mobile computing

The Small Screen Boom [Slide Deck]

Source: http://www.businessinsider.com/mobile-video-the-small-screen-boom-2-2012-10

Ooyala_Mobile_Video

We at BI Intelligence have built on our recent mobile video report to put together a comprehensive presentation on the mobile video revolution. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.

In Mobile Video: The Small Screen Boom, we explore what is driving this massive mobile video growth, examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity. 

We’ve posted the deck here. We hope you enjoy it. 

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.

See the rest of the story at Business Insider

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Monday, October 29th, 2012 news No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

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Wednesday, October 3rd, 2012 news No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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Wednesday, September 26th, 2012 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Monday, August 27th, 2012 Uncategorized No Comments

Chinese Smartphone Shipments Skyrocket

Source: http://www.businessinsider.com/chinese-smartphone-shipments-skyrocket-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Chinese smartphone shipments were 27 percent of global shipments in the second quarter, according to Canalys. That’s up from 16 percent of shipments during the first quarter of 2011. China surpassed the U.S. as largest smartphone market in the world last year, according to Strategy Analytics

Android is the dominant platform in the country, accounting for 81 percent of shipments last quarter. That’s up from 68 percent at the end of last year. In addition to! cheaper price points, Android’s rise has been aided by Apple’s botched entry into the market—it initially decided to carry with only one of the country’s three major carriers.    

Chinese Smartphone Shipments
 

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Monday, August 6th, 2012 news No Comments

How Apple’s Business Completely Changed

Source: http://www.businessinsider.com/how-apples-business-completely-changed-2012-1


What a difference a few years makes. Four years ago, Apple analysts fretted over iPod shipments and computer sales when an earnings call rolled around. All the early chatter is now focused on whether surging iPhone and iPad sales will even be enough to meet soaring expectations.   

The iPad, only a rumor two years ago, accounted for 24% of revenue last quarter. The iPhone, meanwhile, has jumped from 10% of revenue at the beginning of 2008 to 39% last quarter–and nearly 50% at the beginning of last year. With the tablet market still in its infancy and huge opportunities still available in mobile, the shift in Apple’s revenues has only just begun. All of which should futher underline the changing nature of their business: Apple is essentially a mobile computing company. 

Which is not to say the rest of the company isn’t growing. Mac shipments were up 20.7% year-over-year in the fourth quarter, according to Gartner–even as the rest of the PC market fell 5.9%. It’s just that they have not kept up with the astronomic growth of the company’s mobile products.

See our preview of Apple’s earnings here→

Apple Revenue Breakdown


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Tuesday, January 24th, 2012 news No Comments

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