Mobile-only Facebook users access the site exclusively on tablets and smartphones and never see the desktop version of the social network.
For comparison, Facebook’s mobile-only monthly active users increased by 25% between the third and fourth quarters of 2012, and 24% between the second and third quarters of last year.
The site’s total mobile monthly active users or MAUs — the people who access the social network on a mobile device but may also log in via the desktop— reached 751 million in March, an increase of 10% over the previous quarter’s final MAU number. This sequential quarterly growth is roughly in line with past patterns throughout 2012, when MAU growth ranged between 11 and 13% between quarters.
In other words, Facebook’s mobile user base continues to grow impressively, but that growth is not accelerating.
Mobile advertising revenue — drawn from news feed ads, including beefed-up app install ads — now represents 30% or $375 million of Facebook’s total quarterly ad revenues, which is impressive given that mobile ad dollars were literally nonexistent only a year ago.
Apr 11, 2013
With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.
Location-enabled mobile ads have generated excitement for their
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016.