mobile commerce

drag2share: With The iPhone 5S, Apple Reveals A Laser Focus On Revolutionizing The Most Lucrative Mobile Categories

source: http://feedproxy.google.com/~r/businessinsider/~3/W_YUywW7pWY/the-5s-focuses-on-top-mobile-categories-2013-9

biiSmartphoneShipmentsByVendorWith the new iPhone 5S smartphone, Apple has doubled down on the areas of mobile with proven revenue-generation potential, for itself and app developers: payments, commerce, games, and photography.

As part of our quarterly update of major mobile industry trends, BI Intelligence took a first look at how the 5S and its new camera and fingerprint scanner might revolutionize several of the most lucrative mobile categories.

The iPhone 5S will be a bellwether for the mobile industry’s future.

Here’s why Apple’s new fingerprint scan technology called “Touch ID,” could be a boon for mobile commerce and mobile payments:

  • Currently, Touch ID will allow a user to authorize iTunes purchases with a quick scan of their thumb, instead of having to type in their password. It will also unlock the home screen.
  • Mobile commerce: But retailers want much more. The hope is for App! le to op en up the fingerprint scan technology so that it can be used for smoothing in-app purchases and e-commerce transactions.
  • Mobile payments: The same technology can power the use of mobile devices for “walletless” payments at bricks-and-mortar offline retail outlets. Add this to the industry-leading 435 million user credit cards Apple has on file (as well as its Passbook digital wallet app), and the 5S could act as a bridge for taking mobile payments mainstream.

The 5S will be twice as fast as the old iPhone 5 and 40 times faster than the original iPhone, according to Apple. The 64-bit A7 chip will be accompanied by a new motion-sensing coprocessor. This hardware combination will benefit certain application categories:

  • Fitness and health tracking apps, as well as gesture-controlled mobile games (games are top app store money-makers).
  • Photography. Improved lens and sensors are paired to Apple’s updated camera software on the 5S, creating an enhanced camera experience, including a stabilization feature, automatic editing of multiple rapid-fire exposures for a few great photos, and “dynamic to! ne mappi ng,” which can adjust picture quality (i.e., brightness, exposure) on individual parts of the image.
  • Let’s not forget that photography drives some of the most popular social networking and messaging apps (Facebook, Snapchat, Instagram, etc.). Photography is at the heart of the mobile consumer’s experience, and where they put a great deal of their time, money, and care.


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Wednesday, September 18th, 2013 news No Comments

M-Commerce Sales Rising Steadily, Led by Smartphones

source: http://www.marketingcharts.com/wp/topics/e-commerce/m-commerce-sales-rising-steadily-led-by-smartphones-36276/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-US-Mobile-Commerce-Sales-by-Quarter-Q2-2010-Q2-2013-Aug2013Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising steadily (albeit with displaying strong seasonal variance), reaching $10.6 billion for the first half of the year, a 28% increase from the corresponding period last year. Smartphone commerce, at 6% of total e-commerce spending during H1, is outpacing tablet commerce (3.5% share), but average spending per device owner is actually 20% higher on tablets.

That aligns with recent research finding that tablet owners are willing to spend more than smartphone owners. Despite their lower spend per user, smartphones represent a greater share of e-commerce spending than tablets because the number of smartphone users is more than double the number of tablet users.

Taking a look at some of the leading mobile commerce product categories, comScore reveals that:

  • 15.4% of digital event ticket sales took place on a smartphone (10.9%) or tablet (4.5%) during the first half (H1);

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Thursday, August 29th, 2013 news No Comments

How Are Retail Advertisers Engaging Mobile Audiences?

source: http://www.marketingcharts.com/wp/interactive/how-are-retailer-advertisers-engaging-mobile-audiences-35801/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MillennialMedia-Restaurants-Mobile-Ad-Post-Click-Campaign-Action-Mix-in-Q12013-Aug2013Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of postclick actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

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Wednesday, August 14th, 2013 news No Comments

drag2share: CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/5ioYhBLbLkk/how-mobile-coupons-drive-mobile-commerce-2013-7

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

bii_mobilecommerce2_couponingcategory (1)

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.


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Wednesday, July 10th, 2013 news No Comments

drag2share: How Amazon Is Trying To Create A Huge Mobile Business (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/NiXEajBcahU/amazon-creating-huge-mobile-business-2013-6

amazonU.S. mobile commerce is exploding. Amazon, as a leading ecommerce site, is set to grab a big chunk of that.

But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce.

Recent reports from BI Intelligence detail Amazon’s mobile ambitions, analyzing everything from the potential impact of a rumored Amazon smartphone to Amazon’s ability to become a huge player in mobile advertising.


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Thursday, June 27th, 2013 news No Comments

drag2share: Mobile Commerce Had A Huge First Quarter

source: http://feedproxy.google.com/~r/businessinsider/~3/lbAOENlAlkI/mobile-commerce-had-a-huge-first-quarter-2013-6

U.S. Mobile Commerce Was $5.9 Billion In The First Quarter (comScore)
That translates to 11% of all retail U.S. ecommerce in the quarter, up from 8% a year prior. Mobile accounted for 48% of traffic on U.S. retail properties, and the top 50 properties extended their desktop audience by an average of 45% through mobile channels. Overall, mobile accounted for 48% of Americans’ time spent online in March. The report also found that the average smartphone shopper spent more over the course of the quarter than the average tablet shopperRead >

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Wednesday, June 12th, 2013 news No Comments

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Source: http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-5

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately. 
bii_mcommerce2_users

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

<! strong>< a href=”https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=MC4&utm_content=link&utm_campaign=BIIMobile”>Access The Full Report By Signing Up For A Free Trial Today >>

Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

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Wednesday, May 22nd, 2013 news No Comments

Mobile Traffic To E-commerce Sites Doubled In The Past Year

Source: https://intelligence.businessinsider.com/welcome

Smartphones and tablets continue to drive an increasing share of e-commerce traffic.  

According to Monetate, mobile accounted for 18 percent of e-commerce traffic in the third quarter, up from 8 percent a year prior.

Smartphones drove a larger share of traffic than tablets, which reflects their increased penetration and perhaps the popularity of “showrooming,” when consumers use their smartphone in-store to compare prices.

Retailers, both online and brick-and-mortar, have to heed consumers’ changing shopping habits. According to IBM, mobile accounted for 16 percent of Black Friday online sales this year, up from 9.8 percent a year ago.

(For more information on mobile commerce, and how brands can win, read our special report.)  

Ecommerce Traffic By Device

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Tuesday, November 27th, 2012 news No Comments

Here’s How Consumers Are Shopping With Their Phones

Source: http://www.businessinsider.com/bii-report-heres-how-consumers-are-shopping-with-their-phones-2012-9

shopping mobile

Mobile devices are playing an increasingly large role in commerce.

In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop.

Access The Full Report By Signing Up For A Free Trial Today>>

So, how are consumers using their phones in the shopping process? 

The report is full of charts and da! ta that can be easily accessed, downloaded, and put to use.

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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Tuesday, September 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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