mobile apps

drag2share: Majority of medical apps won’t be FDA regulated

source: http://www.engadget.com/2013/09/24/fda-medical-apps/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

FDA adopts riskbased approach to medical app regulation

App catalogs are flush with titles that allow users to play doctor, but according to the FDA, most of them are harmless and don’t warrant regulatory oversight. Instead, the agency has announced that it’ll take a more reactive, risk-based approach and will only require approval for mobile apps that “present a greater risk to patients if they do not work as intended.” Specifically, the FDA will scrutinize apps that perform the functions of regulated medical devices — such as an ECG monitor — along with those that are used as accessories to regulated medical equipment. As a telling statistic, only 100 mobile apps have received FDA clearance within the past decade, so imagine what would happen to the agency’s workload if it tried to exercise control over the Apple App Store and Google Play Store combined.


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Tuesday, September 24th, 2013 news No Comments

drag2share: Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus (MM)

source: http://feedproxy.google.com/~r/businessinsider/~3/roNVYWOoVVE/millennial-medias-new-mobile-ad-exchange-with-appnexus-2013-9

AppNexus, Brian O'Kelley

Millennial Media, one of the larger mobile ad companies, has joined with AppNexus to create a formidable joint venture it is calling the Millennial Media Exchange.

The move is yet another indicator that the mobile adtech space is consolidating fast into a handful of big players. Twitter, for instance, just acquired mobile adtech company MoPub for $350 million in stock.

The deal would create a mobile marketplace that, by one measure, would make it bigger than the one offered via Google. Millennial previously claimed that its acquisition of Jumptap put it level with Google in market size for so-called “third-party display” ads, meaning ads that show up in mobile apps.

AppNexus is one of the largest New York-based digital adtech companies, with 500 employees and $141 million in venture funding. Its strength is in web buying and only recently did CEO Brian O’Kelley turn the company to focus more on mobile. It is widely expected to be considering an IPO in the near future.

Millennial IPO-ed in 2012, and recently acquired Jumptap. It now has roughly $241 million in combined annual revenues and 350 employees. Jumptap gave Millennial a real-time bidding, “programmatic” buying platform to add to the premium publisher inventory it was offering in its ad networks.

In simple terms, the deal with AppNexus gives AppNexus’s ad buying clients access to Millennial’s sales inventory and its Jumptap buying platform. It combines a huge array of buyers with a huge array of sellers, in other words.


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Wednesday, September 18th, 2013 news No Comments

drag2share: Google+ Is The Fourth Most-Used Smartphone App

source: http://feedproxy.google.com/~r/businessinsider/~3/pqjz4ZfvAOs/google-smartphone-app-popularity-2013-9

Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.

Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.

BII The app World small


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Thursday, September 5th, 2013 news No Comments

drag2share: LinkedIn Lags Other Social Networks As A Mobile Crowd Draw

source: http://feedproxy.google.com/~r/businessinsider/~3/tKbuYNZ9zCk/linkedin-lags-on-mobile-2013-8

We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn?

All of LinkedIn’s competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.

But LinkedIn has not seen that shift, according to comScore data. In fact, the percentage of LinkedIn’s monthly active users who are mobile or mobile-only has remained unchanged since September 2012.

In September 2012, LinkedIn’s audience was 29% mobile and 16% mobile-only.

Nine months later, the numbers had not budged. Twenty-eight percent of LinkedIn’s unique visitors in the U.S. accessed the site via a mobile device at least once during the month of June 2013; approximately 16% visitors were mobile-only.

Meanwhile, 60% of Facebook’s total monthly active users in June 2013 accessed its site on either a smartphone or tablet, compared to 51% in September.

LinkedIn recently upgraded its iOS and Android mobile apps to allow users to apply for jobs on the site while using a smartphone or tablet. The upgrade may boost mobile engagement as well as the efficacy of recruitment ads on mobile.

The chart below shows how mobile-only usage at the other social networks has shot up while it has remained relatively flat at LinkedIn.

BII social mobile volume


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Monday, August 19th, 2013 news No Comments

drag2share: Everything You Wanted To Know About Mobile Moms

source: http://feedproxy.google.com/~r/businessinsider/~3/UNWBNKcFEks/mobile-moms-2013-7

Moms: They’re Just Like Us (Flurry)
Like their husbands, daughters, and sons, American Moms spend most of their time on mobile apps playing games. Across devices and platform, games account for at least 30% of their time spent on mobile. Social networking and games combined account for at least half their time-spend. Beyond games, moms tend to overindex on education and health and fitness apps. Interestingly, moms tend to gravitate towards iOS more than other Americans. The probable reason is that moms are more likely to own tablets than their non-maternal counterparts. Read >

flurry 1

flurry2


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Wednesday, July 3rd, 2013 news No Comments

Price Is Still A Big Consideration For U.S. Smartphone Buyers

Source: https://intelligence.businessinsider.com/welcome

Despite all the talk of cool mobile apps and handset brands, it seems consumers’ bank balance is often the deciding factor in U.S. smartphone purchases.

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Tuesday, February 26th, 2013 news No Comments

Price Is Still A Big Consideration For U.S. Smartphone Buyers

Source: https://intelligence.businessinsider.com/welcome

Despite all the talk of cool mobile apps and handset brands, it seems consumers’ bank balance is often the deciding factor in U.S. smartphone purchases.

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Tuesday, February 26th, 2013 news No Comments

Traditional Retailers Succeed In Winning Back Mobile Shoppers

Source: https://intelligence.businessinsider.com/welcome

Retailers are successfully using mobile apps to attract the lion’s share of consumer attention.

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Tuesday, January 29th, 2013 news No Comments

Why Many Are Unlikely To Switch To Windows Phone Or BlackBerry 10

Source: http://gigaom.com/mobile/why-many-are-unlikely-to-switch-to-windows-phone-or-blackberry-10/

The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.

Can Microsoft and RIM succeed where others have failed?

These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.

Click here to read more >

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Tuesday, December 18th, 2012 news No Comments

Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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