mobile platform

drag2share: Android’s Mobile Devices Control 60% Of The Global Computing Platform Market

source: http://feedproxy.google.com/~r/businessinsider/~3/vZ4dbe7HTnw/androids-mobile-devices-control-60-of-the-global-computing-platform-market-2013-9

The increasing obsolescence of the PC couldn’t be more evident.

Android, which runs almost exclusively on mobile devices, was installed on 60% of computing devices — including all PCs, tablets, and smartphones — shipped globally during the second quarter of 2013.

That’s up from only 39% a year before.

Android’s mobile-powered rise, and the decline of PC-linked platforms, becomes increasingly clear when we compare the recent fate of Android and Windows.

One year ago, Windows held 34% market share next to Android’s 39%. Four quarters later, that small 5% gap has exploded to a massive 35% rift between the two platforms.

The Windows market share has fallen to 24%.

In a mobile-centric landscape, Windows remains tied to the moribund PC market. About 87% of Windows’s total unit sales last quarter were PCs. Meanwhile, tablet and smartphone-oriented Windows software simply hasn’t taken hold.

Apple also lost global computing market share over the 12 months through the end of the second quarter. Its share dropped five percentage points to 14%.

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GlobalComputing

Apple’s slippage is due to competitive dynamics within the mobile industry itself.

Android has been able to continue rising as a mobile platform, while Apple has clung to its strategy of selling high-end, premium devices and has lately succumbed to stasis. Over the last four quarters, Apple’s market share as a mobile platform has dropped from 26% to 16%.

That’s due to losses in the smartphone and tablet markets. With no new iPhones in the first eight months of 2013, Android climbed to take a record 80% share of the smartphone platform market in the second quarter.

On the tablet side, Apple has been unable to hold its own against the varied portfolio of fair quality, inexpensive Android tablets hitting the market. Android has a 64% share of that market.

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GlobalMobile


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Friday, September 13th, 2013 news No Comments

drag2share: Zynga’s Struggles Persist As It Fails To Gain Any Mobile Traction

source: http://feedproxy.google.com/~r/businessinsider/~3/dbKaJ-WIsLg/zyngas-struggles-persist-2013-7

Zynga Q2 Earnings Results Show Continued Struggles (TechCrunch)
Zynga reported its second quarter results. The social gaming company posted a revenue decline of 31% year-over-year as well as a net loss of about $16 million. Its inability to convert its portfolio of games to the mobile platform has been the biggest issue for the company over the past year. Now, it faces greater competition in the mobile arena from King (Candy Crush Saga) and Kabam. The major launch of Draw Something 2 failed to bring in an audience. The game never reached a top 100 ranking across app store charts. Read >

zynga


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Friday, July 26th, 2013 news No Comments

drag2share: Smartphone Penetration Reaccelerates In The U.S.

source: http://feedproxy.google.com/~r/businessinsider/~3/lJdM5HTxzhU/smartphone-penetration-reaccelerates-in-the-us-2013-5

Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.

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Tuesday, May 14th, 2013 news No Comments

BlackBerry 10 Isn’t Likely To Become A Serious Competitor To iOS Or Android

Source: https://intelligence.businessinsider.com/welcome

smartphone market share

The mobile platform wars just became a bit more complicated.

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Thursday, February 7th, 2013 news No Comments

Android and iOS account for almost 90 percent of the global smartphone market

Source: http://www.businessinsider.com/bii-report-the-race-to-be-the-third-mobile-platform-2013-1
fAndroid and iOS account for almost 90 percent of the global smartphone market. They control a similar share of the U.S. smartphone market, the world’s largest by revenue.

For now there’s no certainty about which company, if any, will be able to mount a serious challenge to Google’s and Apple’s dominance.

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Monday, January 21st, 2013 news No Comments

iOS Drives The Vast Majority Of E-commerce Mobile Traffic

Source: https://intelligence.businessinsider.com/welcome

iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.

iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.

Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic. 

Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.  

However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)   

It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.

Ecommerce Traffic By platform

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Wednesday, November 28th, 2012 news No Comments

iOS 6 Grabbed 15 Percent Of iOS Users In Its First Day

Source: https://intelligence.businessinsider.com/welcome

Apple released the latest iteration of its mobile platform, iOS 6, on Wednesday and it looks like it has already made a huge dent in the platform’s software distribution. According to ChartBoost, 15 percent of iOS users upgraded to iOS 6 in the first 24 hours it was available.

Compare this to Android, where more than half of its users are still on Gingerbread, released in late 2010. Jelly Bean, released two months ago, only accounts for 1.2 percent of Android devices. 

iOS 6 Migration

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Friday, September 21st, 2012 Uncategorized No Comments

in annoyance for mobile devices

Source: http://www.engadget.com/2012/08/22/youtube-announces-in-stream-ads-for-mobile/

YouTube heralds arrival of instream ads, builtin annoyance for mobile devices

If you’ve made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site’s pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you’ve become accustomed to on the desktop, you’ll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you’ll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination — or, at least helping them buy some lunch.

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YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices originally appeared on Engadget on Wed, 22 Aug 2012 19:39:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 22nd, 2012 news No Comments

Windows Phone Still Badly Lags Rival Platforms In App Development

Source: http://www.businessinsider.com/windows-phone-still-badly-lags-rival-platforms-in-app-development-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.

As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.

Total apps available by OS

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Wednesday, June 6th, 2012 news No Comments

Windows Phone Still Badly Lags Rival Platforms In App Development

Source: http://www.businessinsider.com/windows-phone-still-badly-lags-rival-platforms-in-app-development-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.

As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.

Total apps available by OS

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Join the conversation about this story »

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Wednesday, June 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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