mobile activities

How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)

Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9

apps vs browserThe mobile web is unique because it has two distinct access points: browsers and apps.

In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.

Access The Full Report By Signing Up For A Free Trial Today >>

So, apps vs. browsers. Who is winning?

The report has lots of charts and data that can be easily accessed, downloaded, and put to use. 

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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Wednesday, September 19th, 2012 news No Comments

Here’s What Smartphone Users Are Doing With Their Phones

Source: http://feedproxy.google.com/~r/businessinsider/~3/hphx3YX_aDs/bii-report-heres-what-smartphone-users-are-doing-with-their-phones-2012-8

mobile content usage

A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.

Smartphones and tablets have changed these habits dramatically. But how, exactly?

In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments. 

To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>

Here’s a brief breakdown of the most important mobile usage trends:

  • Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat. 
  • And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago. 
  • The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments. 
  • And, of course, users are consuming more content than ever before:
    Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in telligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&utm_medium=Edit&utm_term=MU5&utm_content=link&utm_campaign=BIIMobile”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth.
  • There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S. 

In full, the report looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

 

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Thursday, August 23rd, 2012 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

Research Reveals That Tablets Are Used More Like PCs Than Like Smartphones

Source: https://intelligence.businessinsider.com/welcome

The Internet Advertising Bureau and ABI Research recently released a presentation about mobile activities and advertising. The data is the result of a survey of over 550 U.S. smartphone and tablet owners, which is not totally comprehensive but gives a pretty good window into consumer mobile behavior.

The biggest takeaway: tablets are much more like small personal computers than smartphones are. People use their tablets much more frequently at home, are more receptive to ads, and are more likely to buy big ticket items from them.

Here are some important insights from the report.

People with smartphones are connected to each other and the world all the time. Smartphone users frequently send email, view social networking sites, and surf the web even while they’re performing other tasks.

Rates of “companion TV activity” are high for both smartphones (almost 50%) and tablets (over 60%), confirming that they are being used as second (or third) screens. This could pave the way for interesting advertising and promotional scenarios.

Devices are used as a fun distraction at home. Gaming was one of the most popular activities on smartphones and tablets while users are engaged in “other home leisure activities.” 

ABI smartphone activities Tablet Activity

A slight majority of mobile device owners read the mobile editions of newspapers and magazines, but there are a surprisingly high numbers that still stick with print:

Mobile Print Consumption

Tablet use is more concentrated in the home, where users are probably more likely to watch videos, read, or shop. Less than half of tablet users employ their devices outside the home.

Mobile Device Use

Tablets are a far more desirable advertising platform than smartphones. A little under half of smartphone owners have never even come across an ad in the past 3 months, and tablet owners are more likely to encounter them on a frequent basis.

Frequency Of Ad Interactions

Tablet owners are much more likely to react to the ads they do see. For instance, tablet owners are more than twice as likely to make a purchase after seeing an ad than smartphone owners. 

Mobile Ad Reception 

Tablet owners spend more money on their devices too. Tablets owners are about twice as likely to spend anything at all and 50 percent more spent in excess of $20 a week than smartphone owners. 

Mobile Spending

Download the Excel spreadheet used to make the charts here→

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Tuesday, July 17th, 2012 news No Comments

Smartphone Gaming Is Huge In The U.S., But Will Only Get Bigger

Source: http://www.businessinsider.com/smartphone-gaming-is-huge-in-the-us-but-will-only-get-bigger-2012-7

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

There are about 75 million Americans who play games on their smartphones, based on an analysis of the U.S. smartphone markets and consumer habits. According to comScore, 47 percent of Americans own smartphones and 56 percent of them have used them to play games. (Smartphone penetration numbers vary between different services, but we have used comScore for the sake of consistency.)

Many of the most popular mobile activities are extensions of desktop behavior, but others are new altogether. As we discuss in our special report on mobile usage, mobile gaming has moved beyond the “traditional gamer” market and games like Angry Birds occupy a unique space between snake and the more graphics-driven, immersive experience of console and computer gaming.

U.S. smartphone gaming penetration

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Tuesday, July 17th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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