mobile devices
Google Hangouts On Air updated with live broadcast rewinding and instant YouTube uploads
Source: http://www.engadget.com/2013/05/08/google-hangouts-on-air-update/
Did helping granny set up that Netflix account cause you to be late to your friend’s big On Air Hangout? What would’ve been a calamity last week is but a minor hitch now. Earlier today, Google updated its live video streaming service with a new set of “highly requested” features. In addition to restarting a broadcast at will, recordings are now available on YouTube immediately after an On Air Hangout ends. As for you hams, video quality has been improved for mobile devices, so you’ll look your absolute best no matter which screen your adoring public is watching you from. As a caveat, Google notes that you may experience some delays when setting up a broadcast, but it feels like a small price to pay given the upsides
BBC iPlayer viewing on tablets overtakes that on phones
Source: http://www.engadget.com/2013/04/19/bbc-iplayer-viewing-on-tablets-overtakes-that-on-phones/
When we think of BBC iPlayer use on mobile devices, we most often picture someone catching up on dramas with their smartphone during the commute home. Not anymore: newly available March stats from the Beeb reveal that tablet viewing has overtaken phone viewing for the first time. The difference is slight — tablets are only 200,000 requests ahead, at 41 million — but it’s enough to suggest that many now prefer bigger screens when they’re away from a computer or TV. While the broadcaster hasn’t directly explained the change in demographics, it’s not hard to see a possible explanation based on viewer habits. The BBC notes that most tablet-bound iPlayer users watch TV, and most iPlayer TV time overlaps that of traditional viewing, when audiences are more likely to be at home with the larger devices at hand. If you’re one to curl up on the couch to watch Panorama on an iPad or Android slate, then, you may just be part of a growing trend.
Filed under: Cellphones, Home Entertainment, Tablets, HD
Source: BBC
Local Biz Searchers Using Mobile or Tablet More Likely to Purchase Than PC/Laptop Users
Almost 86 million people use their mobile phones to seek local business information in the US, according to results from the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study [pdf]. The study highlights the growing importance of mobile devices to search, with the total number of visitors to search navigation sites conducted [...]
Game Developers Are Migrating To Mobile
Source: http://au.businessinsider.com/game-developers-are-looking-to-mobile-2013-3
Game developers are increasingly turning to smartphones and tablets for their next project.
A survey of 2,500 developers from the organisers of the Game Developers Conference held this month found that 58 per cent were planning their next project for mobile devices. Approximately 38 per cent of those surveyed said their last project was on mobile.
CHART OF THE DAY: What People Want In A Mobile Device
Source: http://www.businessinsider.com/chart-of-the-day-criteria-for-buying-a-smartphone-2013-2
Nielsen did a survey of consumers around the world to find out the top critera for people buying mobile devices. You can see the full results here. It varies from country to country, but “good value” is the most important thing. How you define that is in the eye of the beholder, we suppose.
Mobile to Drive One-Third Paid Search Clicks by End 2013
Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.
Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.
Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.
2011 Global Mobile Ad Spend By Category
Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2013-1
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries
Source: https://intelligence.businessinsider.com/welcome
Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.
We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others.
As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.
The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.
In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.
Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.
The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.
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When People Use Mobile Devices (AAPL, GOOG, MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9
Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.
This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.
What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.
Follow the Chart Of The Day on Twitter: @chartoftheday
When People Use Mobile Devices (AAPL, GOOG, MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9
Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.
This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.
What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.
Follow the Chart Of The Day on Twitter: @chartoftheday
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Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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