metrics
Android metrics show Jelly Bean adoption overtaking Ice Cream Sandwich
Source: http://www.engadget.com/2013/05/01/android-versions-may-2013/
Google’s big shake-up of Android version metrics has already given us a better understanding of where the platform’s active users truly stand. Now that we’re a month into the new methodology, we have a good sense of where those users are going — and they’re moving to Jelly Bean in droves. Android 4.1 and 4.2 combined grew to represent 28.4 percent of regular usage, or enough to finally overtake Ice Cream Sandwich at 27.5 percent. Not surprisingly, the transition to the newer OS involved a balanced mix of users either upgrading from ICS (down by 1.8 percent) or transitioning from devices running Gingerbread or earlier (down 1.7 percent). It will be a long while before Jelly Bean becomes the dominant platform, if it ever does, but we’re not expecting a slowdown in adoption when flagships like the Galaxy S 4 and One are luring many of us into an upgrade.
Filed under: Cellphones, Tablets, Mobile, Google
Source: Android Dashboard
Klout for Business translates social media influence into big brand power
Source: http://www.engadget.com/2013/03/21/klout-for-business/
Your imaginary (and seemingly arbitrary) social media score just got that much more credible — by the same company calculating it. Klout’s launching an offshoot of its influencer index to target businesses, turning individual social media data into metrics companies can use to better their brands. The service, which will continue to rollout into April, will arm big business with info culled from its Perks program (brand feedback provided by Klout’s user base), highlighting hot topics, relevant social networks and other intangible “buzz” data so highly sought after by marketers. The sign-up page is live now on Klout’s site, so any companies eager to abuse benefit from willfully divulged social data should do so with haste.
Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting [...]
Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting [...]
10 valuable Google Analytics custom reports
Source: http://econsultancy.com/us/blog/62271-10-valuable-google-analytics-custom-reports-2
Track the effect of (not provided)
Google’s decision to encrypt search referral data means that many sites now have a lot less to work with when tracking SEO keywords, and Econsultancy is no different.
In fact, as with other IT and tech related sites, we have been hit harder than others, to the extent that more than 40% of our organic search referrals are (not provided).
The rise of (not provided) on Econsultancy.
With this encryption spreading to Firefox and iOS6, this trend is set to continue.
Thanks to Avinash Kaushik’s custom report, you can moan about the impact to other marketers, backed up by accurate data.
Google https Change Impact
Time of day report
This one comes from Dan Barker, who answered my Twitter question about tracking posts by publish time with a fully formed custom report, thus saving me loads of time.
Using this you can see which days of the week are most popular, and use the data to experiment with your publishing schedule:
GA time of day report
Time of day report for ecommerce
This one also comes from Dan Barker, and does much the same as the previous custom report, but is aimed at ecommerce sites.
It shows transaction metrics on top of the traffic stats by time of day and day of week.
Time and ecommerce report
Better AdWords
This report was suggested by Brian Clifton in the Google+ discussion on this post. I’ve added this to replace the Google Images traffic report, which doesn’t work.
This combines Adwords acquisition data with revenue data under one roof, and saves you going back and forth between different reports.
Better Adwords report
Keyword analysis
This report looks at your most popular keywords (minus the ones that Google isn’t telling you about) and shows visitor metrics, conversion rates, goal completions and page load time.
Other tabs also show engagement and revenue metrics.
Keyword analysis report
Non-branded keywords
This report strips out the branded keywords and shows visits, goal completions and revenue.
You’ll need to go in and edit the report to exclude your own branded keywords. In this case, I’ve excluded ‘econsultancy’ but I should also remove the various spellings and hyphenated versions:
Non-branded keyword report
Browser report
This report shows how different browsers are working for your site in terms of visits, revenue, bounce rates and purchases.
It’s also a good way of picking up potential problems. If bounce rates are especially high for one kind of browser there may be an issue with the way your site looks in Internet Explorer, Safari etc.
Browser report
Should I go mobile?
This one is from Lens 10, and aims to answer the question above.
You can judge from metrics such as pages per visit and goal completion rate and decide whether a mobile site is ready. The answer is very probably yes for most sites.
Should I go mobile? report
Referring sites report
Thanks to Anna Lewis from Koozai for this one, which shows referring sites alongside goal completions and conversion rates.
Referring sites report
Link analysis report
This one, from SEObook, helps you to see which of your inbound links are sending the most valuable traffic, showing visits, goal completions and more.
Link analysis report
Do you have any other useful custom reports to share? Please let us know below…
Few Large Companies Use Clear Metrics to Link Social Activities With Biz Outcomes
While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the organization that associate social activities with business outcomes, finds Altimeter Group [pdf] in a new research study. The research was limited to large [...]
drag2share: These 3 Deals Show How Twitter Could Steal Ad Dollars From TV
These 3 Deals Show How Twitter Could Steal Ad Dollars From TV
Mar 7, 2013
Twitter made three deals recently all of which indicate the microblog platform believes its future is in TV ad dollars. Consider:
First, Twitter’s new Ads API allows companies like TBG Digital to buy promoted tweet campaigns against the nightly TV schedule, as if tweets were like TV ads. Why? Because people like to tweet while they watch TV. Here’s a chart from Twitter ad buyer TBG Digital showing the enhanced effect of advertising that also uses a Twitter campaign:
Second, Twitter recently acquired Bluefin Labs, a social TV measurement company. Twitter believes there is a strong, symbiotic connection between Twitter and TV watching — and it intends to prove that to advertisers with hard metrics.
Nielsen teams up with Twitter to create social TV ratings
Source: http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/
Nielsen’s long been the gold standard for TV ratings, and as our watching habits change, the firm’s reforming its ways to keep track of what we’re watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show’s reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren’t sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.
Continue reading Nielsen teams up with Twitter to create social TV ratings
Filed under: Home Entertainment, HD
Via: TechCrunch
Here’s The Staggering Number of Ads Facebook Serves On Its Exchange Every Day (FB)
Source: http://www.businessinsider.com/the-size-of-fbx-facebooks-ad-exchange-2012-11
Appnexus, the online ad marketplace intermediary, hosted an annual summit in New York yesterday and disclosed some interesting metrics about the size of its business as it relates to Facebook.
The company is one of let slip that Facebook Exchange — the real-time bidding ad exchange in which advertisers are allowed to match their cookies to a Facebook cookie in order to retarget shoppers inside Facebook — now serves a staggering 7 billion ad impressions daily. According to AdExchanger:
AppNexus is quickly ramping up on the Facebook Exchange, where it is one of approximately 15 real-time bidding partners. It now has exposure to 7 billion daily impressions on FBX, up from zero in July — a large and important new inventory source.
We recently told you that FBX has “quadrupled” the size of the RTB market, and that Facebook believes the total ad exchange opportunity could be as big as $2 billion annually.
Related:
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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