mobile apps
Price Is Still A Big Consideration For U.S. Smartphone Buyers
Source: https://intelligence.businessinsider.com/welcome
Despite all the talk of cool mobile apps and handset brands, it seems consumers’ bank balance is often the deciding factor in U.S. smartphone purchases.
Price Is Still A Big Consideration For U.S. Smartphone Buyers
Source: https://intelligence.businessinsider.com/welcome
Despite all the talk of cool mobile apps and handset brands, it seems consumers’ bank balance is often the deciding factor in U.S. smartphone purchases.
Traditional Retailers Succeed In Winning Back Mobile Shoppers
Source: https://intelligence.businessinsider.com/welcome
Retailers are successfully using mobile apps to attract the lion’s share of consumer attention.
Why Many Are Unlikely To Switch To Windows Phone Or BlackBerry 10
Source: http://gigaom.com/mobile/why-many-are-unlikely-to-switch-to-windows-phone-or-blackberry-10/
The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
Can Microsoft and RIM succeed where others have failed?
These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.
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Mobile Apps Are Challenging TV In A Way The Web Never Did
Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12
A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.
Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.
All those taps and swipes translate to a significant amount of usage.
In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.
This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.
“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.
Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.
But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.
And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.
SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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