mobile internet

Facebook Sees Big Gains in Global Mobile Ad Market Share


Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues at significant players in the mobile and digital ad markets.

The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, which was the first year that Facebook had any mobile ad offerings. eMarketer previously estimated Facebook’s share of mobile ad revenues worldwide would reach 12.9% this year.

eMarketer estimates that Google will grab 53.17% of the worldwide mobile ad market this year, up slightly over 2012—primarily a result of continued growth in mobile search usage and further mobile monetization of YouTube. The overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013, eMarketer estimates.

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Wednesday, August 28th, 2013 news No Comments

Digital Set to Surpass TV in Time Spent with US Media


Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues


The mobile ad market is beginning to consolidate around a few major ad sellers, with Google taking nearly a 56% share of worldwide mobile ad revenues this year. Facebook will also more than double its share of net mobile internet ad revenues worldwide, to account for 12.9% of the total by the end of 2013.

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Thursday, June 13th, 2013 digital No Comments

Which Companies Are Making Money In Mobile?

Reviewing The Mobile Revenue Of Major Internet Companies (Seeking Alpha)
The mobile Internet era is affecting the entire Internet industry landscape. Companies well-positioned within mobile will thrive and survive in this new environment. Here are some companies that stand to benefit:

mobile revenue of internet companies

The shift from desktop to mobile Internet usage will present unique opportunities as well as challenges (cannibalizing desktop sales, smaller screens and ad space). The Internet companies mentioned above have embraced the mobile trend and, as a result, may be better positioned to survive and thrive in the new mobile Internet era.


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Tuesday, January 22nd, 2013 news No Comments

Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries


Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.

We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others. 

As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.

The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.

In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.

Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.

The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.


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Wednesday, October 31st, 2012 news No Comments

U.S. Mobile Content Use Keeps Treading Up


The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments


Verizon LTE iPads Will Have Free TetheringLTE data on the new iPad can get expensive, but at least Verizon’s cutting you a break and including tethering in the price of your iPad data plan. Otherwise, it would be a $20 charge for tethering, along with an extra 2GB of data.

We’ve reached out to AT&T to see if it’ll include tethering gratis, but right now it seems like it’s not going to happen. Which, when combined with the $15 for 250MB lowest-tier plan compared to the $20 for 1GB, that looks a little bleak, but you do get an extra GB at the $30 tier. So AT&T still makes sense if you only want ~3GB of data and don’t care about tethering.

I’d just point out, though, that if you’re looking for an LTE hotspot option, it might make more sense to just get an LTE MiFi and use that for your phone, tablet, and laptop. That way you don’t have to lug out the tablet if you need mobile internet on your laptop or phone. The battery life isn’t as good as an iPad, but it was good enough to keep Gizmodo running at CES this year. Just something to think about! [GottaBeMobile]

Update: Here’s AT&T’s official comment: “We are working with Apple to enable this feature in the future, but we currently do not offer it.”

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Friday, March 9th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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