mobile activity

Bot Traffic in Q2: Suspicious Activity Continues to Rise

source: http://www.marketingcharts.com/wp/topics/spam-spyware-intrusive/bot-traffic-in-q2-suspicious-activity-continues-to-rise-36610/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

SolveMedia-Online-Bot-Traffic-Q32012-Q22013-Sept2013Bot traffic continues to be a global problem, says Solve Media in its latest Bot Traffic Market Advisory update. In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3. Confirmed bot traffic was in the range of 24-29%, fairly consistent with prior quarters, but still up significantly from 10% in Q3 2012. Suspicious mobile traffic, while not quite on the same level as the web, is also on the rise.

During Q2, suspicious activity grew from 29% to 35% for mobile advertising, with confirmed bot traffic in the 11-14% range.

The US’ level of suspicious web activity was slightly below the global average, at 42%, with suspicious mobile activity also below-average at 22%.

The top 3 countries for suspicious web activity were: China (92%); Venezuela (80%); and the Ukraine (77%). For mobile traffic, the countries with the highest share of suspicious activity were: Singapore (86%); Macau (82%); and Qatar (81%).

Solve Media also warns of a “new threat targeting the video ad marketplace.” Recently, Vindico suggested that 30-40% of video ad impressions could be fraudulent.

Overall, Solve Media estimates that current levels of bot traffic put the digital advertising industry on pace to waste up to $9.5 billion this year advertising to bots.

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Thursday, September 12th, 2013 news No Comments

Yahoo’s Strategy Pays Off As It Surpasses Google In Total Desktop Audience

Source: https://intelligence.businessinsider.com/welcome

Yahoo surpassed Google as the largest Web platform by monthly unique visitors in July. The data, which was provided by comScore, does not include mobile activity and is limited to U.S. audiences.

Yahoo sites managed to attract approximately 197 million unique visitors on desktop during July. Our dataset, which spans more than two years, shows that this marked an all-time audience high for Yahoo sites.

Google, which held the top spot since June 2011, saw 192 million unique visitors on its sites last month.

The surge in Yahoo’s desktop audience began in January 2013, when monthly unique visitors increased 9% from the previous month.

From December 2012 to July 2013, Yahoo’s desktop audience grew 15%.

Some of this audience growth must be attributed to the company’s more sure-footed direction under CEO Marissa Mayer, who took charge in mid–2012.

Over the last 12 months, Yahoo has been busy relaunching its flagship properties, including the homepage (in February), e-mail (in December 2012), and weather services.

Among social networks, LinkedIn has been a strong performer on desktop PCs. Its monthly desktop audience is 5% larger than it was last month, and 30% larger than it was in December 2012.

Meanwhile, Facebook’s desktop audience continues to decline, but makes up for it on mobile, as we’ve noted in recent coverage.

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Tuesday, August 27th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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