metrics

Digital Video Ad Size Impacts Performance

source: http://www.emarketer.com/Article/Digital-Video-Ad-Size-Impacts-Performance/1010234

Performance metrics based on the size of US video ads saw a clearer trajectory than ad length. The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads. Clickthrough rates (CTR) also seemed to rise with video ad sizes. However, once ads were medium-sized or bigger, CTRs went up to at least 0.9% and continued to hover in that range.

Ads in the medium to large range were also the most common video ads, accounting for 77.4% of served impressions, indicating that marketers know these sizes are strongest.

Tags: , , , , , , , , , ,

Friday, September 20th, 2013 news No Comments

Why Click On A Smart TV Ad?

source: http://www.marketingcharts.com/wp/television/why-click-on-a-smart-tv-ad-36566/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

YuMeLGNielsen-Reasons-Clicking-Smart-TV-Ad-Sept2013Smart TV ads are quite effective, with full package ad buys potentially outperforming traditional TV on several advertising and brand metrics. So say YuMe and LG in a new study [download page] conducted by Nielsen among a small pilot group of US participants. In a larger follow-up survey of smart TV users in the US, the researchers examine the reasons given for clicking on a smart TV ad. Not surprisingly, most said it was because they were interested in the advertised product or brand.

Tags: , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to Their Business

source: http://www.marketingcharts.com/wp/topics/business-to-business/only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business-36369/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ForresterResearch-B2B-Marketing-Impact-on-Biz-Sept20132 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey [download page] of 174 B2B marketing leaders, while 72% agreed that it’s clear to their leadership how marketing impacts the business, just 51% agreed that marketing’s financial value is clear to the business. Respondents themselves may be to blame.

That’s because just 4 in 10 believe that measuring marketing’s value and contribution to the business is either very important or critical, per the researchers. What’s more, only 45% of respondents expressed confidence that they know which metrics or business outcomes their key stakeholders care about. A symptom of a larger problem: while roughly two-thirds publish a marketing dashboard, slightly fewer than half share it with an executive team.

Then again, perhaps providing key stakeholders with the relevant data wouldn’t matter. Separately in the study, when asked to what extent key stakeholders are using the data, metrics and/or analyses developed by marketing, respondents were twice as likely to say that the CEO does not use marketing data at all (16%) than to believe that the CEO relies on marketing data to make decisions (8%). The gap was even more pronounced when it came to their beliefs regardin! g how the! CFO or finance team uses marketing data (25% ignoring; 4% relying). Only the sales team is seen more likely to rely on marketing data (15%) than to not use it at all (10%).

Tags: , , , , , , , , , , , , ,

Tuesday, September 3rd, 2013 news No Comments

drag2share: CHART OF THE DAY: More Than 1.2 Million People Are Now Using The Web Browser That Lets You Evade NSA Snooping

source: http://feedproxy.google.com/~r/businessinsider/~3/YUDIDUrZIRY/chart-tor-and-prism-2013-8

Tor, the anonymous network for browsing the Internet, has seen a huge resurgence in use ever since the news broke about the NSA’s domestic spying program, PRISM.

The Tor network operates by rerouting your Web traffic around the world before delivering it to you. Doing this prevents your identity from ever being attached to your browsing history, so it’s easy to see why it became a popular choice in browser after the PRISM news.

Here’s a chart from the Tor Metrics Portal that shows an insane jump in daily users beginning in the middle of this month. The user base regularly flirts with the 600,000 mark before rocketing to over 1.2 million.

chart of the day tor


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , ,

Friday, August 30th, 2013 news No Comments

More Than 1.2 Million People Are Now Using The Web Browser That Lets You Evade NSA Snooping

Source: http://www.businessinsider.com/tor-and-prism-2013-8

Tor, the anonymous network for browsing the Internet, has seen a huge resurgence in use ever since the news broke about the NSA’s domestic spying program, PRISM.

The Tor network operates by rerouting your Web traffic around the world before delivering it to you. Doing this prevents your identity from ever being attached to your browsing history, so it’s easy to see why it became a popular choice in browser after the PRISM news.

Here’s a chart from the Tor Metrics Portal that shows an insane jump in daily users beginning in the middle of this month. The user base regularly flirts with the 600,000 mark before rocketing to over 1.2 million.

Screen Shot 2013 08 29 at 9.17.44 AM

Tags: , , , , , , ,

Thursday, August 29th, 2013 news No Comments

How Auto Marketers Look to Prove ROI

source: http://www.emarketer.com/Article/How-Auto-Marketers-Look-Prove-ROI/1010082

CTR and leads generated still key metrics in the industry

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI).

From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true “clicks,” key performance indicators (KPIs) are often laced with jargon. But they can sway entire budgets if they show a competitive advantage for a campaign.

Yet in many cases, the only people with a clear grasp of these metrics are in the digital department. This is a problem in many industries, but it is seen as particularly prevalent in the automotive business.

Tags: , , , , , , , , , , , ,

Tuesday, July 30th, 2013 news No Comments

Android metrics show Jelly Bean adoption overtaking Ice Cream Sandwich

Source: http://www.engadget.com/2013/05/01/android-versions-may-2013/

Google dashboard metrics show Android 4 near 60 percent of active users

Google’s big shake-up of Android version metrics has already given us a better understanding of where the platform’s active users truly stand. Now that we’re a month into the new methodology, we have a good sense of where those users are going — and they’re moving to Jelly Bean in droves. Android 4.1 and 4.2 combined grew to represent 28.4 percent of regular usage, or enough to finally overtake Ice Cream Sandwich at 27.5 percent. Not surprisingly, the transition to the newer OS involved a balanced mix of users either upgrading from ICS (down by 1.8 percent) or transitioning from devices running Gingerbread or earlier (down 1.7 percent). It will be a long while before Jelly Bean becomes the dominant platform, if it ever does, but we’re not expecting a slowdown in adoption when flagships like the Galaxy S 4 and One are luring many of us into an upgrade.

Filed under: , , ,

Comments

Source: Android Dashboard

Tags: , , , , , , , , , , , , , ,

Wednesday, May 1st, 2013 news No Comments

Klout for Business translates social media influence into big brand power

Source: http://www.engadget.com/2013/03/21/klout-for-business/

Klout for Business translates social media influence into big brand power

Your imaginary (and seemingly arbitrary) social media score just got that much more credible — by the same company calculating it. Klout’s launching an offshoot of its influencer index to target businesses, turning individual social media data into metrics companies can use to better their brands. The service, which will continue to rollout into April, will arm big business with info culled from its Perks program (brand feedback provided by Klout’s user base), highlighting hot topics, relevant social networks and other intangible “buzz” data so highly sought after by marketers. The sign-up page is live now on Klout’s site, so any companies eager to abuse benefit from willfully divulged social data should do so with haste.

Tags: , , , , , , , , ,

Thursday, March 21st, 2013 news No Comments

Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift

Source: http://www.marketingcharts.com/wp/direct/local-mobile-ads-search-behavioral-targeting-provides-biggest-lift-27628/

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting […]

Tags: , , , , ,

Monday, March 11th, 2013 news No Comments

Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift

Source: http://www.marketingcharts.com/wp/direct/local-mobile-ads-search-behavioral-targeting-provides-biggest-lift-27628/

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting […]

Tags: , , , , ,

Saturday, March 9th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing