldn’t be having this lower payout problem.  Of course, it’s not exactly the best environment out there on Wall Street.

On a side note, revenue at Bloomberg climbed $720 million, or 10.5%, to $7.59 billion, the Post reported.

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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