microsoft
The Man Who Turned Off Cookies In Firefox Just Doesn’t Care If It Hurts Advertisers
Source: http://www.businessinsider.com/jonathan-mayer-and-cookies-in-firefox-2013-5
Jonathan Mayer is the man who turned off third-party cookies in upcoming versions of Firefox. (Cookies are the little bits of code that web sites drop onto your browser as you surf so that advertisers can target you with ads.)
He just told AdExchanger that he no longer cares what advertisers think about privacy and cookies, because they’ve lost that debate.
His Twitter account has been a brutal stream of sarcasm about advertisers who want a solution that leaves cookies in place.
Mayer’s move has angered advertisers, who were in the midst of negotiations for an industry-wide standard on tracking cookies when it happened. Advertisers want the cookies left on by default, with an option for users to turn them off if they want more privacy. The Firefox move keeps them off by default, and users must choose to turn them on.
Safari and Microsoft have similar no-cookies policies. Without Firefox, virtually all the major browsers would come in default anti-tracking positions — and that’s a huge threat to advertisers whose ads pay for much of the web we see every day.
Mayer! told Ad Exchanger he doesn’t care. He says advertisers have lost the negotiations already:
The leverage used to be on the advertising industry’s side, but it has become clear by virtue of the technologies at the browsers’ disposal that the leverage is now on the consumer’s side.
The advertising side would be expected to reevaluate their hardline “We’re not going to negotiate” stance and rethink their strategy. Unfortunately, that hasn’t happened. So I’m not too optimistic on negotiated terms for Do Not Track, but I’m increasingly optimistic that by virtue of the browsers’ efforts, consumers will get the choices they want.
His Twitter has been equally dismissive:
And again:
The DAA is the Digital Advertising Alliance, which wants cookies on by default:
The Incredible Speed At Which Android Has Destroyed BlackBerry And Windows Phone
Asymco ‘s Horace Dediu made this wonderful chart depicting the state of smartphone market share in the United States.
Look at how Android and Apple have destroyed BlackBerry’s share and barred Microsoft entry into the market.
Witness also the swift obsolescence of non-smartphones.
Kaboom!
drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
May 2, 2013
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >
Android topped tablet share in Q1 at 57 percent, Apple led manufacturers
Source: http://www.engadget.com/2013/05/01/idc-tablet-share-q1-2013/
We were expecting a changing of the guard among tablets given the rise of several competitors throughout in 2012, and we’ve seen just that in IDC’s market share estimates for the first quarter of 2013. The research firm shows Android having almost reversed the share it held a year ago, claiming the top spot at 56.5 percent; Apple’s huge spike in year-over-year iPad sales wasn’t enough to keep it from dipping to 39.6 percent. Microsoft’s estimated performance tells a more complex story, however. Its second quarter of Windows 8 and RT sales involved a big year-to-year jump as well, but it was also starting largely from scratch — the combined Windows platform was still tiny at 3.7 percent.
The pecking order remained mostly the same among individual manufacturers, although the charts here explain just why OS share shifted so much in the winter. While Apple remained comfortably in front with its 39.6 percent, just about every rival made a dent: Samsung, ASUS, Amazon and Microsoft all gained at least a small amount, even if no one manufacturer posed a major threat. IDC is providing shipping numbers that don’t necessarily reflect the on-the-ground sales, especially when everyone beyond Apple declines to report official numbers, but they suggest that tablets like the Nexus 7 and Surface Pro have found at least a small audience.
Filed under: Tablets, Apple, Samsung, Microsoft, ASUS, Google, Amazon
Source: IDC
CHART OF THE DAY: The Microsoft Online Money Pit (MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-microsoft-online-income-2013-4
Microsoft‘s money pit is not nearly as nasty as it used to be!
This quarter it reported a $262 million loss. For most companies this would be terrifying. For Microsoft, it’s good news. It means Microsoft’s online division is getting much better.
The last time Microsoft’s online operation looked like this was five years ago.
Microsoft’s head of investor relations noted in a call with us that revenue was up 18% on a year-over-year basis, with online advertising growing 22%.
We asked when this loss would be zero. He dodged the question saying Microsoft will continue to be responsible, but it might have to make investments in cloud and service infrastructure.
Microsoft Stock Is Up 8% So Far This Year, And Windows Phone Sales Aren’t Horrible (MSFT, NOK)
There are two pieces of good news for Microsoft out this morning.
The first is that, hello, Microsoft stock is up 8% so far this year.
The second is that Nokia reported decent sales of its Lumia smartphones, which are powered by Microsoft Windows Phone 8.
Nokia reported Lumia sales of 5.6 million units last quarter – right in line with estimates.
Asymco analyst Horace Dediu made a chart showing that, thanks to the Windows Phones, Nokia smartphone sales may have finally “bottomed” after years of decline.
Microsoft’s next Office update is codenamed ‘Gemini,’ could ship this fall
Source: http://www.engadget.com/2013/03/27/microsoft-office-gemini/
Blue is to Windows as Gemini is to Office. Any questions? Well, that’s unfortunate — we don’t have a ton of answers. What we do know, courtesy of some top-notch ZDNet reporting, is that Microsoft’s next Office release is codenamed “Gemini,” and that it could be making its way to your desktop by the end of this year. The site quotes a potential fall ship date, at least for the first release, which is set to include new versions of Excel, OneNote, PowerPoint and Word. Rumor has it that the next version will be somewhat platform-independent, and will rely heavily on the Office 365 subscription concept. Beyond that, there isn’t really much to share, but you’re welcome to hit up our source link for a few more (minor) details.
Filed under: Software, Microsoft
Source: ZDNet
People will pay for what they value
Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost
A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance campaign reach at lower cost. The study examined 18 real TV schedules across key advertiser verticals, finding that a 15% reallocation of TV-only budgets [...]
Android surged to 69 percent smartphone share in 2012, dipped in Q4
Source: http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/
Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.
The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.
Filed under: Cel lphones, Mobile, Apple, Microsoft, Nokia, Google, Blackberry
Source: IDC
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- 3G calling, no registration, and totally free
- The Top Endorsement Earners In Each Sport
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- May 2013 (63)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
