Almost 86 million people use their mobile phones to seek local business information in the US, according to results from the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study [pdf]. The study highlights the growing importance of mobile devices to search, with the total number of visitors to search navigation sites conducted [...]
How We Use Our Mobile Phones (Nielsen via Mashable)
In a new report entitled The Mobile Consumer: A Global Snapshot, Nielsen looks at consumer behavior, device preference and usage in 10 different countries. Here are the devices we use:
Here are the types of apps we use:
Right heels of too many financial reports and yet more smartphone research, IDC has weighed in with its own thoughts and analysis, noting that demand for smartphones is — unsurprisingly — not letting up. While the global market for mobile phones grew by 1.9 percent in the last quarter, “strong holiday smartphone sales” meant that units shipped were almost equal that of cheaper feature phones. 219.4 million smartphones shipped — 45.5 percent of all phone shipments — was slightly below IDC’s optimistic predictions for Q4, but it’s still been a notable quarter for new competitors like Huawei, which elbowed LG out from the top 5. IDC’s senior analyst Kevin Restivo puts it down to Huawei’s advantage in low-cost devices, not to mention its placement within China — a country that can’t get enough of phones.
ZTE also placed within IDC’s Top 5 smartphone vendor leaderboard in the last quarter, with a 4.3 percent marketshare, although Samsung (29 percent) and Apple (21.8 percent) continued to dominate the top spots. Samsung saw a 76 percent increase since Q4 2011, extending its lead over the iPhone maker, while Huawei, now third, saw an 89.5 percent year-on-year increase on its smartphone shipments. Estimates on Sony‘s shipments place it fourth, with a decent 55.6 percent change since the same quarter in 2011.
Annual smartphone sales saw a more familiar pecking order, with Samsung, Apple, Nokia, HTC and RIM filling the lead positions. Year-on-year changes for Nokia, HTC and RIM were negative, likely affected on both sides by the aforementioned champions and new contenders — the Finnish phone maker dropped shipments by 54.6 percent according to IDC’s figures. Prefer your metrics and year-on-year changes tabled? Well, we’ve added both the quarterly and annual summaries right after the break.
How big is mobile? Really big. This slide from analyst Chetan Sharma shows that mobile is the most pervasive technology ever invented.
As you can see, mobile has deeper penetration than electricity and safe drinking water.
ComScore’s three-month report on mobile subscribers (ending in November) is out.
Apple did see its smartphone market share grow a bit, from 27.3% to 28.7% in the last three months. But Google’s Android platform is still crushing it with 46.9% of the smartphone market in the U.S.
Here’s the chart:
When it comes to hardware manufacturers, Samsung now has more than a quarter of the market in all mobile phones, including non-smartphones. Apple made a nice jump in the last three months, with the iPhone now accounting for 11.2% of the mobile phones in the U.S.
Here’s the manufacturer breakdown:
- THE APPLE INVESTOR: Get Ready For New Devices In 2012
- If Apple Can’t Block Android Phone Sales, It’ll Make Them Pay Instead
- Microsoft’s Biggest Mobile Problem Isn’t That It’s Late, It’s That The Phones Aren’t That Great
Before Windows Phone 7 was even an embryo of a concept, Windows Mobile was king: It powered nearly half of smartphones in use, a led the industry in features. Then, in 2007, things started to go wrong. Very, very wrong.
Silicon Alley Insider has charted Windows Mobile’s platform share, which is to say the proportion of users who were using it at a given time, over the last four years. For showing decline, figures like these are more telling than sales—they mean that, for years now, people haven’t been buying Windows Mobile phones nearly as fast as they’ve been ditching them.
More interesting than what it shows is what it projects: Windows Mobile 6.x phones have been collectively kneecapped by Microsoft’s announcement yesterday, and rendered spectacularly unbuyable outside of enterprise circles. In other words, that line—the one that dragged down past RIM in 2008, and that dropped past Apple last year—is going to keep plunging for the rest of this year, until Windows Phone 7 tries to haul it back up. And until then, it’s only going to get steeper. [Silicon Alley Insider]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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