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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

NBC Spoiled Missy Franklin’s Tape-Delayed Gold Medal Race Just Moments Before Airing The Race

Source: http://www.businessinsider.com/video-nbc-spoiled-missy-franklins-tape-delayed-gold-medal-2012-7

NBC has received plenty of heat and criticism for their decisions to tape-delay a number of the more popular Olympic events. But they aren’t helping their own case when they spoil their own coverage with a promo for another show.

That’s what happened tonight when NBC was getting set to show the women’s 100 meter backstroke, an event Franklin won (will win?). The network went to commercial with a view of Franklin in the pool and the teaser “coming up, how good can Missy Franklin be tonight? The finals of the 100-back coming up.”

And from the “can’t make it up department,” NBC then showed a promo for “The Today Show” centered around Franklin celebrating her gold medal with her parents. The promo even included a shot of Franklin on the medal stand with her medal.

Gee, I wonder if she is going to win?!? Here’s the video…

 

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Monday, July 30th, 2012 news No Comments

Source: http://gizmodo.com/5891565/youtube-and-nbc-will-livestream-the-entire-summer-2012-olympics-for-free

YouTube and NBC Will Livestream the Entire Summer 2012 Olympics For FreeFor the first time ever, you’ll be able to watch every single olympic event live. NBC has teamed up with YouTube to livestream more than 3000 hours of coverage from the London 2012 Olympics for free. First the Super Bowl was streamed online and now this!

The Olympics will be streamed live on NBCOlympics.com using YouTube’s infrastructure. The games won’t actually be streamed on YouTube, and given the volume of people who will be trying to watch, it’s a good thing YouTube is tackling the project.

This is a sports junky’s dream. Every four years everyone probably watches popular Olympic events like the 100-meter dash live because the networks actually broadcast them on TV. But if you wanted to catch the live cycling action down at the London velodrome, you were out of luck until now. [NBC via Time]

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Thursday, March 8th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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