microsoft
The Man Who Turned Off Cookies In Firefox Just Doesn’t Care If It Hurts Advertisers
Source: http://www.businessinsider.com/jonathan-mayer-and-cookies-in-firefox-2013-5

Jonathan Mayer is the man who turned off third-party cookies in upcoming versions of Firefox. (Cookies are the little bits of code that web sites drop onto your browser as you surf so that advertisers can target you with ads.)
He just told AdExchanger that he no longer cares what advertisers think about privacy and cookies, because they’ve lost that debate.
His Twitter account has been a brutal stream of sarcasm about advertisers who want a solution that leaves cookies in place.
Mayer’s move has angered advertisers, who were in the midst of negotiations for an industry-wide standard on tracking cookies when it happened. Advertisers want the cookies left on by default, with an option for users to turn them off if they want more privacy. The Firefox move keeps them off by default, and users must choose to turn them on.
Safari and Microsoft have similar no-cookies policies. Without Firefox, virtually all the major browsers would come in default anti-tracking positions — and that’s a huge threat to advertisers whose ads pay for much of the web we see every day.
Mayer! told Ad Exchanger he doesn’t care. He says advertisers have lost the negotiations already:
The leverage used to be on the advertising industry’s side, but it has become clear by virtue of the technologies at the browsers’ disposal that the leverage is now on the consumer’s side.
The advertising side would be expected to reevaluate their hardline “We’re not going to negotiate” stance and rethink their strategy. Unfortunately, that hasn’t happened. So I’m not too optimistic on negotiated terms for Do Not Track, but I’m increasingly optimistic that by virtue of the browsers’ efforts, consumers will get the choices they want.
His Twitter has been equally dismissive:

And again:

The DAA is the Digital Advertising Alliance, which wants cookies on by default:

The Incredible Speed At Which Android Has Destroyed BlackBerry And Windows Phone
Asymco ‘s Horace Dediu made this wonderful chart depicting the state of smartphone market share in the United States.
Look at how Android and Apple have destroyed BlackBerry’s share and barred Microsoft entry into the market.
Witness also the swift obsolescence of non-smartphones.
Kaboom!

drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
May 2, 2013
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >
CHART OF THE DAY: The Microsoft Online Money Pit (MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-microsoft-online-income-2013-4
Microsoft‘s money pit is not nearly as nasty as it used to be!
This quarter it reported a $262 million loss. For most companies this would be terrifying. For Microsoft, it’s good news. It means Microsoft’s online division is getting much better.
The last time Microsoft’s online operation looked like this was five years ago.
Microsoft’s head of investor relations noted in a call with us that revenue was up 18% on a year-over-year basis, with online advertising growing 22%.
We asked when this loss would be zero. He dodged the question saying Microsoft will continue to be responsible, but it might have to make investments in cloud and service infrastructure.

Microsoft Stock Is Up 8% So Far This Year, And Windows Phone Sales Aren’t Horrible (MSFT, NOK)
There are two pieces of good news for Microsoft out this morning.
The first is that, hello, Microsoft stock is up 8% so far this year.
The second is that Nokia reported decent sales of its Lumia smartphones, which are powered by Microsoft Windows Phone 8.
Nokia reported Lumia sales of 5.6 million units last quarter – right in line with estimates.
Asymco analyst Horace Dediu made a chart showing that, thanks to the Windows Phones, Nokia smartphone sales may have finally “bottomed” after years of decline.

Microsoft’s next Office update is codenamed ‘Gemini,’ could ship this fall
Source: http://www.engadget.com/2013/03/27/microsoft-office-gemini/
Blue is to Windows as Gemini is to Office. Any questions? Well, that’s unfortunate — we don’t have a ton of answers. What we do know, courtesy of some top-notch ZDNet reporting, is that Microsoft’s next Office release is codenamed “Gemini,” and that it could be making its way to your desktop by the end of this year. The site quotes a potential fall ship date, at least for the first release, which is set to include new versions of Excel, OneNote, PowerPoint and Word. Rumor has it that the next version will be somewhat platform-independent, and will rely heavily on the Office 365 subscription concept. Beyond that, there isn’t really much to share, but you’re welcome to hit up our source link for a few more (minor) details.
Filed under: Software, Microsoft
Source: ZDNet
People will pay for what they value
Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost
A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance campaign reach at lower cost. The study examined 18 real TV schedules across key advertiser verticals, finding that a 15% reallocation of TV-only budgets [...]
Android surged to 69 percent smartphone share in 2012, dipped in Q4
Source: http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/
Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.
The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.
Filed under: Cel lphones, Mobile, Apple, Microsoft, Nokia, Google, Blackberry
Source: IDC
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