million unique visitors

drag2share: There Is One Mainstream Brand That Admits To Advertising On Porn Sites

source: http://feedproxy.google.com/~r/businessinsider/~3/oegO64McA0Y/eat24-advertises-on-porn-sites-2013-9

a woman eating grapes

California-based food delivery service Eat24.com was looking to get the word out about its late-night meal offerings without breaking the bank.

Having accepted $0 in venture capital funding, Eat24 needed to find sites to advertise on that drew large traffic numbers, but wouldn’t charge the company high rates to display its ads.

The answer, of course, was porn.

An industry leader like Pornhub brings in 14.9 million unique visitors monthly, according to the tracking site Quantcast. That’s more than the websites for Bloomberg and the Wall Street Journal combined. “A whopping 30% of ALL web traffic is dedicated to adult sites,” the company claims.

The catch is that a brand that advertises on Bloomberg is probably unlikely to put their name beside X-rated content. In fact, Eat24 found that the only companies that advertised on porn sites were other porn sites and “natural male enhancement” sellers.

As a result, Eat24 said the advertising rates were dirt cheap. The company capitalized by pairing sexually suggestive banner ads (“BLT with your BDSM?”) alongside video landing pages. The viewers that saw the ads were, naturally, not dressed appropriately to go out in public, and likely to have worked up an appetite. In short, they were the perfect customers to order delivery from ! the comf ort of their own homes.

The campaign wound up being a whopping success. Eat24 said its adult site banner ads were able to get three times as many impressions as the ads they posted on Facebook, Google, and Twitter combined. And they did it at just 10% of the cost. What’s more, the company said 90% of the visitors the banners generated were coming to Eat24 for the first time.

It remains to be seen whether other non-adult companies will follow Eat24’s lead.


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Wednesday, September 11th, 2013 news No Comments

Yahoo’s Strategy Pays Off As It Surpasses Google In Total Desktop Audience

Source: https://intelligence.businessinsider.com/welcome

Yahoo surpassed Google as the largest Web platform by monthly unique visitors in July. The data, which was provided by comScore, does not include mobile activity and is limited to U.S. audiences.

Yahoo sites managed to attract approximately 197 million unique visitors on desktop during July. Our dataset, which spans more than two years, shows that this marked an all-time audience high for Yahoo sites.

Google, which held the top spot since June 2011, saw 192 million unique visitors on its sites last month.

The surge in Yahoo’s desktop audience began in January 2013, when monthly unique visitors increased 9% from the previous month.

From December 2012 to July 2013, Yahoo’s desktop audience grew 15%.

Some of this audience growth must be attributed to the company’s more sure-footed direction under CEO Marissa Mayer, who took charge in mid–2012.

Over the last 12 months, Yahoo has been busy relaunching its flagship properties, including the homepage (in February), e-mail (in December 2012), and weather services.

Among social networks, LinkedIn has been a strong performer on desktop PCs. Its monthly desktop audience is 5% larger than it was last month, and 30% larger than it was in December 2012.

Meanwhile, Facebook’s desktop audience continues to decline, but makes up for it on mobile, as we’ve noted in recent coverage.

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Tuesday, August 27th, 2013 news No Comments

Is Yahoo’s Digital Audience Now Bigger Than Google’s?

source: http://www.marketingcharts.com/wp/interactive/is-yahoos-digital-audience-now-bigger-than-googles-36101/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Top-10-US-Web-Properties-Jul-v-Jun2013-Aug2013A couple of months ago, comScore’s Media Metrix data showed Yahoo closing the gap with Google as the US’ top web property, a development noted here. Now the latest Media Metrix data is out, and it appears that Yahoo! Sites has overtaken Google! Sites as the top web property, with 196.6 million unique visitors in July for the former, compared to 192.3 million for the latter. It must be noted, though, that these numbers do not take into account mobile-only visitors.

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Friday, August 23rd, 2013 news No Comments

Yahoo Is In Talks To Buy A Big Stake In Video Site Dailymotion (YHOO)

Source: http://www.businessinsider.com/yahoo-is-in-talks-to-buy-a-big-stake-in-video-site-dailymotion-2013-3

marissa mayer makers interview

Yahoo CEO Marissa Mayer could be on the cusp of her first big acquisition-like move.

The Wall Street Journal reports Yahoo is in talks to buy 75 percent of Dailymotion, a YouTube-esque video service that’s popular in Europe.

