mobile developers

How Mobile Is Waging Battle For The Multi-Screen Living Room


fFor over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room.

But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.

In a new report from BI Intelligence, we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when screens collide and how the new multi-screen living room will actually function, and detail the opportunities being presented to mobile developers, advertisers, and device manufacturers. 

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Here’s an outline of how mobile devices are waging the battle for the living room:

In full, the special report:

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Tuesday, December 4th, 2012 news No Comments

Facebook opens mobile ads for apps to all developers, keeps them on the money train


Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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