mobile advertising
Facebook’s Mobile User Growth Continues, But There’s No Acceleration
Source: https://intelligence.businessinsider.com/welcome
Facebook now has 189 million mobile-only monthly active users, a 20% increase from the previous quarter, according to the company’s first quarter results announced May 1.
Mobile-only Facebook users access the site exclusively on tablets and smartphones and never see the desktop version of the social network.
For comparison, Facebook’s mobile-only monthly active users increased by 25% between the third and fourth quarters of 2012, and 24% between the second and third quarters of last year.
The site’s total mobile monthly active users or MAUs — the people who access the social network on a mobile device but may also log in via the desktop— reached 751 million in March, an increase of 10% over the previous quarter’s final MAU number. This sequential quarterly growth is roughly in line with past patterns throughout 2012, when MAU growth ranged between 11 and 13% between quarters.
In other words, Facebook’s mobile user base continues to grow impressively, but that growth is not accelerating.
Mobile advertising revenue — drawn from news feed ads, including beefed-up app install ads — now represents 30% or $375 million of Facebook’s total quarterly ad revenues, which is impressive given that mobile ad dollars were literally nonexistent only a year ago.
Click here for a larger version of this chart.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
drag2share: How Location-Based Data is Making Mobile Advertising Explode
Apr 11, 2013
With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.
Location-enabled mobile ads have generated excitement for their
2011 Global Mobile Ad Spend By Category
Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2013-1
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
Digital to Account for One in Five Ad Dollars – eMarketer
source: http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016.
Games Are The Leading Mobile App Category For Advertising
Source: https://intelligence.businessinsider.com/welcome
Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports.
In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.
The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position.
Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Digital Consigliere
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
Published Articles by Dr. Augustine FouPages
Archives
Prototype Web Services
