misconceptions

drag2share: Earned Media And Social Media: How Brands Can Get Beyond The Hype

source: http://feedproxy.google.com/~r/businessinsider/~3/LecTK3uNtow/earned-media-social-media-beyond-hype-2013-7

bii_earnedmedia_adoptionEarned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.

Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones, are embracing the earned media paradigm. However, there are many misconceptions floating around the notion of earned media via social media.


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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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