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Facebook Testing Comments on Comments on Comments (Oh My God My Head)

Source: http://gizmodo.com/5959323/facebook-testing-comments-on-comments-on-comments-oh-my-god-my-head

Facebook Testing Comments on Comments on Comments (Oh My God My Head)The top secret labs at Facebook are in overtime right now: another experimental FB feature has been spotted in the wild. Soon we might be commenting on comments.

As it stands now, the best way to talk to someone else within a status comment thread (mouthful!) is to tag them in your reply. But according to Facebook, which confirmed the new feature to Mashable, we might soon be able to reply directly underneath someone, old-school blog style. This will make it a lot easier to see who’s talking to whom, but could also twist our Facebook statuses into complicated message boards instead of just… statuses. How deep will the comment comments go? It also opens a conceptual future for Liking a Like, which would in turn open a wormhole into hell. [Mashable]

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Friday, November 9th, 2012 news No Comments

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Twitter Brags To Advertisers That 55% Of Its Audience Is Mobile

Source: http://www.businessinsider.com/chart-of-the-day-twitter-mobile-advantage-2012-7

Here’s a slide from the deck Twitter is sending to advertisers, which Peter Kafka at All Things D got his hands on.

The message here is pretty clear: Twitter is a mobile company, and Facebook is not. If you want to reach people using mobile phones, Twitter is the way to go.

chart of the day, twitter mobile advantage, july 2012

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Wednesday, July 11th, 2012 news No Comments

Bloomberg Didn’t Sell Enough Terminals So Now Everyone’s Bonuses Are Getting Whacked

Source: http://www.businessinsider.com/bloomberg-didnt-sell-enough-terminals-so-now-everyones-bonuses-are-getting-whacked-2012-1


Bloomberg Terminal

The lower bonus situation on Wall Street isn’t just for the bankers, but for the companies that service the bankers as well.

Since Bloomberg LP failed to meet its quota for selling its famous terminals, everyone at the financial media giant will receive lower bonus payouts, the New York Post reported citing an internal memo.

That means your favorite Bloomberg News reporters and Bloomberg TV anchors will take home a lower paycheck, according to the report.

If you’re not already familiar with the Bloomberg terminal, it’s basically a computer that’s targeted toward financial professionals so they can message other users, obtain real-time market data, news and stock quotes among many other functions.

They’re really awesome.

According to the Post, there are currently 310,000 terminals that are being used worldwide.  However, the company only added 13,672 in 2011, which was short of its internal sales goal of 15,000.

So if they sold 1,328 more they wouldn’t be having this lower payout problem.  Of course, it’s not exactly the best environment out there on Wall Street.

On a side note, revenue at Bloomberg climbed $720 million, or 10.5%, to $7.59 billion, the Post reported.

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Thursday, January 26th, 2012 news No Comments

Sell Your Book in the iBookstore and Apple Won’t Let You Sell It Anywhere Else [IBooks]

Source: http://gizmodo.com/5877736/sell-youre-book-in-the-ibookstore-and-apple-wont-let-you-sell-it-anywhere-else

Sell Your Book in the iBookstore and Apple Won't Let You Sell It Anywhere ElseSelling a book with Apple’s iBook Author program is now a one-way ticket to Apple being the only place you can sell the book. Maybe selling your book on iBooks isn’t such a great deal after all.

Dan Wineman of Venomous Porridge went to publish his first book from within the iBooks Author application when he was met with a curious notice. Once a book is made available for sale in the iBookstore, it can only be sold through that venue.

A quick look at the iBooks Author EULA reconfirms the dialog box’s diabolical message:

(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.

Ugh, the worst part is that you never agree to anything when you install the application. The EULA never appears when you install. Apparently, you implicitly agree to the EULA simply by using the software. If you’ve worked for weeks on a book only to discover you can’t sell it anywhere else once you publish it to the iBookstore, you’re gonna be pissed.

Apple is jumping into the world of publishing here. If you had a deal with Random House to sell your book, you wouldn’t be able to have Penguin Publishing also sell it. These deals, however, are transparent. The restrictions don’t just appear as you prepare to submit your manuscript. Apple is assuming rights over your content in the worst possible way. [Venomous Porridge]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, January 19th, 2012 news No Comments

Apple Kills The Text Message (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apple-kills-the-overpriced-text-message-2012-1


Apple’s iMessage is killing off the overpriced text message, at least for a narrow group of iPhone owners.

Graphic designer Neven Mrgan posted this chart showing how his text messaging use changed after Apple released iOS 5 with iMessage. As you can see, it dropped dramatically.