Dailymotion is owned by a French Telecom. It’s sort of a mess of different videos. Some are user generated, some are professional.

Yahoo would buy the stake at $300 million valuation with an option to buy the remaining 25 percent later, says the Journal.

Yahoo’s HR leader Jackie Rees told employees recently Yahoo was working on two large acquisitions. A lot of names have been floated around since then.

We’re not sure how Dailymotion fits Mayer’s vision for Yahoo. It’s never struck us as a great technology or media property. And, it’s not a big mobile property as far as we can tell.

However, the Journal says it had 116 million unique visitors in January, making it the twelfth biggest site in the world. It’s also popular outside of the U.S., which could be valuable to Yahoo since it’s largely a U.S. based business.

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Wednesday, March 20th, 2013 news No Comments

The Growing Value of Dollar Stores Online

Source: http://blog.compete.com/2012/05/02/the-growing-value-of-dollar-stores-online/

Dollar Store

Image from: Dollar Store Image / Shutterstock

Shoppers may not associate dollar stores with ecommerce, as the cost of shipping is likely to exceed the price of most items sold in these stores. However, traffic to dollar store sites has been steadily increasing over the past few years, and more shoppers are turning to the web for increased value.

The three main players in the space, Dollar General, Family Dollar, and Dollar Tree, have all experienced a continual growth in traffic since March 2010, with Family Dollar in particular up 130%. Today, all sites see about 1 million unique visitors per month. The growing popularity of these sites is more impressive when you consider that the sites may not even offer the option to purchase online or only recently rolled out that capability. Dollar Tree has had ecommerce capabilities since 2009, but Dollar General just introduced them in September 2011 and Family Dollar doesn’t have the option to purchase at all.

UVs to Dollar Stores

Since the focus of these sites is less on purchasing, shoppers use them primarily as an in-store companion tool—visiting for coupons, weekly ads, and store locators. Family Dollar and Dollar General also have extensive recipe sections that highlight inexpensive meals that can be made using their products.  The recipe feature helps to further position these sites as a shopper’s planning resource, and emphasizes the grocery offerings of these stores, a growing part of their business.

Dollar store shoppers are most likely interested in saving money, especially during these economic times. In Q4 of 2011, an average of 60% of online dollar store shoppers also visited Walmart.com in the same month, and Walmart shows up in the top 10 referring sites for each of the stores. Dollar store shoppers may be comparing prices with Walmart and deciding whether to buy in-store or online.

Top 10 Referring Sites to Dollar Stores

Dollar store sites should continue to offer in-store planning resources as online traffic increases, but they may also want to emphasize their ecommerce potential as well. By offering competitive prices to Walmart and differentiating themselves as a more convenient option, they could gain more shoppers. They are also a good candidate for offering free shipping promotions, as shipping costs may be a major deterrent to people buying their inexpensive items online.

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Monday, May 7th, 2012 news No Comments

Entrepreneurs Can See The Future, And Here’s What The Future Looks Like

Source: http://www.businessinsider.com/ron-conway-startups-trends-future-2012-1


Ron Conway

SV Angel’s Ron Conway has been an investor since 1994.  In this month’s issue of The Economist, Conway writes his 2012 startup predictions.

First he says the social web has hardly reached maturity. We’ve only seen the beginning of what’s possible via Facebook. “Some 90% of the world’s data have been generated in the past two years,” he writes.

Conway thinks social interactions will be at the heart of most new products moving forward. They’ll influence everything from search results to how mom and pop shops conduct their businesses.

Conway also notes how quickly startups are seeing success at the local level. Groupon built a multi-billion-dollar business in three years. Conway wonders if we’ll see a startup become a true $1 billion business in 12 months in 2012.

The biggest trend Conway sees is something he calls “collaborative  consumption.”  By that he means people area willing to share or rent things instead of buy them. Airbnb and ZipCar are good examples of this.

Conway concludes by saying why he loves startups. “The answer is quite simple: these entrepreneurs share their vision of the future with me. And every so often, their vision becomes the future. What could be more interesting than that?”

To read the full article, head over to The Economist >>

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




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Tuesday, January 3rd, 2012 news No Comments

Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November

Source: http://techcrunch.com/2011/12/22/googlesplus/

oasis.12.21.11

There are lots of third-party guesstimates floating around about Google+ traffic. Are users losing interest like search trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm for web traffic in the world.

