mobile device

Smartphone, Tablet Uptake Still Climbing in the US

source: http://www.emarketer.com/Article/Smartphone-Tablet-Uptake-Still-Climbing-US/1010297

Hispanic smart mobile device use exceeds averages

Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.

The research company also found that Hispanics overindexed for smartphone and tablet ownership, with smartphone penetration hitting 87% among this group and tablet penetration reaching 60%. Those ages 18 to 34, unsurprisingly, also had significantly higher than average uptake rates for both smart devices.

Tags: , , ,

Tuesday, October 15th, 2013 news No Comments

What Would Prompt Mobile Users to Share Their Personal Info With a Brand?

source: http://www.marketingcharts.com/wp/online/what-would-prompt-mobile-users-to-share-their-personal-info-with-a-brand-36901/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

mBloxMillwardBrown-Reasons-Mobile-Users-Would-Share-Personal-Info-Sept2013Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study [download page] from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so?

Asked why they would ever share their location (or other personal information) with a company using their mobile device:

  • 47% indicated they would do so to receive relevant offers or discount coupons;
  • 45% would to receive information or alerts that they have requested;
  • 36% would to resolve customer service issues;
  • 24% would to check-in or post on social networking sites; and
  • 6% would for another reason.

Slightly less than 1 in 5 said there would be no good reasons for sharing their information.

Interestingly, the survey – which was fielded among mobile users who had downloaded an app during the past 12 months – finds that 8 in 10 respondents feel that the act of downloading a company’s app to their mobile device also meant that they would be open to receiving location-based text or push notifications from the same company.

Tags: , , , , , , , , , , , , ,

Tuesday, September 24th, 2013 news No Comments

How TV and Online Video Consumption Stack Up

source: http://www.marketingcharts.com/wp/television/how-tv-and-online-video-consumption-stack-up-36594/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-TV-v-Online-Video-18-24-YO-Sept2013Online video has become an increasingly popular advertising channel, with many marketers shifting budgets from TV to fund those efforts (see here, here, and here). Such a response might imply that traditional TV consumption is falling off a cliff, succumbing to the soaring rise of online video. While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

[Disclaimer: this is an agnostic look at consumption figures. It does not take into account attention paid to the medium, advertising effectiveness, or other such variables, for which one medium may be preferred to the other. It is simply an attempt to put in context the amount of time being spent with these various media.]

It’s true that TV’s audience has seemingly plateaued: according to Nielsen’s cross-platform reports (the latest of which can be downloaded here), the number of Americans aged 2 and up who watch traditional TV dipped by 0.2% year-over-year in Q2 2013, after declines of 0.1% in Q1, 0.2% in Q4 2012, 1.1% in Q3, and 1.7% in Q2. By contrast, the number of mobile subscribers watching video on a mobile device continues to grow by leaps and bounds, with the latest year-over-year increase at 36.5%. (Curiously, Nielsen’s figures show online video’s reach as being down by more than 7% year-over-year. Recent data from comScore indicates that reach has increased throughout this year.)

Tags: , , , , , , , , , , , , ,

Thursday, September 12th, 2013 news No Comments

Making Sense of Blurring Channels Marks the Latest Key Digital Trend

source: http://www.emarketer.com/Article/Making-Sense-of-Blurring-Channels-Marks-Latest-Key-Digital-Trend/1010202

Measurement and attribution are increasingly important

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Expansion, and now contraction, in what constitutes a consumer is due in part to the erosion in meaning of established terms like “mobile.” For example, when a majority of mobile device usage takes place at home, mobile no longer differentiates a sedentary consumer from one who is on the go. The mobile device is merely another representation of the consumer, increasingly indistinct from any other computing device.

Just as the lines between online and offline consumers have blurred, divisions between branding and direct-response advertising are also eroding. eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response. However, those allocations are set to shift as digital absorbs an ever-greater share of consumers’ media time. In 2017, eMarketer projects branding and direct response will enjoy nearly equal portions of the digital advertising pie.