Most of Mrgan’s friends are iPhone owners, so iMessaging is free between them. If you own an iPhone but most of your friends are on Android, RIM, or feature phones, you’re still going to have to pay for text messages.

Regardless, the writing is on the wall for text messaging. Carriers are going to be losing one of their easiest sources of profits.

chart of the day, sai, text messaging use, jan 3 2012

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, January 3rd, 2012 news No Comments

Evolution of Media

paid media – TV, print, radio – you pay to get your message in front of people

owned media – online content sites, destinations, social networks – you have an audience and you can target messages to them based on known activities, behaviors, and other info such as demographics

earned media – online chatter about your brand that could be positive or negative; free PR or exposure from blogs, tweets, etc. (see also “social amplification” )

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Wednesday, April 14th, 2010 digital No Comments

If You Could Print Twitter on Paper..

Source: http://www.labnol.org/internet/printing-twitter/12538/

“If you could print every Twitter message on paper and then laid these pages end-to-end, they would stretch nearly 60k miles or 2.5 times around our earth.”

printing twitter

Related: Wikipedia as a Printed Book!

If You Could Print Twitter on Paper..

Originally published at Digital Inspiration by Amit Agarwal.

Facebook    Twitter    Technology Blog

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Tuesday, February 2nd, 2010 digital No Comments

Your Data’s Probably Gone Forever [Outages]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BtPKBvdhhc8/t+mobile-sidekick-outrage-your-datas-probably-gone-forever

T-Mobile Sidekick users have been holding out hope that their data might be recovered after T-Mo issued an optimistic message of hope. But the carrier just updated users and admitted the truth: Your shit’s gone. Sorry, guys.

It’s been more than two weeks without data for Sidekick users, and T-Mobile finally bit the bullet and announced that it probably isn’t coming back. The quote:

Regrettably, based on Microsoft/Danger’s latest recovery assessment of their systems, we must now inform you that personal information stored on your device – such as contacts, calendar entries, to-do lists or photos – that is no longer on your Sidekick almost certainly has been lost as a result of a server failure at Microsoft/Danger. That said, our teams continue to work around-the-clock in hopes of discovering some way to recover this information. However, the likelihood of a successful outcome is extremely low.

This is pretty crappy of T-Mobile and Danger, and while it’s probably unfair to make this connection, doesn’t give us any new confidence in Project Pink, developed by the remnants of Danger after Microsoft acquired it. (After all, Microsoft bought Danger specifically because of their software services. And now, it just goes kablooey?) Renowned Sidekick user and a-hole Perez Hilton, while normally hysteric about just about everything, has the right tone here:

To add insult to injury, the ONLY thing T-Mobile is offering their customers, whom they obviously don’t value or respect, is one month of free data service.

That’s shit!

One month of free data service (which is not the same thing as one month of free phone use) for SEVEN DAYS of heartache and no access to contacts????

That’s fucked!!!!

Really, that’s kind of putting it lightly. [T-Mobile via Boy Genius Report]


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Saturday, October 10th, 2009 digital No Comments

I know I am wasting my ad dollars…

I know I am wasting half of my ad dollars; I just don’t know which half — is more like “I know I am wasting 99% of my ad dollars and I know which 99%”  — banner ad click through rates are generously at 1%, which means the other 99% is known to be wasted — no more guessing necessary.

Digital advertising is more efficient than traditional advertising and is more measurable (despite being called “unmeasured” media by traditional measurement purveyors — you know who you are). In traditional advertising the advertiser pays for 100% of the media costs (e.g. pay to air the ad on TV, pay to print the ad in magazines, pay for banner ad impressions). If banner ad click through rates are an indication of what percent of targeted users actually like the ad, then only 1% like the ad or the message. So the other 99% either didn’t like it, didn’t see it, or didn’t think it was relevant at the time.

Google changed the game by charging advertisers only for the 1% that clicked (pay per click) not for how many times the ad was aired (impressions, pay per thousand). If advertisers are paying only for the click and not for the 99% other impressions that did not get any clicks, then the 99% of waste is eliminated — making the entire system more efficient.

Now that advertisers have a way to pay for ONLY the “audience” that wants what they are advertising (they show this interest by clicking) there is no need to re-aggregate audiences. When a user searches for something, that is when they are interested or are researching. That is the only time advertisers need to show ads. Any other time, it would be wasted. Large audiences were useful in the “olden ages” of television, print, radio, and banner ad advertising. Large audiences are no longer necessary because advertisers should only care about the 1% that may be interested anyway. Advertisers can save the 99% of media cost that is known to be wasted — good for the advertiser, bad for the media companies.

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Monday, July 13th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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