mobile phones

Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and Content Creation

source: http://www.marketingcharts.com/wp/online/two-thirds-of-marketers-and-agencies-likely-to-invest-in-native-ads-and-content-creation-36794/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The definition of native advertising remains somewhat murky (the IAB has set up a task force to tackle this problem), but many forecasts see digital ad sponsorships as a growing area, depending of course, on their definition.

Meanwhile, other results from the Advertiser Perceptions study suggest that 60% share of respondents’ digital ad budgets will be spent on direct buying in the coming 6 months, with the remainder on programmatic buying. Interestingly, during that time frame, respondents expect to allocate 61% of their mobile advertising budgets to mobile phones, with only 39% going to tablets. Based purely on an analysis of consumers’ online time spent with these devices, phones may actually be underweighted, although tablet users may indeed present a more attractive demographic than smartphone users.

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Thursday, September 19th, 2013 news No Comments

Most Mobile Video Ad Views Take Place on an Apple Device

source: http://www.marketingcharts.com/wp/interactive/most-mobile-video-ad-views-take-place-on-an-apple-device-36649/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).

Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.

Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.

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Sunday, September 15th, 2013 news No Comments

Mobile Pushes US Digital Ad Market Higher

source: http://www.emarketer.com/Article/Mobile-Pushes-US-Digital-Ad-Market-Higher/1010149

Digital ad spend up 14.9% this year, vs. mobile’s 95.0% growth rate

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.

These figures represent a slight upward revision to eMarketer’s June 2013 forecast of digital ad spending, which estimated marketers would spend $41.94 billion this year on advertising appearing on desktop and laptop computers as well as mobile phones, tablets and other connected devices. The upward revision to the digital forecast is primarily due to an upward revision to estimates of mobile spending, which is now expected to reach $8.51 billion this year. In June, eMarketer estimated mobile spending would come in at $7.65 billion for 2013.

Now, mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.

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Thursday, August 22nd, 2013 news No Comments

US Mobile Ad Spending, Search is Largest Share

source: http://www.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148

Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s latest estimates on US ad spending.

Search has already undergone a dramatic shift in spending toward mobile, which will continue into the future. In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile.

Search is still king of the US digital ad spending market, but its hold on the crown is getting shakier each year. eMarketer’s latest forecast of US ad spending, including digital ad formats, pegs search ad spending at $19.6 billion this year. That includes search ads on desktop and laptop computers as well as mobile phones, tablets and other connected devices.

Digital display spending is still lower, at an expected $17.6 billion this year, including outlays on banners, video, rich media, sponsorships and other display formats, like Facebook’s Sponsored Stories or Twitter’s Promoted Tweets. Next year, combined spending on display formats will reach $20.6 billion, close to search’s expected $21.6 billion in spending, and by 2015 display will pull ahead.

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Thursday, August 22nd, 2013 news No Comments

Mobile Pushes US Digital Ad Market Higher

source: http://www.emarketer.com/Article/Mobile-Pushes-US-Digital-Ad-Market-Higher/1010149

Digital ad spend up 14.9% this year, vs. mobile’s 95.0% growth rate

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.

These figures represent a slight upward revision to eMarketer’s June 2013 forecast of digital ad spending, which estimated marketers would spend $41.94 billion this year on advertising appearing on desktop and laptop computers as well as mobile phones, tablets and other connected devices. The upward revision to the digital forecast is primarily due to an upward revision to estimates of mobile spending, which is now expected to reach $8.51 billion this year. In June, eMarketer estimated mobile spending would come in at $7.65 billion for 2013.

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Wednesday, August 21st, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

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Sunday, August 18th, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

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Friday, August 16th, 2013 news No Comments

Music Goes Mobile as More Smartphone Users Stream Songs – eMarketer

source: http://www.emarketer.com/Article/Music-Goes-Mobile-More-Smartphone-Users-Stream-Songs/1010126

Over 99% of mobile music listeners tune in on smartphones

More than one in five Americans will listen to music on their mobile phones this year, eMarketer estimates, after usage nearly doubled in 2012. Listening to music on their phones is now a regular activity for more than 70 million people in the US, and double-digit growth is expected to continue through 2015, when well over a third of all mobile phone users will participate.

Included in this figure are mobile phone users who listen to streaming music, such as via Pandora, Spotify or another digital radio station, as well as those who download music directly onto their phone, via the iTunes Store or a similar service. eMarketer’s forecast does not include listeners who only sideload music from their PC to their phone.

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Tuesday, August 13th, 2013 news No Comments

US Time Spent on Mobile to Overtake Desktop

source: http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095

US adults will spend 44.4% of their overall media time with digital this year, including 19.8% on mobile—compared to 19.5% on laptops and PCs. Time spent with mobile phones and tablets, excluding voice calls, has risen from 13.5% of all media time last year, and has nearly tripled since 2011.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend an hour watching TV while multitasking on tablet devices, for example, would be counted as spending an hour with TV and an additional hour on mobile.

The shift from desktop to mobile, whether smartphone or tablet, is happening across a variety of activities, including social networking and digital video viewing. And tablets are key to the trend. As social networking and video reach plateaus in terms of share of total desktop time (around 29% and 18%, respectively), these activities are growing more quickly on smartphones, and especially tablets. The share of all tablet time spent with video, for example, will nearly double this year, from 10% to 19%.

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Thursday, August 1st, 2013 news No Comments

Mobile Accounts For 41% of Ad Revenues; 71% of MAUs

source: http://www.marketingcharts.com/wp/interactive/facebook-mobile-accounts-for-41-of-ad-revenues-71-of-maus-35313/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q22013-July2013The much-seized-upon news from Facebook’s Q2 earnings release [pdf] was that mobile now accounts for 41% of ad revenues, a big jump from 30% in Q1. It’s no secret that a growing proportion of Facebook’s users are visiting the site from mobile phones, so how does that 41% stack up when compared against Facebook’s mobile audience? This past quarter, mobile monthly active users (MAUs) represented 71% of its total MAU audience of 1.16 billion.

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Thursday, July 25th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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