mobile platform
drag2share: Smartphone Penetration Reaccelerates In The U.S.
Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.
Click here for a larger version of this chart.
BlackBerry 10 Isn’t Likely To Become A Serious Competitor To iOS Or Android
Source: https://intelligence.businessinsider.com/welcome
The mobile platform wars just became a bit more complicated.
Android and iOS account for almost 90 percent of the global smartphone market
Android and iOS account for almost 90 percent of the global smartphone market. They control a similar share of the U.S. smartphone market, the world’s largest by revenue.
For now there’s no certainty about which company, if any, will be able to mount a serious challenge to Google’s and Apple’s dominance.
iOS Drives The Vast Majority Of E-commerce Mobile Traffic
Source: https://intelligence.businessinsider.com/welcome
iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.
iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.
Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic.
Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.
However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)
It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.
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Windows Phone Still Badly Lags Rival Platforms In App Development
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.
As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.
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Windows Phone Still Badly Lags Rival Platforms In App Development
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.
As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.
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Android Market Share Flattens In The U.S.
Source: http://www.businessinsider.com/android-market-share-flattens-2012-6
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
After an amazing two-year run, it looks like Android’s U.S. market share is beginning to flatten out, according to comScore’s April smartphone market share numbers. Android’s share dipped slightly from previous month, and has been losing momentum throughout 2012. Apple, meanwhile, has been the big winner so far this year.
As we argued in our special report on the platform wars, Apple has a developer network effect that gives them the edge in the mobile market share race. Consumers are ultimately drawn to phones with the most and best apps. Developers, in turn, follow the money, and currently make four times as much money on iOS.
Our special report on the mobile platform wars →
Three reasons why Android can’t monetize →
The search for a third mobile platform →
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iOS Has 77% Traffic Share in France–Why That Matters
Source: https://intelligence.businessinsider.com/welcome
According to a report by analytics firm AT Internet, 77% of mobile device traffic in France comes from iOS devices. (Link, in French) This is only an imperfect proxy for device market share (if iOS device owners surf more, for example), but it strongly suggests that iOS is dominant in France among smartphones, a finding that squares with this Paris-based analyst’s anecdotal experience.
Here’s why France shows such a lopsided result and why it matters for the rest of the world and the mobile platform wars: France was a unique market for iOS early on because French courts mandates that Apple offer its iPhone on all carriers. Remember: when the iPhone came out on AT&T in the US, Apple pursued a conscious international strategy of building a partnership with the largest carrier in each country. In France, courts saw to it differently, which means that the iPhone was offered from the start on all major French carriers.
Why is this important? Because it goes to show that Android’s surge in market share that we’ve been witnessing was due more to Apple’s delays in bringing carriers on board than in consumer demand for the Android brand. And, in turn, it suggests that now that Apple has adjusted to offering the iPhone on many carriers, it will reap many advantages.
As we wrote in our special report on the mobile platform wars, we think the upside for iOS is underestimated because it benefits from a developer network effect, which is what matters. Now that Android doesn’t have a carrier advantage, that effect should be magnified.
Read our note on mobile network effects →
Read our special report: Who will win the mobile platform wars? →
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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