Tags: , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

Smartphones and Tablets Account for Half of US Adults’ Time Online

source: http://www.marketingcharts.com/wp/television/smartphones-and-tablets-account-for-half-of-us-adults-time-online-36560/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Advertisement

Smartphones alone account for 50% of online time for the two above-mentioned groups. Interestingly, while smartphones only account for a relatively small 25% of online time for Americans aged 50 and older, tablets grab 16% share, the highest among the age groups.

The share of internet time represented by mobile devices differs greatly from one category to the next. For example, together they account for just 24% of time online with the automotive category and 32% of time spent with TV sites (an outsized 20% of which is on tablets). By contrast, two-thirds of social media time goes to smartphones and tablets, as does 82% of online gaming time and 92% of online radio time.

comScoreJumptap-Digital-Cross-Platform-Audience-Sept2013The US’ “digital universe,” referring to the number of adults going online, is 194 million strong per month, per the report. Of those, about 63% (122 million) use both a PC and a mobile device, while PC-only! users nu! mber 58 million (30% share) and mobile-only 14 million (7% share). Those figures are heavily influenced by older internet users. While 17-22% of internet users aged 18-49 are PC-only, that figure jumps to 48% of those aged 50 and older.

While only 17% of online women aged 25-49 are PC-only, a greater proportion of online males of that age are so-called “screen jumpers” (mobile and PC users), at 74% share. That’s because a significant 14% share of women aged 25-49 are mobile-only.

Tags: , , , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

drag2share: How Mobile Native Ads Are Turning The Digital Ad Industry On Its Head

source: http://feedproxy.google.com/~r/businessinsider/~3/kE6bQZcrQyo/mobile-advertising-is-relying-on-native-ads-2013-8

regional mobile ad share by formatThe advertising industry can’t quite seem to figure out how to advertise effectively to audiences on smartphones and tablets.

Many mobile ads are simply banner or search ads bought inadvertently as advertisers aim for broad digital audiences.

Native ads are being touted as the new formats that will bring real depth and differentiation to the mobile ad market.

But what exactly is a native ad on mobile? Is it just an ad unit that was designed to show on a mobile device?


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , ,

Tuesday, August 27th, 2013 news No Comments

drag2share: LinkedIn Lags Other Social Networks As A Mobile Crowd Draw

source: http://feedproxy.google.com/~r/businessinsider/~3/tKbuYNZ9zCk/linkedin-lags-on-mobile-2013-8

We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn?

All of LinkedIn’s competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.

But LinkedIn has not seen that shift, according to comScore data. In fact, the percentage of LinkedIn’s monthly active users who are mobile or mobile-only has remained unchanged since September 2012.

In September 2012, LinkedIn’s audience was 29% mobile and 16% mobile-only.

Nine months later, the numbers had not budged. Twenty-eight percent of LinkedIn’s unique visitors in the U.S. accessed the site via a mobile device at least once during the month of June 2013; approximately 16% visitors were mobile-only.

Meanwhile, 60% of Facebook’s total monthly active users in June 2013 accessed its site on either a smartphone or tablet, compared to 51% in September.

LinkedIn recently upgraded its iOS and Android mobile apps to allow users to apply for jobs on the site while using a smartphone or tablet. The upgrade may boost mobile engagement as well as the efficacy of recruitment ads on mobile.

The chart below shows how mobile-only usage at the other social networks has shot up while it has remained relatively flat at LinkedIn.

BII social mobile volume


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , ,

Monday, August 19th, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

Tags: , , , , , , , , , ,

Sunday, August 18th, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

Tags: , , , , , , , , , ,

Friday, August 16th, 2013 news No Comments

Popular Shopping Activities Differ Significantly by Mobile Device

source: http://www.marketingcharts.com/wp/interactive/popular-shopping-activities-differ-significantly-by-mobile-device-35882/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-Smartphone-Shopping-Activities-inQ1-Aug2013Recent data from comScore illustrated the types of items that are most commonly purchased by smartphone and tablet owners. New research from Nielsen gets in on the act, revealing the most common activities performed by mobile shoppers. While there are some predictable findings (such as smartphone owners more likely to perform on-the-go activities), it’s useful to see the various ways in which these devices are being leveraged during the shopping journey.

Tags: , , , , , ,

Thursday, August 15th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing