milk

This Photo Shows Exactly Why You Should Be Skeptical Of Psychology Research

Source: http://www.businessinsider.com/why-psychology-research-is-unreliable-2012-10

One of the biggest problems in the world of science is researcher bias.

More transparency is needed across the board, say Joseph Simmons and Uri Simonsohn of Wharton and Leif Nelson of UC Berkeley in their paper “21 word solution.”

It’s a follow-up to their 2011 paper, “False Positive Psychology,” which uncovered many of the holes that exist in psychology research. One of the problems is “p-hacking,” or the practice of changing assumptions or data in an experiment to ensure that the probability (“p”) an opposite hypothesis (“null”) contradicts the research is below a certain level. Ultimately, “p-hacking” makes research less valid and increases the number of “false positives.”

Because of this, the authors put together a 21-word statement every researcher should use as a disclosure, which they hope will make the field of science more transparent:

“We report how we determined our sample size, all data exclusions (if any), all manipulations, and all measures in the study.”

The authors perfectly sum up the transparency problem with an analogy and a photo. Whereas coffee shops are required to label milk containers, scientists don’t have to “label their milk.” In other words, researchers don’t have to relay what data they started out with, whether they took observations out, or whether they’ve dropped things from their model:

P-hacking photo

The table below of simulated results from their earlier paper shows how much these! unrepor ted techniques can impact statistical significance:

Statistics table
The lesson? Look for disclosures in any scientific paper, and always be skeptical.

Read the full article here

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Monday, October 22nd, 2012 news No Comments

Here Are All The Changes Starbucks Is Making To Its Rewards Program

Source: http://www.businessinsider.com/starbucks-rewards-program-changes-2012-9

Starbucks, coffee, cafe, Asian woman, Gen Y

Starbucks is making a bunch of modifications to its My Starbucks Rewards program.

The changes kick in on October 16th.

Here’s a breakdown for Gold level members:

New benefits

  • Gold members will receive a reward every 12 transactions, instead of every 15.
  • You’ll be able to redeem the reward for a drink or food item. The food benefit applies to almost all the food Starbucks offers.
  • Rewards will be digital (via email notification), so you won’t have to wait for a postcard. The reward will be loaded directly onto your Starbucks Card.

Benefits that are going away

  • Syrups and soy milk will no longer be on the house.
  • You won’t get a free tall beverage when you buy a pound of coffee.

Everything else — like birthday drinks and refills — is sticking around.

Starbucks explains how the redemption process works:

1. Visit any participating company-operated store  

2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)

3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).

And here’s handy side-by-side graphic from Starbucks:

starbucks rewards 

NOW SEE : 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Wednesday, September 19th, 2012 news No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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