It shows that Google+ grew from 65 million unique visitors in October to nearly 67 million in November. This is purely based on traffic to the plus.google.com subdomain, comScore’s Andrew Lipsman tells me today. So it doesn’t include the many Google+ feature injections that the search company has administered to its other properties over the last months. Some people have suggested that Google+ is as barren as a desert — this is at least an oasis.

Here’s how the service stacked up against competitors last month.

The depressing significance for those people out there wishing for Google+ to either die off or kill their rivals is that neither appears to be happening. Just some slow and steady growth, which is overall good for Google considering the vast resources and focus that it’s bringing to bear on the effort. Ultimately, Google+ doesn’t have to dominate now, it just needs to keep growing and getting better over the coming years in order to be a real alternative to Facebook and everyone else.

And now, the usual data caveat: Obviously comScore, like any other third-party, doesn’t have the same access to data as Google itself, so don’t assume these numbers are 100% right. But still they’re worth paying attention to, since Google doesn’t share much about how it’s doing. The last time the company released anything, it said it had 40 million registered users during its earnings call in October. That’s not directly comparable to this, but could indicate that there’s been more significant growth over the fall. Also, for more on worldwide social networking trends, check out our coverage of comScore’s 2011 social report from yesterday.

[Oasis image via Freshpics]



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Friday, December 23rd, 2011 news No Comments

Twitter gains mass awareness but usage remains light

AWARENESS

2010 – 87% awareness

2009 – 24% awareness

2008 – 5% awareness

USAGE

2010

– 1,500 million pageviews per month (71 pageviews per month avg)

– 162 million visits per month (8 visits per month avg)

– 21 million unique visitors per month

Arbitron Figures

2010 – 7% active users (use at least once per month)

2009 – 2% active users

Source: http://www.digidaydaily.com/stories/digital-content-today-arbitron-posts-twitter-numbers

Digital Content Today: Arbitron Posts Twitter Numbers

Media usage tracking company is reporting some surprising numbers on Twitter usage. According to a report in RadioInk, a webinar fromArbitron/Edison Research revealed that 87% of Americans are now aware of Twitter, up from 24% in 2009 and just 5% when the question was first asked, in 2008. But in looking at how many Americans are active users of Twitter — defined as using the service at least once a month — that figure came in at 7%, or about 17 million people, up from 2% in 2009.

Those are huge numbers to be sure, but less that what the blogosphere and assumed ubiquity of Twitter actually seems to be. Edison VP/Strategy & Marketing Tom Webster said awareness of Twitter has soared over a very short period. Webster compared Twitter usage to that of Facebook, the “10-ton gorilla” of social networking, with about six times as many users as Twitter although awareness of the services is roughly equal, and said, “Given that awareness per se is not a constraint, I think the smartest thing you can say about this particular graph is that Twitter has yet to articulate its value to mainstream Americans.”

Arbiron/Edson says that 18% of active Twitter users access the service several times a day and 15 % report they use it at least once a day, while 22% say they’re on Twitter at least once a month. But more than half — 53% — of active Twitter users don’t post tweets themselves and are instead, Webster said, “driven to go there as consumers of broadcast content.”

Other data:
•    About 51 % of active Twitter users are white, 24% are African American — about twice the percentage of African Americans in the general population. The study speculated that African Americans may use Twitter more “conversationally” than other users.
•    About 19% saying they’re “among the first” to buy or try new products, compared to 10 % of the population as a whole. 25% say they buy or try products before others, but not first.
•    They’re also inclined to access the Internet from several locations, and 63% access social networking from a mobile phone, compared to 35 % of all social-network users. And for Twitter users, Webster said, SMS is “pretty much like oxygen”: 92% use SMS, and 73% text multiple times a day.
•    About 42% of monthly Twitter users say they use the service to learn about products and services, and 41% use it to post their own opinions about products, while 31 % seek others’ opinions.

Active Twitter users report spending four hours a day online, compared to about two hours for the general population. But, Webster noted, “the other media here aren’t proportionately lower.” Twitterers spend two hours, 41 minutes a day with radio, compared to two hours, five minutes for the general population, and they spend three hours, 22 minutes with TV, compared to three hours, 25 minutes.

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Monday, May 3rd, 2010 digital 1 Comment

Two recent beneficiaries of social amplification

from zero to 3 million unique visitors in 8 months – groupon.com

Lady Gaga has achieved sustained search volume in about 2 years

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Tuesday, April 27th, 2010 SEO 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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