Mindset

Here’s What LinkedIn’s Marketing Execs Think Is Wrong With Facebook

Source: http://www.businessinsider.com/what-linkedins-marketing-execs-think-is-wrong-with-facebook-2012-9

Personal social networks such as Facebook are used to waste time, and professional networks are used to invest time, according to LinkedIn. In a recent blog post, the career networking site discussed new research it commissioned into why people use different social media sites, and what that might mean for advertisers trying to reach them.

For example, LinkedIn says that professionals go to career sites to stay up to date with their career and expect to hear from brands 26% more than on non-professional sites. The research doesn’t mention any names, but it obviously refers to Facebook when it talks about “personal” sites. People use those sites for “distraction” and to “kill time,” LinkedIn says, whereas LinkedIn is for “achievement, success” and “aspiration.”

The research is collected into a new report, called “The Mindset Divide” written by TNS Global, analyzes the major differences between personal and professional social networking.

Here is the “Mindset Divide” infographic.

Mindset Divide Inforgraphic

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Tuesday, September 25th, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
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2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
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3. Challenge: Uncontrolled growth

Solution: Social Brand Management
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4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
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5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
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6. Challenge: Building knowledge and capacity

Solution: Train, train, train
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7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
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Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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